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Pol Comm 6 Permanent Campaigning

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Darren Lilleker
Darren Lilleker

Discussion of permanent campaigning and its impact on public engagement. Sixth lecture for final year students on the Political Communication option in Bournemouth University

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Spin v Branding permanent campaigning and impression management Lecture 6
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After an Election ,[object Object],[object Object],[object Object],[object Object],[object Object]
1976 + all that ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ron Peters (2002) Why US Senators must campaign constantly www.ou.edu/special/albertctr/extensions/spring2002/Intro.html ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ormstein & Mann The permanent campaign & its future (2000) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How politics has changed
How politics has changed
How politics has changed
This means that… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A party as brand Ideology (Ethos & Values) Product (People & Policy) Communication (messages, imagery and symbols) Communication covers all aspects and so must be positive, if not it damages the overall perception
The Media and branding ,[object Object],[object Object],[object Object],[object Object]
The public demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gauging how to campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problems with permanent campaigning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The UK permanent campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The nature of permanent campaigning in the UK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A feature of New Labour’s history ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The limits to success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Does it work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local permanent campaigning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local dimension important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Pol Comm 6 Permanent Campaigning

  • 1. Spin v Branding permanent campaigning and impression management Lecture 6
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  • 5.
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  • 10. How politics has changed
  • 11.
  • 12. A party as brand Ideology (Ethos & Values) Product (People & Policy) Communication (messages, imagery and symbols) Communication covers all aspects and so must be positive, if not it damages the overall perception
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.