Simona De Rosa from T6 Ecosystems presented the policy dialogue approach defined within the i3 project, aiming to support the development of policy recommendations on Convergence and Social Media to be addressed to the European Commision.

1. 1° i3 Multi-Stakeholder Forum
16 February 2017
Policy Dialogue: explaining the approach
and showing preliminary results
Simona De Rosa, Ph.D
T6ECO

2. Introduction
• I3 Policy Dialogue: aim and purposes
• I3 Policy Dialogue Process
• First results
• Next steps

3. • I3 will engage the stakeholder community of policy makers, entrepreneurs, start-
ups, etc., in a policy dialogue to address regulatory, normative and technical
complex aspects and in order to strengthen the relation between Social Media
and Convergence’ actors with Policy Makers.
• I3 will seek to exchange information and build consensus recommendation
between public and private sectors involving leaders who are in position to take
decisions and influence the legislative and normative drafting.
• I3 will seek to reach effective deliberation among the stakeholder involved
aspiring to produce concrete outputs solving relevant issues in the domain.
I3 Policy Dialogue: aim and purposes

4. Stakeholders to
engage
Topics to address Tools to use Data gathering
Policy
recommendation
I3 Policy Dialogue: main steps of the process

5. Policy Dialogue tools and methods
Source: Akoh et al., 2012

6. Massive transformation on the sector is happening:
• proliferation of connected devices and the wide availability of faster broadband
connections has affected the audiovisual distribution, disrupting the services based on
structured planning and timing television, to encourage new services (Donders, 2014);
• Improvement of “new media” (Social Media) changed the way in which media contents
are produced and consumed, User Generated Content (UGC) (Jenkins 2006).
• Birth of new players, while old players are revising their strategies.
Impact on business models and consumer habits is creating new challenges and
opportunities for the creative industries.
What emerged from desk analysis

7. From the EC perspective, convergence of media services and devices could
dramatically benefit from the creation of a Digital Single Market.
Such transformation is mainly related to the:
• Audio-Visual Media Services Directive (AVMSD) to address the digital market
needs, new way of consumption and technological changes;
• A colloquium on Fundamental Rights focusing on Media Pluralism and Democracy
(Links between a free and pluralist media space and democracy, November 2016).
• a consultation on Media freedom and Pluralism (June, 2013);
• a Green Paper “Converged a Audio Visual world”to share their views on the
changing media landscape and borderless internet ( September, 2013).
What emerged from desk analysis

8. • Market barriers reduce economic opportunities in the field for Social
Media and Convergence industry;
• Research ideas are not adequately supported in terms of economic
resources to go on the market;
• Revising EU copyright rules in order to fit for the digital age;
• Regulating access on the basis of community standards;
• Produce and sustain disruptive business models;
• Regulation on data protection;
• Support international cooperation and relationship between EU and USA in
the digital and social media topics;
• Monitoring and regulating evolution of social media.
Advisory board suggestions

9. • The survey was sent to different stakeholders:
• Associations engaged on Social Media, Broadcasters, Media interests
groups, Start-ups, Companies, Researchers, Investors, NGOs and ICT
19 projects.
• Topics, stakeholders to involve and tools to use.
Survey’s results

10. First results of the survey

11. • More economic support for disruptive technologies;
• Different questions related to Accessibility from different
perspectives, from regulation to the production of accessible
contents;
• Regulation and support to Open Data and Big Data.
Additional topics from the survey

12. Actors for Policy Dialogue
1- EU Institution
2- National Authorities and Media Interest Group
3- Broadcasters
4- Media Companies
5- Startup and Regulatory Institutions
6- Academia
7- Citizens
Preferred tool:
• Online platform
• Fact-to-face meeting
Additional topics from the survey

13. Policy recommendation to be delivered to EC Commission
Final event
Open
Discussions
on Web
platform
Multi-
Stakeholders
Forums
I3 Next steps

14. • Validate results presented so far;
• Collect your feedback and your point of view;
• Produce a report that will be used for next activities on Policy
Dialogue.
…Today: First Multi-Stakeholder Forum

15. Thank you for your attention and for you
participation
S.derosa@t-6.it