Great presentation from Parry Malm of Adestra to the Dovetail User Group. Contains the latest research into what words work in email subject lines to get that vital click through rate up.
2. www.adestra.com @adestraparry@adestra.com
Parry Malm
• Heads up account management team
• With Adestra since 2010
• Used MessageFocus since 2006
• Blogs on Econsultancy sometimes
• Likes beards, bacon and whiskey
This is me