5 Content Marketing Trends to Avoid - Integrated Live Slides
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Slides from my talk at Integrated Live on 16th November 2016, on trends to avoid in content marketing!
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5 Content Marketing Trends to Avoid - Integrated Live Slides
- 6. 51% of consumers feel their data has been misused leading to 57% not trusting brands to use data responsibly 70% of the marketers surveyed said they do not prioritise customer trust (Source: CIM)
- 14. Example: an initial report on law.rankmyfirm.com
- 16. Then becomes a blog on Passle
- 17. Then a Slideshare and an infographic
Notas del editor
- Want you to take all of these with a pinch of salt, as I am damning these techniques with a tongue somewhat in my cheek.
- According to research by reevoo 705 of consumers place peer recommendations and reviews above professional written content
- Personlised marketing is an increasingly big trend, you can see it in Coke and Nutella of course, or when watching tv online and an advert pops up using your name. It’s still in its infancy but it’s the act of using data with technology to deliver an individual experience. Technologies are developing that mean the content of email marketing, for example, could have content that changes depending on when and where the reader opens it.
- However, while it’s easy to get excited about personalisation, you have to be careful with how you treat people’s data. Other side of the coin: don’t be too creepy?
- Show of hands – marketers. How many of you are using three or more channels to promote your business?