This document describes an e-learning platform called Doctrina that can be used to deliver educational content and messages to pharmacies and drugstores. In one year of use, Doctrina reached 9,000 users across 2,500 pharmacies through 15 successful campaigns. Users provided positive feedback on the short, targeted video modules and interactive format that allowed them to learn and provide feedback. Customers of Doctrina noted it provided an effective way to introduce new products and enrich communication with pharmacists in an interactive way compared to traditional one-way communication methods. The document promotes Doctrina as a way for companies to successfully deliver important messages and educational content to pharmacy customers.
2. Pharmacy
Are
retail
pharmacies
an
important
customer
for
you?
Do
they
take
decisions
based
on
professional
information,
facts
ans
knowledge?
Do
you
have
relevant
knowledge
to
deliver,
in
order
to
help
them
grow
their
and
your
business?
Do
you
want
this
knowledge
to
reach
them
in
a
fast,
consistent
and
interactive
way?
3. Do
you
attend/organize
professional
events
(symposia,
congresses,
round
tables)?
Can
you
prepare
a
10
minutes
video
presentation?
(we
can
help
you)
Can
you
set
a
quiz
to
check
the
message
your
customer
received?
Do
you
want
to
track
exactly
where
your
message
is
delivered
successfully
and
only
pay
for
this?
Do
you
want
to
receive
your
customers’
feedback
without
biases
and
answer
them
directly?
Do
you
want
to
let
THEM
choose
the
moment
YOUR
message
is
best
received?
4. Actual
communication
tools…
How
much
of
your
relevant
content
is
received
and
used?
How
much
of
your
efforts
and
resources
are
effectively
spent?
5. What
did
we
do
in
one
year?
• 9000
individual
users
from
2500
retail
pharmacies
• 15
successful
campaigns
(success
rates
between
35%
and
61%)
• over
14000
successful
views
(half
of
them
repeated)
• more
than
300
users’
questions
(answered)
• more
than
700
positive
comments
related
to
content
and
method
6. What
our
users
(YOUR
customers)
say
“A
very
good
ini-a-ve
to
provide
us
with
useful
informa-on
in
order
to
help
our
pa-ents”
“Congratula-ons
for
the
idea
of
providing
con-nuous
educa-on
through
video
modules!
They
are
short
and
on
point.”
“Thank
you
because
through
such
a
short
video
I
refreshed
my
knowledge
about
respiratory
infec-ons
and
Strepsils
products.”
7. What
our
customers
say
“Doctrina
really
enriched
our
communica-on
with
pharmacists.
Even
if
the
product
was
on
the
market
for
over
a
year,
pharmacists
had
liEle
info
about
it;
Doctrina
helped
us
present
the
product
in
an
interac-ve
way
and
allowed
pharmacists
to
understand
and
evaluate
it
themselves.
It
was
not
a
one
way
communica-on,
like
other
situa-ons.”
