In this webinar, Fosbury is going to show how publishers, resellers, and store owners can easily harness the power of Apple Passbook and Google Wallet. These mobile tools allow you to take promotions traditionally found in print or on web pages, and also bring them straight to a consumers phones for a full coverage media package. They provide app like functionality like push messages, to geo-location to send messages straight to a customers phone when they walk by a store. Visit us at www.fosbury.co or email us at hello@fosbury.co.

1. Who?
"Who, what, why, when, and where of
Apple Passbook and Google Wallet”
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April 23rd Webinar, 1:00pm CST

2. Who?

3. Fosbury Creates Remarkable
Mobile Wallet Experiences
!
What is it?
Fosbury helps brands create promotions for
Apple Passbook & Google Wallet that drive
advertiser store traffic. Businesses using Fosbury
connect with customers using location services
and push notifications without an app download,
without a need for technical skills, and without a
large technology investment.
Twitter: @wearefosbury

4. 2. Place iBeacon in-store &
easily reach your customers
using push messages and
location-based messages.
1. Create Passbook mobile
wallet campaigns - coupon,
offer, recipe, gift card or
loyalty card
3. Drive store traffic and
consumer engagement
Passbook + iBeacon
How does it work?

5. What?

6. Apps

7. 26 / 1,000,000
Chance of getting installed

8. Google Wallet Apple Passbook
Mobile Wallets

9. Instead of using latitude and longitude to define the location, iBeacon is
a little device that sends out a signal that your phone can pick up when
it's nearby. They are often used by businesses to drive store traffic and
engage customers
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http://www.fosbury.co/resources
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10. Why?

11. Coupons Loyalty cards Gift cards

12. Drive Traffic & Repeat Business:
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• Increase average order by promoting additional products or services
• Promote high margin inventory or liquidate seasonal inventory
• Target event attendees or seasonal specials
• Promote grand openings & new locations
!
Forget wondering if your mobile campaigns are working - the proof is
right in front of you
Remind Nearby Customers with
GPS or iBeacon Notifications when in range
Reach customers nearby and on the go with location alerts & push
messages delivered at just the right moment — while they are
shopping

13. Where?

14. Live demo fosbury.co/guide

15. How?

16. Distribution
Ads - "Click to Wallet" is an banner ad tool that when
clicked, downloads content and promotions straight to a
consumers phone using mobile wallets. This gives brands
the opportunity to significantly improve ad ROI, by
retargeting the customer and tracking activity long after
the first "click" is paid for.
Share on Social– Allow your coupon to be shared across
social networks to amplify downloads.
There are many product options to increase your current Advertiser spend and grow your base.
Here are a few examples:

17. Distribution
It takes no prior knowledge of a mobile wallet for a customer to connect and engage with your ads.
Here are a few ways to increase adoption:
In Print Shortcodes – Customers text a 5 or 6 digit phone
number that matches with your brand. For example, in
the case of HP - 47465, the text in number can be
displayed as HP INK. In response the customer receives a
text with a link to a mobile pass where HP can promote
the Instant Ink program and directly engage their
customers.
In Print QR Code – A widely accepted technology, QR
codes represent a link that when scanned, can instantly
downloadsa mobile wallet pass straight to a customer’s
phone.

18. Fosbury’s Publisher Solution
Publishers have a large, loyal, and incredibly fast growing mobile audience (<50% of total web audience). The
opportunity monetizing it, mobile represents less than 1% of total newspaper revenue.*
*(Pew 2013)
• Preprint insert ads account for 25% of total revenue*. Fosbury can easily turn preprint inserts advertisements
into mobile coupons and increase AOV. By placing a shortcode or QR code in the print ad – Customers and scan
or text to receive a link that downloads instantly.
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• Subscription revenue is growing and emphasis is placed on gaining“revenue from the reader”.* Entice new
subscribers by creating a VIP club, with specials coupon, offers, or experiences that only subscribers behind the
paywall can receive.

19. When?

20. Live Demo