3 Important Steps. Step 2.3: Prepare Payment Methods In this presentation we continue to discuss how U.S. e-commerce companies can succeed in Europe. Trends. Tools. Opportunities. This short presentation is about payment methods which is a preparation activity from step 2. To recap, there are 3 steps to follow if you seek sustainable growth in Europe. Step 1 is Plan & Research, Step 2 is Prepare, and Step 3 is Promote & Scale. According to Google research, 67% of Europeans will abandon their online shopping cart if the website does not support local payment options. You should ensure your website accepts the most popular payment options in each particular country - PayPal and Debit/Credit card are the most preferred payment options in most European countries.