SlideShare una empresa de Scribd logo
1 de 21
Descargar para leer sin conexión
THE HIDDEN TRAPS IN
DECISION MAKING
Research reveals a number of
traps that affect how we make
business decisions.
Though we can’t get rid of them, we can
become more aware of them, monitoring
our decision making.
Traps of Decision Making
• Anchoring
• Status Quo
• Sunk Cost
• Confirming Evidence
• Framing
• Overconfidence
• Prudence
• Recallability
Anchoring
1
What we see or hear
first feels most important.
Which gives disproportionate
weight to the information
received.
WHAT TO DO ABOUT IT
The Anchoring
Trap
• Take a different
perspective
• Think before asking
• Seek input
• Avoid anchoring others
Status Quo
2
We prefer things to stay the
same even when better
alternatives exist.
WHAT TO DO ABOUT IT
The Status
Quo Trap
• Consider your objectives
• Know you have options
• Don’t exaggerate
switching costs
• Don’t settle
Sunk Cost
3
We make decisions that
justify past choices even
when they no longer seem
valid.
WHAT TO DO ABOUT IT
The Sunk
Cost Trap
• Involve outsiders
• Accept that mistakes
happen
• Allow room for failure
Confirming
Evidence
We seek
information that supports our
existing point of view and
reject anything that doesn’t.
4
• Consider all
evidence
• Find a devil’s advocate
• Avoid people who
don’t agree with you
WHAT TO DO ABOUT IT
The Confirming
Evidence Trap
Framing
5
The way we state the
problem influences what
we decide. We misstate a
problem by defining a choice
as a gain or a loss, even
when it’s really neither one.
WHAT TO DO ABOUT IT
The Framing
Trap
• Always reframe
• Think in neutral
terms
• Challenge other’s
frames
Overconfidence
6
We tend to trust our own
estimates too much.
We put too much trust in the
accuracy of our forecasts.
• Look at the extremes
• Challenge those
extremes
• Question estimates
WHAT TO DO ABOUT IT
The Confirming
Evidence Trap
Prudence
7
We adjust estimates to be
“on the safe side.” We often
use excessive caution when
we try to predict uncertain
events.
WHAT TO DO ABOUT IT
The Prudence
Trap
• Aim for accuracy
• Ask others to do
the same
Recallability
8
We are overly influenced by
our past experiences. Which
prompts us to give undue
weight to recent dramatic
events.
• Examine assumptions
• Check the facts
WHAT TO DO ABOUT IT
The Confirming
Evidence Trap
Awareness Your Best Weapon
The best protection against
all psychological traps is
awareness.
YOU CAN CONTACT US AT
ThankYou
00966 56 100 4748
info@dtechsystems.co
www.dtechsystems.co

Más contenido relacionado

La actualidad más candente

What leaders really do
What leaders really doWhat leaders really do
What leaders really dozahish Malik
 
GE's Two-Decade Transformation: Jack Welch's Leadership
GE's Two-Decade Transformation: Jack Welch's LeadershipGE's Two-Decade Transformation: Jack Welch's Leadership
GE's Two-Decade Transformation: Jack Welch's LeadershipRahul Wane
 
Two Decade Transformation Jack Welch - GE
Two Decade Transformation Jack Welch - GETwo Decade Transformation Jack Welch - GE
Two Decade Transformation Jack Welch - GEHarkamal Singh
 
Strategic Review and Analysis of Egon Zehnder
Strategic Review and Analysis of Egon ZehnderStrategic Review and Analysis of Egon Zehnder
Strategic Review and Analysis of Egon ZehnderMathan Anto Marshine
 
We googled you- HBR Case Study
We googled you- HBR Case StudyWe googled you- HBR Case Study
We googled you- HBR Case StudyGaurav Mehrotra
 
Case Study on Coach K: A matter of the heart
Case Study on Coach K: A matter of the heartCase Study on Coach K: A matter of the heart
Case Study on Coach K: A matter of the heartClaraN1
 
Apex corporation case study
Apex corporation case studyApex corporation case study
Apex corporation case studyUtkarsh Shivam
 
EIS what we learned team2
EIS what we learned team2EIS what we learned team2
EIS what we learned team2teamlamayae
 
Mrs. fields cookies odc section c_group 9
Mrs. fields cookies odc section c_group 9Mrs. fields cookies odc section c_group 9
Mrs. fields cookies odc section c_group 9Karan Jaidka
 
The Core Competence of the Corporation
The Core Competence of the CorporationThe Core Competence of the Corporation
The Core Competence of the CorporationBenny Herlambang
 
Mindtree: A community of communities
Mindtree: A community of communitiesMindtree: A community of communities
Mindtree: A community of communitiesRiya Aseef
 
McKinsey & Company: Managing Knowledge and Learning
McKinsey & Company:  Managing Knowledge and LearningMcKinsey & Company:  Managing Knowledge and Learning
McKinsey & Company: Managing Knowledge and LearningDisha Ghoshal
 
Linear technology case analysis dividend payout policy
Linear technology case analysis dividend payout policyLinear technology case analysis dividend payout policy
Linear technology case analysis dividend payout policyHimanshu Gulia
 
Sport Obermeyer Case Study
Sport Obermeyer Case StudySport Obermeyer Case Study
Sport Obermeyer Case StudyGourav Anvekar
 

La actualidad más candente (20)

Be group 1
Be group 1Be group 1
Be group 1
 
What leaders really do
What leaders really doWhat leaders really do
What leaders really do
 
GE's Two-Decade Transformation: Jack Welch's Leadership
GE's Two-Decade Transformation: Jack Welch's LeadershipGE's Two-Decade Transformation: Jack Welch's Leadership
GE's Two-Decade Transformation: Jack Welch's Leadership
 
Nucor Case Anlaysis
Nucor Case AnlaysisNucor Case Anlaysis
Nucor Case Anlaysis
 
Two Decade Transformation Jack Welch - GE
Two Decade Transformation Jack Welch - GETwo Decade Transformation Jack Welch - GE
Two Decade Transformation Jack Welch - GE
 
Strategic Review and Analysis of Egon Zehnder
Strategic Review and Analysis of Egon ZehnderStrategic Review and Analysis of Egon Zehnder
Strategic Review and Analysis of Egon Zehnder
 
Mind tree:A community of communities
Mind tree:A community of communitiesMind tree:A community of communities
Mind tree:A community of communities
 
We googled you- HBR Case Study
We googled you- HBR Case StudyWe googled you- HBR Case Study
We googled you- HBR Case Study
 
Case Study on Coach K: A matter of the heart
Case Study on Coach K: A matter of the heartCase Study on Coach K: A matter of the heart
Case Study on Coach K: A matter of the heart
 
Apex corporation case study
Apex corporation case studyApex corporation case study
Apex corporation case study
 
EIS what we learned team2
EIS what we learned team2EIS what we learned team2
EIS what we learned team2
 
Zappos case study
Zappos case studyZappos case study
Zappos case study
 
Mrs. fields cookies odc section c_group 9
Mrs. fields cookies odc section c_group 9Mrs. fields cookies odc section c_group 9
Mrs. fields cookies odc section c_group 9
 
The Core Competence of the Corporation
The Core Competence of the CorporationThe Core Competence of the Corporation
The Core Competence of the Corporation
 
Mindtree: A community of communities
Mindtree: A community of communitiesMindtree: A community of communities
Mindtree: A community of communities
 
McKinsey & Company: Managing Knowledge and Learning
McKinsey & Company:  Managing Knowledge and LearningMcKinsey & Company:  Managing Knowledge and Learning
McKinsey & Company: Managing Knowledge and Learning
 
Mintzberg article
Mintzberg articleMintzberg article
Mintzberg article
 
Linear technology case analysis dividend payout policy
Linear technology case analysis dividend payout policyLinear technology case analysis dividend payout policy
Linear technology case analysis dividend payout policy
 
Sport Obermeyer Case Study
Sport Obermeyer Case StudySport Obermeyer Case Study
Sport Obermeyer Case Study
 
Hard Rock
Hard RockHard Rock
Hard Rock
 

Similar a THE HIDDEN TRAPS IN DECISION MAKING

How to avoid decision traps
How to avoid decision traps How to avoid decision traps
How to avoid decision traps Andrew Leone
 
Johns hopkins innovation factory entrepreneur development program #5
Johns hopkins innovation factory entrepreneur development program #5Johns hopkins innovation factory entrepreneur development program #5
Johns hopkins innovation factory entrepreneur development program #5Glenn Alpert
 
Case Study (The Hidden Traps in Decision Making).pptx
Case Study (The Hidden Traps in Decision Making).pptxCase Study (The Hidden Traps in Decision Making).pptx
Case Study (The Hidden Traps in Decision Making).pptxKameshwariPurusothma
 
Investor’s View: Understanding and avoiding biases
Investor’s View: Understanding and avoiding biases Investor’s View: Understanding and avoiding biases
Investor’s View: Understanding and avoiding biases Paul Asel
 
Five dimensions of decision making
Five dimensions of decision makingFive dimensions of decision making
Five dimensions of decision makingParveen Goel
 
20 cognitive biases that affect your decision
20 cognitive biases that affect your decision20 cognitive biases that affect your decision
20 cognitive biases that affect your decisionAlan Haller
 
Decision Making in the Workplace.pdf
Decision Making in the Workplace.pdfDecision Making in the Workplace.pdf
Decision Making in the Workplace.pdfssuser347523
 
OB-6 Perception and decision making.pdf
OB-6 Perception and decision making.pdfOB-6 Perception and decision making.pdf
OB-6 Perception and decision making.pdfSindhuDawani1
 
How to improve your capacity for critical thinking
How to improve your capacity for critical thinkingHow to improve your capacity for critical thinking
How to improve your capacity for critical thinkingLoanstreet
 
Shiny New Toys (and why humans like them so much)
Shiny New Toys (and why humans like them so much)Shiny New Toys (and why humans like them so much)
Shiny New Toys (and why humans like them so much)Craig Thomler
 
Claire Eason Bassett agile decision making - tts17
Claire Eason Bassett agile decision making - tts17Claire Eason Bassett agile decision making - tts17
Claire Eason Bassett agile decision making - tts17Agile PR
 
American Hospital Assn. PR Execs
American Hospital Assn.  PR ExecsAmerican Hospital Assn.  PR Execs
American Hospital Assn. PR Execsmjsumption
 
Note105202274026AM.pdf
Note105202274026AM.pdfNote105202274026AM.pdf
Note105202274026AM.pdfAleena Beigx
 
Get to Oz by Making Better Strategic Decisions v5
Get to Oz by Making Better Strategic Decisions v5Get to Oz by Making Better Strategic Decisions v5
Get to Oz by Making Better Strategic Decisions v5leepublish
 
Decision Making & Problem Solving _ Materi Training "LEADERSHIP for Manager &...
Decision Making & Problem Solving _ Materi Training "LEADERSHIP for Manager &...Decision Making & Problem Solving _ Materi Training "LEADERSHIP for Manager &...
Decision Making & Problem Solving _ Materi Training "LEADERSHIP for Manager &...Kanaidi ken
 

Similar a THE HIDDEN TRAPS IN DECISION MAKING (20)

How to avoid decision traps
How to avoid decision traps How to avoid decision traps
How to avoid decision traps
 
Johns hopkins innovation factory entrepreneur development program #5
Johns hopkins innovation factory entrepreneur development program #5Johns hopkins innovation factory entrepreneur development program #5
Johns hopkins innovation factory entrepreneur development program #5
 
Case Study (The Hidden Traps in Decision Making).pptx
Case Study (The Hidden Traps in Decision Making).pptxCase Study (The Hidden Traps in Decision Making).pptx
Case Study (The Hidden Traps in Decision Making).pptx
 
Investor’s View: Understanding and avoiding biases
Investor’s View: Understanding and avoiding biases Investor’s View: Understanding and avoiding biases
Investor’s View: Understanding and avoiding biases
 
Five dimensions of decision making
Five dimensions of decision makingFive dimensions of decision making
Five dimensions of decision making
 
20 cognitive biases that affect your decision
20 cognitive biases that affect your decision20 cognitive biases that affect your decision
20 cognitive biases that affect your decision
 
Decision Making in the Workplace.pdf
Decision Making in the Workplace.pdfDecision Making in the Workplace.pdf
Decision Making in the Workplace.pdf
 
OB-6 Perception and decision making.pdf
OB-6 Perception and decision making.pdfOB-6 Perception and decision making.pdf
OB-6 Perception and decision making.pdf
 
Decision making process
Decision making processDecision making process
Decision making process
 
How to improve your capacity for critical thinking
How to improve your capacity for critical thinkingHow to improve your capacity for critical thinking
How to improve your capacity for critical thinking
 
Shiny New Toys (and why humans like them so much)
Shiny New Toys (and why humans like them so much)Shiny New Toys (and why humans like them so much)
Shiny New Toys (and why humans like them so much)
 
Claire Eason Bassett agile decision making - tts17
Claire Eason Bassett agile decision making - tts17Claire Eason Bassett agile decision making - tts17
Claire Eason Bassett agile decision making - tts17
 
American Hospital Assn. PR Execs
American Hospital Assn.  PR ExecsAmerican Hospital Assn.  PR Execs
American Hospital Assn. PR Execs
 
Note105202274026AM.pdf
Note105202274026AM.pdfNote105202274026AM.pdf
Note105202274026AM.pdf
 
Ladder Session1
Ladder Session1Ladder Session1
Ladder Session1
 
FOM_Assgn1 .pptx
FOM_Assgn1 .pptxFOM_Assgn1 .pptx
FOM_Assgn1 .pptx
 
Chapter4
Chapter4Chapter4
Chapter4
 
Get to Oz by Making Better Strategic Decisions v5
Get to Oz by Making Better Strategic Decisions v5Get to Oz by Making Better Strategic Decisions v5
Get to Oz by Making Better Strategic Decisions v5
 
Shank, theresa sales
Shank, theresa   salesShank, theresa   sales
Shank, theresa sales
 
Decision Making & Problem Solving _ Materi Training "LEADERSHIP for Manager &...
Decision Making & Problem Solving _ Materi Training "LEADERSHIP for Manager &...Decision Making & Problem Solving _ Materi Training "LEADERSHIP for Manager &...
Decision Making & Problem Solving _ Materi Training "LEADERSHIP for Manager &...
 

Más de Dtech Systems Co.

The discipline of business experimentation
The discipline of business experimentationThe discipline of business experimentation
The discipline of business experimentationDtech Systems Co.
 
Blue Ocean Strategy - Dtech Systems
Blue Ocean Strategy - Dtech Systems Blue Ocean Strategy - Dtech Systems
Blue Ocean Strategy - Dtech Systems Dtech Systems Co.
 
The Lean Startup | Methodology - Dtech Systems
The Lean Startup | Methodology - Dtech SystemsThe Lean Startup | Methodology - Dtech Systems
The Lean Startup | Methodology - Dtech SystemsDtech Systems Co.
 
How to be a Better Leader with a Richer Life
How to be a Better Leader with a Richer LifeHow to be a Better Leader with a Richer Life
How to be a Better Leader with a Richer LifeDtech Systems Co.
 
Benefits of Lean Start-up Methodology
Benefits of Lean Start-up MethodologyBenefits of Lean Start-up Methodology
Benefits of Lean Start-up MethodologyDtech Systems Co.
 
Social Media Marketing Services - Dtech Systems
Social Media Marketing Services - Dtech SystemsSocial Media Marketing Services - Dtech Systems
Social Media Marketing Services - Dtech SystemsDtech Systems Co.
 
Growth Hacking Fundamentals – Dtech Systems
Growth Hacking Fundamentals – Dtech SystemsGrowth Hacking Fundamentals – Dtech Systems
Growth Hacking Fundamentals – Dtech SystemsDtech Systems Co.
 
Digital Marketing Services - Dtech Systems
Digital Marketing Services - Dtech SystemsDigital Marketing Services - Dtech Systems
Digital Marketing Services - Dtech SystemsDtech Systems Co.
 

Más de Dtech Systems Co. (10)

The discipline of business experimentation
The discipline of business experimentationThe discipline of business experimentation
The discipline of business experimentation
 
Blue Ocean Strategy - Dtech Systems
Blue Ocean Strategy - Dtech Systems Blue Ocean Strategy - Dtech Systems
Blue Ocean Strategy - Dtech Systems
 
The Lean Startup | Methodology - Dtech Systems
The Lean Startup | Methodology - Dtech SystemsThe Lean Startup | Methodology - Dtech Systems
The Lean Startup | Methodology - Dtech Systems
 
Marketing-Mayopia
Marketing-MayopiaMarketing-Mayopia
Marketing-Mayopia
 
Machine Learning & AI
Machine Learning & AIMachine Learning & AI
Machine Learning & AI
 
How to be a Better Leader with a Richer Life
How to be a Better Leader with a Richer LifeHow to be a Better Leader with a Richer Life
How to be a Better Leader with a Richer Life
 
Benefits of Lean Start-up Methodology
Benefits of Lean Start-up MethodologyBenefits of Lean Start-up Methodology
Benefits of Lean Start-up Methodology
 
Social Media Marketing Services - Dtech Systems
Social Media Marketing Services - Dtech SystemsSocial Media Marketing Services - Dtech Systems
Social Media Marketing Services - Dtech Systems
 
Growth Hacking Fundamentals – Dtech Systems
Growth Hacking Fundamentals – Dtech SystemsGrowth Hacking Fundamentals – Dtech Systems
Growth Hacking Fundamentals – Dtech Systems
 
Digital Marketing Services - Dtech Systems
Digital Marketing Services - Dtech SystemsDigital Marketing Services - Dtech Systems
Digital Marketing Services - Dtech Systems
 

Último

Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfchloefrazer622
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajanpragatimahajan3
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...Sapna Thakur
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfchloefrazer622
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
9548086042 for call girls in Indira Nagar with room service
9548086042  for call girls in Indira Nagar  with room service9548086042  for call girls in Indira Nagar  with room service
9548086042 for call girls in Indira Nagar with room servicediscovermytutordmt
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Disha Kariya
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...fonyou31
 

Último (20)

Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdf
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajan
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
9548086042 for call girls in Indira Nagar with room service
9548086042  for call girls in Indira Nagar  with room service9548086042  for call girls in Indira Nagar  with room service
9548086042 for call girls in Indira Nagar with room service
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 

THE HIDDEN TRAPS IN DECISION MAKING

  • 1. THE HIDDEN TRAPS IN DECISION MAKING
  • 2. Research reveals a number of traps that affect how we make business decisions. Though we can’t get rid of them, we can become more aware of them, monitoring our decision making.
  • 3. Traps of Decision Making • Anchoring • Status Quo • Sunk Cost • Confirming Evidence • Framing • Overconfidence • Prudence • Recallability
  • 4. Anchoring 1 What we see or hear first feels most important. Which gives disproportionate weight to the information received.
  • 5. WHAT TO DO ABOUT IT The Anchoring Trap • Take a different perspective • Think before asking • Seek input • Avoid anchoring others
  • 6. Status Quo 2 We prefer things to stay the same even when better alternatives exist.
  • 7. WHAT TO DO ABOUT IT The Status Quo Trap • Consider your objectives • Know you have options • Don’t exaggerate switching costs • Don’t settle
  • 8. Sunk Cost 3 We make decisions that justify past choices even when they no longer seem valid.
  • 9. WHAT TO DO ABOUT IT The Sunk Cost Trap • Involve outsiders • Accept that mistakes happen • Allow room for failure
  • 10. Confirming Evidence We seek information that supports our existing point of view and reject anything that doesn’t. 4
  • 11. • Consider all evidence • Find a devil’s advocate • Avoid people who don’t agree with you WHAT TO DO ABOUT IT The Confirming Evidence Trap
  • 12. Framing 5 The way we state the problem influences what we decide. We misstate a problem by defining a choice as a gain or a loss, even when it’s really neither one.
  • 13. WHAT TO DO ABOUT IT The Framing Trap • Always reframe • Think in neutral terms • Challenge other’s frames
  • 14. Overconfidence 6 We tend to trust our own estimates too much. We put too much trust in the accuracy of our forecasts.
  • 15. • Look at the extremes • Challenge those extremes • Question estimates WHAT TO DO ABOUT IT The Confirming Evidence Trap
  • 16. Prudence 7 We adjust estimates to be “on the safe side.” We often use excessive caution when we try to predict uncertain events.
  • 17. WHAT TO DO ABOUT IT The Prudence Trap • Aim for accuracy • Ask others to do the same
  • 18. Recallability 8 We are overly influenced by our past experiences. Which prompts us to give undue weight to recent dramatic events.
  • 19. • Examine assumptions • Check the facts WHAT TO DO ABOUT IT The Confirming Evidence Trap
  • 20. Awareness Your Best Weapon The best protection against all psychological traps is awareness.
  • 21. YOU CAN CONTACT US AT ThankYou 00966 56 100 4748 info@dtechsystems.co www.dtechsystems.co