1. What are the tasks of Marketing
management
• Developing marketing strategies and plans
• Capturing marketing insights
• Connecting with the consumers
• Building strong brands
• Shaping the market offerings
• Delivering value
• Communicating value
• Creating long term growth

2. Developing marketing strategies and plans
– Identify long and short term potentials
– Make strategic and tactical plans
• Capturing marketing insights
– Closely monitor marketing environment
– Gather information both at micro and macro levels
– Establish marketing information system, marketing
research system, marketing implementation system,
marketing control system

3. Connecting with the consumers
– Develop strong long term relationship with
customers
– Where , what , why they buy is to be understood
– Segment the market and identify the targets in each
group
Building strong brands
– Develop products with strong brand names
– Establish these brands, monitor them and keep
evaluating them

4. Understand competition
• Shaping the market offerings
– Product quality , design, shape, price, maintenance,
after sales service, discounts, schemes, credit terms
• Delivering value
– Determine channels of distribution
– Make it available within easy reach of the customers

5. Communicating value
– Develop and run marketing communications to
inform, persuade, remind consumers directly or
indirectly about the brands they sell
– Develop mass programmes, sales promotions, direct
selling, public relations, interactive marketing and
other activities
• Creating long term growth
– Initiate programmes to constantly monitor growth
– Product relaunches, new product development
,evaluating marketing programmes should be
constantly undertaken

6. Communicating value
– Develop and run marketing communications to
inform, persuade, remind consumers directly or
indirectly about the brands they sell
– Develop mass programmes, sales promotions, direct
selling, public relations, interactive marketing and
other activities
• Creating long term growth
– Initiate programmes to constantly monitor growth
– Product relaunches, new product development
,evaluating marketing programmes should be
constantly undertaken