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Work like a Life Adventure
“83 % of all the 
days in the year 
start the same: 
with an alarm ring.” 
Brothers Strugatsky 
For most of the 
people job is 
similar to a galley..
Most of the leaders believe, that they are 
communicating with Russian burlаks, that’s why 
business ship is drifting..
In life skepticism and 
cynicisms is cheap, 
because it is much 
easier and more boring 
than observing and 
enjoying life. 
Brothers Strugatsky
Ship without happiness turns in to 
emotional ruins..
TOC knows a secret - if you do not have enough clients that means 
that you managed to sail your ship in to the bottle! 
It does not matter how beautiful you look in it, from now it is 
managed by Captain Accident not by you.
Even greater secret - in the bottle is not only 
a ship but also each member of the crew..
When you get out 
of the bottle - you 
become a Gin. 
The Gin can fulfill 3 most 
desired wishes of the client.
A competitor who looks through the bottle glass can see 
only distorted view and cannot fulfill even the 3 most 
simple wishes..
Russians are not the only ones who 
know that devil hides in the bottle!
A technique to become a Gin is very 
simple: 
It is necessary to view at 
your business through 
customers (employees or 
colleagues) eyes. 
Fantasy – is a priceless thing, but 
you cannot give it a way in. Just 
to the outside, just to the outside. 
Brothers Strugatsky
However there is 
one secret condition! 
Someone has to free the energy, or 
in peoples language, someone has to 
release the plug!
Everyone knows – 
the plug always plugs 
the bottleneck. 
This secret is disclosed like this - since the 
bottleneck is always at the bottles top, 
therefore the systems constraint is usually 
in the management’s heads. Or, more 
precisely speaking, created sometime long 
time ago as people management rules.
Energy needed for changes 
and adventures is acquired 
only in one secret recipe! 
First recipe component: 
Management stops “strangling” 
subordinates and stops rulling 
according the rules from text 
books about management;
Energy needed for changes 
and adventures is acquired 
only in one secret recipe! 
Second component: leader 
looks in to employees eyes 
just like in to the eyes of a 
good and creative person;
And for the end – spices 
Third most subtle component - 
Gins create like a Team, and not as a lonely stars! Only a Team 
of Gins can implement and fulfill unlimited desires of clients.
So that a person could escape the bottle – 
we already have a recipe. 
But how to help escape the whole ship and crew?
For that we need 
extra magical 
ingredients
Six secret alchemical elements are engraved 
on E.Goldratt grave: 
One, people are good. 
Two, every conflict can be removed. 
Three, every situation, no matter how 
complex it initially looks, is exceedingly 
simple. 
Four, every situation can be substantially 
improved, even the sky is not the limit. 
Five, every person can reach full 
(meaningful) life; 
Six, there is always WIN-WIN solutions.
The seventh magic element added by 
Taichi Ohno,Toyota system creator: 
So that the ship would be able to escape the 
bottle it needs to get rid of all types of 
MUDA (waste in English) constraining the 
throughput: 
а) ) inventory overstock 
б) big production or other type of batches 
с) downtime for a variety of reasons 
i.e., everything that makes the ship “fat” 
and sedentary (FAT) and not maximum 
lean (LEAN)
Adventure Begins - be ready!
Strategy of Meaning 
Motivation systems 
Darius Radkevičius 
darusinmac@mac.com 
+37069841027

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Work like a Life Adventure: Escape the Bottle

  • 1. Work like a Life Adventure
  • 2. “83 % of all the days in the year start the same: with an alarm ring.” Brothers Strugatsky For most of the people job is similar to a galley..
  • 3. Most of the leaders believe, that they are communicating with Russian burlаks, that’s why business ship is drifting..
  • 4. In life skepticism and cynicisms is cheap, because it is much easier and more boring than observing and enjoying life. Brothers Strugatsky
  • 5. Ship without happiness turns in to emotional ruins..
  • 6. TOC knows a secret - if you do not have enough clients that means that you managed to sail your ship in to the bottle! It does not matter how beautiful you look in it, from now it is managed by Captain Accident not by you.
  • 7. Even greater secret - in the bottle is not only a ship but also each member of the crew..
  • 8. When you get out of the bottle - you become a Gin. The Gin can fulfill 3 most desired wishes of the client.
  • 9. A competitor who looks through the bottle glass can see only distorted view and cannot fulfill even the 3 most simple wishes..
  • 10. Russians are not the only ones who know that devil hides in the bottle!
  • 11. A technique to become a Gin is very simple: It is necessary to view at your business through customers (employees or colleagues) eyes. Fantasy – is a priceless thing, but you cannot give it a way in. Just to the outside, just to the outside. Brothers Strugatsky
  • 12. However there is one secret condition! Someone has to free the energy, or in peoples language, someone has to release the plug!
  • 13. Everyone knows – the plug always plugs the bottleneck. This secret is disclosed like this - since the bottleneck is always at the bottles top, therefore the systems constraint is usually in the management’s heads. Or, more precisely speaking, created sometime long time ago as people management rules.
  • 14. Energy needed for changes and adventures is acquired only in one secret recipe! First recipe component: Management stops “strangling” subordinates and stops rulling according the rules from text books about management;
  • 15. Energy needed for changes and adventures is acquired only in one secret recipe! Second component: leader looks in to employees eyes just like in to the eyes of a good and creative person;
  • 16. And for the end – spices Third most subtle component - Gins create like a Team, and not as a lonely stars! Only a Team of Gins can implement and fulfill unlimited desires of clients.
  • 17. So that a person could escape the bottle – we already have a recipe. But how to help escape the whole ship and crew?
  • 18. For that we need extra magical ingredients
  • 19. Six secret alchemical elements are engraved on E.Goldratt grave: One, people are good. Two, every conflict can be removed. Three, every situation, no matter how complex it initially looks, is exceedingly simple. Four, every situation can be substantially improved, even the sky is not the limit. Five, every person can reach full (meaningful) life; Six, there is always WIN-WIN solutions.
  • 20. The seventh magic element added by Taichi Ohno,Toyota system creator: So that the ship would be able to escape the bottle it needs to get rid of all types of MUDA (waste in English) constraining the throughput: а) ) inventory overstock б) big production or other type of batches с) downtime for a variety of reasons i.e., everything that makes the ship “fat” and sedentary (FAT) and not maximum lean (LEAN)
  • 21. Adventure Begins - be ready!
  • 22. Strategy of Meaning Motivation systems Darius Radkevičius darusinmac@mac.com +37069841027