This document provides an overview of how small businesses can leverage social media. It discusses key social media statistics that show the growing importance of platforms like Facebook and LinkedIn. The document then gives a quick how-to on setting up profiles and pages on these platforms, including what type of content to post and best practices for engagement. It emphasizes using social media to connect with customers, promote your business, and become more visible without directly selling. The presentation concludes by offering social media services from AKB2 Small Business Marketing for businesses that still feel overwhelmed.

1. AKB² Small Business Marketing 202
brought to you by
The University of Purple Cow
Faculty of Entrepreneurial Studies

2. A bit What can AKB² Do For You
 Corporate Identity & Branding
 Website content
 Social Media
 Event Marketing

3. A bit Today’s Focus
Social Media for Small Businesses
101

4. WHY SHOULD I CARE???
The stats don’t lie. Here’s the trend:
 More than 800 million active Facebook
users
 Approx. 62% of Canadian use at least 1
social network
 86% of Canadians with a Social Media
profile use Facebook
 Approx. 40% access via mobile devices

5. ………if you still don’t believe
C has grown exponentially - less than 1%
in 2009
10% in 2010
19% in 2011
LinkedIn use has doubled
6% of socially networked Canadians in
2009, to 14% in 2011.

6. The demographics……….

7. 3 important reasons to leverage Social
Media….……
1. Connect and engage with prospects
and clients
2. Become visible (consistency on the cheap)
3. self-promotion (not hard sell, I said)

8. A Quick HOW TO on
 Strategically craft your profile (include your
keywords, products, services etc). Complete all
areas & add photo)
 Give & Ask for recommendations
 Build your industry network –search LinkedIn
directories & networks. Check out who is in your
network
 Be active – update status, ask & answer questions

9. A Quick HOW TO on
 Launch & lead a group – any topic that interests
you
 Link to Twitter account (if you have one)
 Repurpose content from other Social Media
channel (e.g blogs)
 Spy on the competition – R&D what works for
them
 Invest 10 mins a day

10. A Quick HOW TO
R&D – look at FB pages of complementary
businesses, competitors and big brands
you admire
Gather info – how often is the page
posting, what times, what are they
posting, what’s getting the most
interaction, what’s working for them

11. A Quick HOW TO
What tabs do they have?
(e.g specials, contests, photo gallery)
How does the Welcome Tab showcase
the business?
Also check out what isn’t working?

12. A Quick HOW TO
What’s the goal?
Connect, Engage & Self-promote
(Note: Don’t preach/don’t sell)

13. A Quick HOW TO
What to post?
First rule of thumb:
Post content you would want to read or share
Example:
 Industry News – Hot Topics
 Company News – new partners, an award etc
 Upcoming events
 Photos
 Videos
 Blog posts
 Inspirational Quotes
 Company Specials & Deals

14. A Quick HOW TO
Some unwritten rules to your FB updates:
1. Post everyday including weekends
B2B engagement consistently higher during the day – some say
Wednesdays at 3:00 p.m
B2C engagement consistently higher c
Sundays noticeably higher than Saturdays for B2C

15. A Quick HOW TO
Some unwritten rules to your FB updates:
2. Focus on engagement
Ask questions, post helpful tips, link to useful articles, include fun
trivia facts that your audience will Like and Share
Goal: To connect and get a response from your audience

16. A Quick HOW TO
Some unwritten rules to your FB updates:
3. Have a Call to Action
Ask people to do something – Click on the Like or Comment or
check out your video or go to your website.

17. A Quick HOW TO
Some unwritten rules to your FB updates:
4. Don’t oversell or undersell
Note to self: Not a sales pitch forum
Do highlight a service, a special, a deal and event from time to time

18. A Quick HOW TO
Some unwritten rules to your FB updates:
5. Make it Fun!!
Don’t forget – it’s a social community. Think of
ways to entertain your audience.

19. &
Next presentation
Time’s Up!!

20. If after this….. Social Media
Still instills FEAR
Threatens to hog your time
and you are still
Clueless
Walk away. Let AKB² Small Business Marketing
take it off your
To Do List!!

21. Follow us, Like us, Visit us :
www.akbsmallbusinessmarketing.com

22. Thank You!!