Google Mobile Marketing

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Google has revolutionized mobile marketing within its futuristic and sough-after products, including Google Maps, Google Adwords, Google Analytics, etc. Therefore it has lead to my new presentation. I am very thankful to Google that made businesses easier, more consistent, and sophisticated.

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Discover how your candidate experience has a direct impact on your employer brand and how both can influence how candidates ‘feel’ and ‘think’ towards your brand Discover the key ingredients that can help you design an employer brand experience for ‘happiness’ Learn how emotion in your marketing and the power of storytelling can help you attract and engage with candidates helping you build a community of passive and active talent

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These days, at nearly every large gathering of entrepreneurs especially those in the Lean Startup Movement, you’ll hear the requiem for the traditional business plan being loudly played: “The traditional business plan is dead. The business plan is dead.” Although the Business Plan thinks that reports of its death are highly exaggerated, the writing on the wall for the demise of the traditional business plan is clear. The “obese” Business Plan is slow and not very useful for organizing ideas and managing changes in today’s fast moving and unpredictable environments especially in the world of startups. So, how are startups currently organizing, managing, and sharing ideas regarding their emerging business models? Startups are using two main tools for organizing and managing ideas. There’s one school of startups focusing on use of the Business Model Canvas while another school focuses on used of the Lean Canvas. So, which tool is better for organizing, managing, and sharing ideas: the Business Model Canvas or the Lean Canvas? See what Oliver Bloggs has to say here: http://goo.gl/Cky3nJ

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Rod King, Ph.D.

With four ads above the fold and Google constantly changing their algorithm marketers are left wondering where to allocate funds and time to generate the greatest return on investment. To drive serious results, marketers need a strategy that takes into consideration: PPC, Organic, Content and Paid Lists In this session, we are going to dive into 15+ tactics that will take your organic and paid campaigns to the next level. Takeaways: * New appreciation and understand of SERP opportunities * Powerful case studies * Live examples from campaigns * 15+ tactics that are insightful and implementable

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Google Mobile Marketing

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