4. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
1St journals published only 300 years ago
The IMRAD (Introduction, Methods, Results,
and Discussion) organization of scientific papers
has developed within the past 100 years.
Cave paintings and inscriptions carved onto
rocks were among the first attempts to leave
records.
THE EARLY HISTORY
Prof M A OMRAN 4
5. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
• Papyrus 1st successful medium was (in
Egypt, about 2000 B.C.
• In 190 B.C., animal skins came into use.
• The Greeks assembled large libraries in
Ephesus ,Turkey and in Alexandria. the
library in Alex. contained 200,000
volumes in 40 B.C. (Tuchman, 1980).
• In 105 A.D., the Chinese invented
paper, the modern medium of
communication.
Prof M A OMRAN 5
6. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
The invention of the printing press.
Johannes Gutenberg, who printed his 42-
line Bible from movable type on a
printing press in 1455 A.D.
The first scientific journals appeared in
1665, the Journal des Sc' vans in France
and the Philosophical Transactions of the
Royal Society of London in England.
Since that time, some 70,000 scientific
and technical journals were published
THE EARLY HISTORY
Prof M A OMRAN 6
8. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
• The early journals published papers that
we call "descriptive.“
• Often the observations were in simple
chronological order.
• This descriptive style was appropriate for
the kind of science then being reported.
THE IMRAD STORY
(Introduction, Methods, Results, and Discussion)
Prof M A OMRAN 8
9. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
Prof M A OMRAN 9
The logic of IMRAD can be defined
in question form:
What question (problem) was
studied?
The answer is the Introduction.
How was the problem studied?
The answer is the Methods.
What were the findings?
The answer is the Results.
What do these findings mean?
The answer is the Discussion.
10. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
I. What is a paper?
Prof M A OMRAN 10
o Scientists communicate research
findings to each other by publishing
papers in peer-reviewed journals.
o It is fair to say that an experiment is
not completed until it has been
published.
o Poor experimentation cannot be
rescued by brilliant writing;
o Poor writing can certainly mask
brilliant experimentation
11. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
Prof M A OMRAN 11
The goal of a scientific paper is to:
communicate research findings to
other scientists as clearly and
concisely as possible.
A scientific paper is not meant to be
appreciated as great literature.
you should avoid complex sentence
structures, colorful metaphors, and
dramatic adjectives.
Strive to keep your writing simple
and clear.
12. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
• Always keep in mind that the paragraph
is the essential unit of thought in writing
(coherent and adequately developed(.
• On basis of Editorial practices, and
scientific ethics, a scientific paper is written
with a standard organization: - to enable
peers to :
1. assess observations,
2. repeat experiments,
3. evaluate the intellectual foundation
4. conclusions drawn from this search.
Prof M A OMRAN 12
13. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
1.Describe concisely the core contents of the
paper.
2.Summarize the major elements of the paper.
3.Provide context and rationale for the study.
4.Describe the experimental design so it is
reproducible.
5.Summarize the findings without interpretation.
6. Interpret the findings in the context of other
work.
7.Give credit to those who helped (optional
section).
8.Provide a list of all scientific papers that are
cited.
Consequence of the paper
Prof M A OMRAN 13
14. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
An acceptable primary scientific publication must be
the first disclosure containing sufficient information to
enable peers (Booth, 1970):
(1) to assess observations,
(2) to repeat experiments, and
(3) to evaluate intellectual processes;
(4) it must be susceptible to sensory perception,
essentially permanent,
(5) available to the scientific community without
restriction,
(6) available for regular screening by one or more
of the major recognized secondary services (e.g.
Biological Abstracts, Chemical Abstracts).
Accordingly the Definition of Scientific paper is:
Prof M A OMRAN 14
15. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
Explore the Problem
Define your purpose
Who is your reader
What persona do you
want to address your
research
Planning a research paper
Prof M A OMRAN 15
16. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
Brainstorm
Keep thinking in the problem
Review other work in the
problem
Don’t censor or evaluate
Keep returning to the
problem
Talk to your colleagues
Generate some ideas
Prof M A OMRAN 16
17. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
How can you achieve your
purpose?
Can you make a plan
Put an outline
Put a timetable
Iterative solutions
Make your goals operational
Prof M A OMRAN 17
18. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
• As a writer, you can begin by asking yourself
questions and then answering them.
• Your answers will bring your subject into focus
and provide you with the material to develop
your topic.
• Here are twenty questions or 'thought starters'
that present ways of observing or thinking about
your topics.
• Each question generates the type of essay listed
in parentheses after the question.
• ( X : research topic or problem)
Planning Invention: Thought Starters:
(Questions for Brainstorm & thinking in research problem)
Prof M A OMRAN 18
19. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
1. What does X means? (Definition)
2. What are the various features of X ? (Description)
3. What are the component parts of X ?
(Simple Analysis)
4. How is X made or done?
(Process Analysis)
5. How should X be made or done?
(Directional Analysis)
6. What is the essential function of X?
(Functional Analysis)
7. What are the causes of X?
(Casual Analysis)
Prof M A OMRAN 19
20. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
8. What are the consequences of X?
(Causal Analysis)
9. What are the Types of X?
(Classification)
10.What is X like or unlike?
(Comparison)
11. What is the present status of X?
(Comparison)
12. What is the significance of X?
(Interpretation)
13. What are the facts about X?
(Reportage)
14. How did X happen? (Narration)
Prof M A OMRAN 20
21. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
15. What kind of person is X?
(Characterization/ Profile)
16. What is my personal response to X?
(Reflection)
17. What is my memory of X?
(Reminiscence)
18. What is the value of X?
(Evaluation)
19. What are the essential major points or
features of X?
(Summary)
20. What case can be made for or against X?
(Persuasion)
Prof M A OMRAN 21
22. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
A. Title :Describe concisely the core
contents of the paper.
B. Abstract : Summarize the major
elements of the paper.
C. Introduction : Provide context and
rationale for the study.
D. Materials :Describe the experimental
design so it is reproducible
E. Methods : Describe experimental
procedures.
Essential Parts of a scientific paper
Prof M A OMRAN 22
23. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
F. Results : Summarize the
findings without interpretation.
G. Discussion : Interpret the
findings of the context.
H. Summary : Summary of the
findings of the paper
I. Acknowledgments: Give credit to
those who helped you
J. References : List of all scientific
papers that are cited.
Prof M A OMRAN 23
67. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
67
Webs of the World University Rankings
• http://www.topuniversities.com/university-
rankings
• http://en.sjtu.edu.cn/
• Academic Ranking of World Universities
(ARWU): http://www.arwu.org/
68. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
Prof M A OMRAN 68
ا
القادمة لألجيال مشرق مستقبل أجل من لتميز
Identify
The Ranking Systems
What are the indicators used by the world
leading ranking systems and what are their
weights?
Simplify
How to group these indicators ?
What is the most important common indicator?
Increase Outcome
How to derive a customized growing strategy
that can enable Damietta University to climb
effectively the ranking ladder?
69. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
Prof M A OMRAN 69
Clarivate is a Philadelphia and London-based company
formed in 2016, following the acquisition of Thomson
Reuters' Intellectual Property
Clarivate services include:
Web of Science (WOS) (Scientific and Academic Research),
Cortellis (life science intelligent & Analytics),
Derwent (Patent research intelligence services & Patents
Index)
CompuMark (Trademark Research and Protection)
MarkMonitor (Domain and Brand Protection) ,
Techstreet (Industry code & standards) ,
I P Management solutions (Intellectual Property
Management) ,
Publons, EndNote, Kopernio, and Scholar One
71. Influence of ranking systems on the universities ecosystem
Students Reputation derived from league tables is a critical
determinant for student applicants, especially for
international students
Government & Funding
Agencies
Government and funding agencies are more favorably
disposed to highly ranked universities
Employers Employers believe that degree holders from universities
with good reputations have better chances to get a job
Collaborations International partners accept only universities above a
certain level in rankings
73. د ا
عمران أحمد محمد
الجيوفيزياء استاذ
و
األسبق العلوم كلية كيل
الجودة ضمان مركز مدير
Certified Trainer &
Strategic Planner
momran1954@gmail.com
Prof M A OMRAN 73
WoS
Web of Science is a website which provides
subscription-based access to multiple
databases that provide comprehensive
citation data for many different academic
disciplines.
It was originally produced by the Institute for
Scientific Information (ISI) and is currently
maintained by Clarivate Analytics (previously
the Intellectual Property and Science business
of Thomson Reuters).
74. Academic Ranking of World Universities
2019 results: Best 10 world universities
76. THE World University Ranking
U.S. News Global University Ranking
Indicators and corresponding weights (2020)
Criteria Indicator weight
Teaching Reputation
Staff/ Student ratio
Doctorate to Bachelor Ratio
15% U. S.
4.5%
2.5%
Reputation Global research reputation
Regional research reputation
12.50% U. S.
12.50%
Academic
Reputation
Expert opinions of over 94,000 individuals
in the higher education space regarding
teaching and research quality at the
world’s universities
40% QS
77. Criteria Indicator weight
Employer
Reputation
Employers opinions identifying those institutions
from which they source the most competent,
innovative, effective graduates
10% QS
Faculty/Student
Ratio
Self explanatory 20%
Citations per
faculty
The total number of citations received by all
papers produced by an institution across a five-
year period by the number of faculty members at
that institution
20%
International
Faculty Ratio
Self explanatory 5%
International
Student Ratio
Self explanatory 5%
78. U S World Ranking
• Reputation: Global research reputation 12.50%
• Regional research reputation 12.50%
• Productivity: Publications 10%
• Books 2.50%
• Conference proceedings 2.50%
• Impact Normalized citation impact 10%
• Total citations 7.50%
• No. of publ. among the 10% most cited J 12.50%
• % of publications among the 10% most cited J
• Number of highly cited papers that are among
the top 1% most cited in their respective field 10%
• Percentage of total publications that are among 5%
• the top 1% most highly cited papers 5%
• International Outlook & collaboration relative to country 5%
79. THE World University Ranking
Criteria for inclusion
•Universities that teach undergraduates
•Universities with research output amounting to more
than 1,000 relevant publications
between 2014 and 2018 (with a minimum of
150 a year)
•80 per cent or more of their research output is not
exclusively in one of THE 11 subject areas
•Institutions provide and sign off their institutional data
for use in the rankings.
80. Indicators and Source of data
(2021) indicator Source of data
Academic Reputation Q S academic survey
Employer Reputation Q S employer survey
Faculty/Student Ratio Not mentioned
Citations per faculty Elsevier’s Scopus database
International Faculty Ratio Not mentioned
International Student Ratio Not mentioned
81. U.S. News Global University Ranking
Criteria for Inclusion (2019)
•Top 250 universities in the results of Clarivate
Analytics' global reputation survey
•OR at least 1,500 papers published in 2013 to 2017
•Only include universities/institutions that teach
82. Data Sources
Reputation Clarivate Analytics' global
reputation survey
Productivity
Impact Clarivate Analytics' Web of Science
products (In Cites, Essential Science
Indicators,…)
International
outlook
83. • Data Sources
• Teaching: THE Academic Reputation Survey
Provided by university
• Research: THE Academic Reputation Survey
Provided by university
• Elsevier’s Scopus
• Citations: Elsevier’s Scopus
• International Outlook Provided by university
Elsevier’s Scopus
• Industry Income: THE Academic Reputation Survey
86. THE World University Ranking 2020
Rank Name of University overall Teaching Research citation Indust.
income
Intern.
outlook
1 Oxford, U K 95.4 90.5 99.6 98.4 65.5 96.4
2 Calif. Inst. Tec., U S 94.5 92.1 97.2 97.7 88 82.5
3 Cambridge, U K 94.4 91.4 98.7 95.8 59.3 95
4 Stanford, U S 94.3 92.8 96.4 99.9 66.2 79.5
5 Massachusetts, U S 93.6 90.5 92.4 99.5 86.9 89.0
6 Princeton, U K 93.2 90.3 96.3 98.8 58.6 81.1
7 Harvard, U S 93 89.2 98.6 99.1 47.3 76.3
8 Yale, U K 91.7 92 94.8 97.3 52.4 68.7
9 Chicago, U S 90.2 89.1 91.4 96.7 52.7 76
10 Imperial college, U K 89.8 84.5 87.6 97 69.9 97.1
87. Indicators and corresponding weights (2021)
Criteria for Inclusion:
• A university must teach at multiple study
levels (i.e. both undergraduate and postgraduate)
• Conduct work in at least two of five possible faculty areas (arts and
humanities; engineering and technology; social sciences and
management; natural sciences; life sciences and medicine)
88. QS World University Ranking
Indicators and corresponding weights (2021)
criteria Description Weight
Academic
Reputation
Expert opinions of over
94,000 individuals in the
higher education space
regarding teaching and
research quality at the
world’s universities
40%
89. QS World University Ranking
Indicators and corresponding weights (2021)
•Criteria for Inclusion:
1. A university must teach at multiple study levels
(i.e. both undergraduate and postgraduate)
2. Conduct work in at least two of five possible faculty
areas (arts and humanities; engineering and technology;
social sciences and management; natural sciences; life
sciences and medicine)
• Universities provide data to QS and should contact QS to gather
information about data requirements and deadlines.
90. QS World University Ranking
Indicators and Source of Data(2021)
Indicators Source of Data
Academic Reputation QS Academic survey
Employer Reputation QS Employer Survey
Faculty/Student Ratio Not Mentioned………
Citations per faculty Elsevier’s Scopus database
International Faculty Ratio Not Mentioned……….
International Student Ratio Not Mentioned…………
94. Preparatory steps to improve ranking
How to ensure that your data is considered
correctly by ranking systems
Check list in order to be evaluated correctly
1. Single point of Contact:
Assign a single point of contact that communicates
with the ranking systems that gather the requirements,
deadlines and submission of data
2. Data Governance
Assign a committee that gathers the required data and
ensures a timely submission
97. 3. Build Buy in:
Building and maintaining buy in across the university will ensure that
data collection is smooth and there’s no miscommunication about what
the rankings mean and why you’re doing it
4. Data Consistency:
Ensure affiliation consistency when publishing documents (one
name of the university)
5- Governmental Data Correctness
Ensure data is Up-to-date and correctly submitted to governmental
bodies (National Ministry of Higher Education, National Bureau of
Statistics, National Association of Universities and Colleges)
98. Grouping Indicators;
From the ranking systems, Indicators can
be grouped in three Categories'
Research
Teaching
Industry &
Innovation
100. 1/2/2011 100
3.No of
Highly Cited
researcher
4. No of
Conferences
proceedings
1.No of Pub.
In indexed
journals
5. No of Publ.
Cited in Science
& Nature
6. No or % of
Publ. w Intern.
Co-author
2. citation
/ faculty
Research
Indicators
7. No or % of
10% of most
Cited publ.
8. No. of
Citation
9. Average No.
Of Citation
10. Research
Reputation
Among peers
11. Research
grants
12. Staff /Alumni
W Nobel prize
Or field medals
101. 1/2/2011 101
3.Doctorate
to Bachelor
Student ratio
4. % of
International
Students
1. Staff-to-
Student ratio
5. Student
Reputation in
companies
6. No & % of
International
staff
2. University
Income
Teaching
Indicators
7. Reputation
Among
Colleagues/
students
8. % of staff
Have Ph. D 9. Average No.
Of Citation
102. 1/2/2011 102
3.No of Patent
Field by
organization
4. % of
Article contain
Industrial
Co-author
1. Industry
Article
Citation
Impact
5. % of Patent
cited
6. % of
Applications to
Grants/ time
2. Ave. No.
journal article
Cited as
patent
Industry &
Innovation
7. Research
Income from
Industry
8. % of patents
Cited in U S,
Europe, Japan
offices
9. No of patents
Cited by
Other patent
103. Year citation growth
2010 28
2011 45 29%
2012 58 56%
2013 96 77%
2014 110 9%
2015 135 29%
2016 180 25%
2017 174 -2%
2018 190 8%
2019 220 24%
Research Performance Overview of Damietta University
104. Research productivity performance
Number of WoS Documents 2010-2019
Cairo university 30000
Ain Shams 18000
Nat. Res. Center 14000
Mansoura University 14000
Assiut University 10000
Zagaziq 9500
Al Azhar 8300
Tanta 7000
Menofia 6000
Damietta 2000
105. WOS documents 2010- 2019
Research Productivity, Top 5 areas:
• Physical Chemistry, physics 115
• Material Science, physics 95
• Mathematics 78
• Geoscience 75
• Chemistry 60
106. Research Indicators
• Research Productivity Indicator
• Number of publications in indexed
journals
• Number of conference proceedings
• Number of published books
• Number / percentage of publications with
international co-authors
• Number of publications cited in Science /
Nature
Research Impact Indicators
Citations per faculty
Number of citations / Average number of
citations
Number of highly cited researchers
Normalized citation impact
Number / percentage of 1% - 10% most
cited publications
108. 108
Fraud or Error?
•There is no doubt, scientists make mistakes.
• Everyone else does; why shouldn't scientists?
•Fraud is an "intentional deception to cause a
person to give up property or some lawful right"
•The difference between fraud and an honest
mistake seems to be a matter of "intention."
•Fraud is done intentionally; a mistake is done by
accident.
109. 109
•Fraud erode the foundation of trust on which
science is built."
•NIH (national Institute of Health) prefers to use
the term misconduct in referring to things
scientists may do that they shouldn't.
•Misconduct is defined as : fabrication,
falsification and plagiarism
•It does not include honest error or honest
differences in interpretations or judgments of
data."
110. 110
•The difference between misconduct and fraud
appears to involve the purpose of the act.
•Mistakes should be punished just like fraud or
misconduct, because it is difficult to know whether
the error was accidental or deliberate.
•Perhaps sloppiness in science should be punished,
but should the severity of the infraction determine
the severity of the punishment?
111. 111
•The only ethical principle which has made
science possible is that the truth shall be
told all the time.
•If we do not penalize false statements
made in error, we open up the way, for
false statements by intention.
•A false statement of fact made
deliberately, is the most serious crime a
scientist can commit.
112. 112
•Admitting that everyone makes errors is not
enough
• Scientists have an obligation to check all their
data thoroughly and to draw only valid
conclusions from them.
•Students have to learn that they must not
publish research results and conclusions until
they are certain of their accuracy.
113. 113
•Does that mean we can only advance
hypotheses the correctness of which we
are 100% certain? Clearly, not.
• Hypotheses that are inherently unlikely
should not be advanced
• Conclusions that are not supported by
data should be withheld
•Obvious variables must be controlled.
114. 114
•Why do errors matter in the first place?
• One answer has to do with the normal
progression of science.
•Errors in medical research may be more
severe than in other kinds of research.
•there may be cases of misconduct in
which there appears to be no victim.
•Probably, there is no such thing as a
victim-less crime.
115. 115
• Another reason why errors matter has to do
with self esteem developed from doing what
is right.
•Most people want to abide by the rules of
society.
•It's hard to maintain self esteem when you
know that you are doing something that you
consider to be wrong.
•Fraud, misconduct and errors due to
sloppiness undermine the most fundamental
tenet of science, that of trust.
116. 116
Is it legal? Is it ethical?
• Legal and ethical are not synonymous.
• Slavery was legal in parts of the USA until the Civil
War.
• Australian law seriously restricted women's rights
until fairly recently.
• Wife-beating is still legal in some parts of the world.
• Emerging technologies mean that the law often is
well behind the times; but we must make choices
now, not wait for the law to catch up.
117. 117
•Computer technology and the Internet have
given us the ability to access, distribute, and
copy information more quickly and easily than
before.
• Censorship is difficult; so is policing
intellectual property rights.
•'But it's not illegal' is no excuse for failure to
accept personal responsibility for your ethical
choices.
•Behavior toward colleagues, subordinates and
others
118. 118
Plagiarism versus credit for
work done by others.
•We all know about people in power
taking credit for work done by
colleagues or subordinates;
• it seems to be a common part of the
way business is done.
119. 119
Harassment and undermining
of a person's position.
•This covers a multitude of behaviors,
some extremely subtle such as the
constant and deliberate
misinterpretation or misrepresentation
of someone's actions.
120. 120
Stupid vs. malicious actions.
• Everybody makes mistakes. Do not jump to the conclusion that an
action, no matter how awful, was deliberate
• Most ethical misconducts are genuine mistakes; someone didn't
think about the consequences of their actions or the fact that
something might be misinterpreted.
121. 121
Telling the 'truth'
• Don't falsify data or state as truth something that
you know to be false
• Don't deliberately misrepresent the facts
• Distinguish between facts and opinions
• Always check the facts
• Don't assume that what an 'expert' has said is the
truth; experts can make mistakes too, or they might
lie