Slide deck including pre retreat survey from the 2010 Jo Daviess County, IL agritourism leadership retreat. To receive a copy of the post retreat report or request a quote for our retreat facilitation services in the tourism, hospitality, trade show, apparel or agriculture industries; please email me directly at dorian@sotaventure.com

1. 2010 Leadership Retreat
Developing the Road to Success

2. What this Leadership Retreat is
• A comprehensive planning session to develop
a wide-ranging agritourism program for all of
Jo Daviess County.
• A summit with key economic development
stakeholders in the county.
• A highly tailored open discussion platform to
achieve long term agritourism objectives.

3. What this Leadership Retreat is NOT
• An opportunity to project individual political
or lifestyle beliefs.
• A platform for strictly personal gain.
• A chance to criticize other participants or
negatively impact the efforts of the group.

4. Basic Housekeeping
• One person speaks at a time.
• We are all guests in Sandy’s HOME and
• All will share ideas in an orderly fashion. her business.
• Questions may be asked to clarify ideas. • This is not a public meeting.
• No one may criticize another. • I will make my presentation slide deck
available, along with my notes, to the
• Ideas may be reviewed to look for CVB and the Farm Bureau for
common themes. distribution to press and others.
• Feelings may be expressed. They are not • The Post-Retreat Report will be
to be sloughed off or denied. available by August 23 and sent to each
participant.
• Discussions are about positions, not
personalities. • Today we are all in this together.
• No Mobile Interruptions. • When we leave here we will be in
agreement and also agree to disagree
• Violators will be banished to the but we will leave with one voice to LEAD
Schoolhouse. agritourism in Jo Daviess County.

5. What is Agritourism?
• Agritourism is basically where agriculture meets
tourism.
• Farms, ranches, gardens and wineries invite the public
onto their property to provide education and
experience various agricultural activities.

6. Why Agritourism?
• Agritourism, one of the fastest growing segments of
the travel industry, includes visits to working farms,
ranches, wineries and agricultural industries.
• Agri-destinations offer a huge variety of
entertainment, education, relaxation, outdoor
adventures, shopping and dining experiences.

7. Pre-Retreat Survey Results
• 1. How viable do you feel an integrated
agritourism program is for Jo Daviess County?
• Not Viable 0.0%
• Somewhat Viable 7.7%
• Viable 46.2%
• Very Viable 46.2%

8. Pre-Retreat Survey Results
• 2. What should the goals be of a Jo Daviess County agritourism
program?
• Increased economic development impact in the county. 58.3%
• Increased profit for farmers. 50.0%
• Educating visitors about agriculture. 66.7%
• Other - Morph farming with the "Galena" brand , I don't feel I have
enough knowledge to comment , all the above, conservation of
natural resources

9. Pre-Retreat Survey Results
• 3. Should Jo Daviess County pursue grant
funding for agritourism programs?
• Yes 83.3%
• No 0.0%
• Unsure 16.7%

10. Pre-Retreat Survey Results
• 4. What plans should Jo Daviess County have for an agritourism
program over the next 3 years?
• Expand or diversify visitor agritourism experiences or product.
83.3%
• Reduce agritourism experiences or products. 0.0%
• Invest county marketing/economic development dollars in
agritourism. 75.0%
• End agritourism as a tourism option. 0.0%
• Provide education to agritourism partners. 75.0%

11. Pre-Retreat Survey Results
• 5. When you think of the future success of the
agritourism industry in Jo Daviess County are
you
• Pessimistic 0.0%
• Neutral 25.0%
• Optimistic 75.0%

12. Pre-Retreat Survey Results
• 6. Should Jo Daviess County develop a
permitting process for agritourism
businesses?
• Yes 22.2%
• No 77.8%

13. Pre-Retreat Survey Results
• 7. What facilities for visitors or special events
should be considered for the Jo Daviess
County agritourism program?

14. Pre-Retreat Survey Results
• 8. Should agritourism operators be required to
carry additional insurance?
• Yes 58.3%
• No 41.7%

15. Pre-Retreat Survey Results
• 9. What, if any, of the items below will be difficulties in
expanding the agritourism industry in Jo Daviess County? (Check
all that apply)

16. Pre-Retreat Survey Results
• 10. What are the major challenges individual
agritourism operators face?
Very Challenging
Problem
Somewhat Challenging
Not a Problem

17. Pre-Retreat Survey Results
• 11. Should Jo Daviess County agritourism
operators be able to offer hospitality services
such as lodging, food, beverages, hosting
services?
• Yes 75.0%
• No 0.0%
• Sometimes 25.0% - Not a simple Yes or No

18. Pre-Retreat Survey Results
• 12. With a comprehensive agritourism program
implemented, will Jo Daviess County participating
farmers earn more revenue from
• Yes NO
• Direct sales of agriculture products 90.0% 10.0%
• Tours or field trips 90.9% 9.1%

19. Pre-Retreat Survey Results
• 13. How should a Jo Daviess County agritourism program be
marketed?

20. Pre-Retreat Survey Results
• 14. Should the Jo Daviess County agritourism
program be promoted on the county website,
jodaviess.org?
• Yes 100.0%
• No 0.0%

21. Pre-Retreat Survey Results
• 15. Should Jo Daviess County agriculture
operators offer land use and facilities at no
charge to visitors?
• Yes 75.0%
• No25.0%
• Sometimes – Depends on various situations

22. Pre-Retreat Survey Results
• 16. Should agritourism operators be considered
basic service members of the Galena/Jo Daviess
County Convention & Visitors Bureau?
• Yes 50.0%
• No 8.3%
• Unsure 41.7%

23. Pre-Retreat Survey Results
• 17. How important will each of the following goals be in measuring the
success of the Jo Daviess County agritourism program?

24. Pre-Retreat Survey Results
• 18. Would you be willing to serve as a Jo Daviess
County Agritourism Ambassador? Responsibilities
include recommending agritourism to other farmers,
discussing plans for future development with farmers
and helping farmers work through development issues.
• Yes 58.3%
• No 8.3%
• Unsure 33.3%

25. Open Discussion
Two Voices – Agriculture & Tourism

26. 10 MINUTE BREAK

27. Work Group Sessions
• Group l: Jo Daviess County Agritourism Branding &
Marketing
• Group ll: Product “Cluster” Development—Beyond
Wineries – Packaging
•
• Group lll: Overcoming Challenges

28. Lunch & Tour of Oak Hill

29. Economic Development Presentation:
Bob Skurla, Doug Bergren
Jo Daviess County Economic Development Consultants

30. Work Group Review
Seeing the Light
• Group l: Jo Daviess County Agritourism Branding & Marketing
• Group ll: Product “Cluster” Development—Beyond Wineries
• Group lll: Overcoming Challenges
•

31. 15 MINUTE BREAK

32. Jo Daviess County Agritourism
Speaking with One Voice

33. Task Assignments, Scheduling Next Steps &
Setting Strategic Planning Session Date

34. Congratulations