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How IDEA World Fitness Convention Created a Successful Event App Strategy

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Ready to explore the power of mobile at your events? Check out this presentation to learn how IDEA World Fitness Convention exceeded expectations and delivered a world-class event experience by leveraging the power of mobile. Learn how IDEA World Fitness was able to increase: revenue from sponsors attendee engagement sponsor retention ...and more!

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How IDEA World Fitness Convention Created a Successful Event App Strategy

  1. 1. #eventprofs How to Create a Successful Mobile Event App Strategy Event Marketing Resources Presented By: Justin Gonzalez Senior Marketing Manager DoubleDutch Jeff Hayward Customer Success Team Lead DoubleDutch Taryn Crowder Assistant Director, Exhibits and Sponsorships IDEA World Fitness Convention
  2. 2. #eventprofs We’ll Cover… Event Apps 101: What You Should Know Messaging: The Core of Your Engagement Strategy Customer Spotlight: IDEA World Fitness Convention Questions? Create a Successful Mobile Event App Strategy
  3. 3. #eventprofs THINK BACK 10 YEARS AGO
  4. 4. #eventprofs FLASH FORWARD TO TODAY
  5. 5. #eventprofs WE’RE EXPERIENCING A MOBILE MINDSHIFT
  6. 6. #eventprofs YOUR EVENT CONTENT
  7. 7. #eventprofs THE CORE OF ENGAGEMENT
  8. 8. #eventprofs SESSION AND EVENT SURVEYS
  9. 9. #eventprofs PROMOTED POSTS
  10. 10. #eventprofs PUSH NOTIFICATIONS
  11. 11. #eventprofs
  12. 12. #eventprofs We’ll Cover… Event Apps 101: What You Should Know Messaging: the Core of Your Engagement Strategy Customer Spotlight: IDEA World Fitness Convention Questions? Create a Successful Mobile Event App Strategy #eventprofs
  13. 13. #eventprofs MESSAGING FUNDAMENTALS Key Features • Promoted Posts • Push Messages Best Practices • Set expectations • Send calls to action • Recall and engage attendees Resources • Message scheduling • Support center • Event goals & agenda
  14. 14. #eventprofs IDEA WORLD FITNESS CONVENTION Primary Goals: • Increase Revenue • Engage Attendees • Retain Sponsors Los Angeles, CA 12,000+ Attendees 375+ Sessions 300+ Exhibitors
  15. 15. #eventprofs HOW TO USE MESSAGING TO DRIVE GOALS 1. Start planning early 2. Focus on what’s achievable 3. Tie them into your app strategy
  16. 16. #eventprofs 1. INCREASE REVENUE PRO TIP: Sponsored messages are a great way to boost event revenue.
  17. 17. #eventprofs 2. DRIVE ATTENDEE ENGAGEMENT PRO TIP: Reference your event schedule and goals to send the right message, at the right time.
  18. 18. #eventprofs 3. ENSURE SPONSOR RETENTION • Planning and communication are key • Consider your event app content strategy • Deliver on your promise
  19. 19. #eventprofs HIGHLIGHTS AND FEEDBACK • Beat revenue target for this event • Saw incredible attendee engagement and participation • Sponsors were incredibly happy with their experience
  20. 20. #eventprofs We’ll Cover… Event Apps 101: What You Should Know Messaging: the Core of Your Engagement Strategy Customer Spotlight: IDEA World Fitness Convention Questions? Create a Successful Mobile Event App Strategy #eventprofs
  21. 21. #eventprofs How to Create a Successful Mobile Event App Strategy Event Marketing Resources Presented By: Justin Gonzalez Senior Marketing Manager DoubleDutch Jeff Hayward Customer Success Team Lead DoubleDutch Taryn Crowder Assistant Director, Exhibits and Sponsorships IDEA World Fitness Convention

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