You’ve experienced it first hand. The energy of a live event. The excitement is palpable, connections are formed, and deals are made. But... the way we approach events today is still analog — leaving an average 32% of marketing budgets in the stone age with no ability to demonstrate success with concrete data and insights. It’s time for a revolution. Meeting and event owners need to think and act like marketers to own their destiny and move the industry forward. Defending your event spend has never been more crucial, and possible, than it is today through Live Engagement Marketing strategies. In this session you will learn 4 key marketing and business trends that are illuminating a new path to event marketing nirvana. By harnessing the power of modern technology to electrify attendee engagement and energize attendees into action you will be able to supercharge your marketing programs and amplify business results like never before.

1. The Dawn of
Live Engagement Marketing
Lawrence Coburn | CEO & Co-Founder

3. Live Engagement Tour 2016

4. Live Engagement Marketing (LEM)
The discipline of applying digital marketing
principles to the physical world

5. A Three Stage Approach
1) Engagement
2) Reporting
3) Response

8. Four Big Things
We Can Do TODAY
with LEM

9. Assisted Serendipity
[uh-sist-ed ser-uh n-dip-i-tee]
Definition: taking the chance out of
real-life scenarios.
(1)

11. YouIntern
Budget Holder
But Events Still Run Like This

12. Ben Cerio, PhD
Data Scientist

13. Content and People
Recommendations

14. Journeys Delivered
via Chatbot

15. New Business Models(2)

19. Targeted
Offers

20. Complete
the Puzzle
(3)

21. LeadScore
Activities

22. Marketo
Integration

24. Future Integrations
CRM Systems LMS Systems
Association
Management
Systems

25. Influence Business
Outcomes(4)

28. 4 BIG Things We Can Do with LEM
Influence
Assisted
Serendipity
Create New
Business
Models
Complete the
Missing Data
Puzzle
Accelerate
Business
Outcomes

29. Where Can All This Go?
Hybrid Events / Virtual Reality
Augmented Reality
Mobile-first Automation
A New Discipline
A Seat at the Strategy Table

30. (pause)

31. A New Era Begins

32. Adoption
rate
Average sessions
per user
Average actions per
user
70% 36 183
ENGAGEMENT
SUCCESS

33. It Starts
With You.

34. Join the LEM
Revolution