Using Instagram and other photo type stuff in social media.

1. Turn your camera on
Using Instagram, pictures and other
apps in Social Media
Brockport SMUG
October 4, 2012

2. This photography thing is pretty cool
huh?
•Kodak may be going down the tubes but Americans are taking more pictures
than ever!
•According to Nat’l Geographic: 80 billion photos in 2011, 105 billion by 2015
•JD Power says 2.5 billion camera
phones in use in 2009
•Holy. Crap.

3. So why do so many websites look like
this?

4. USE PICTURES
•So much content out there, you have no excuse
•You can use Creative Commons
•You can take great pictures yourself
•You can get your audience to help
•And you can develop a conversation around those images,
leading to more engaged users.

5. Instagram!
•It’s an app.
•It’s social
•It has cool tools
•It’s famous. Facebook bought it
•Growing like mad. 900K to 7.3
M daily users in 6 months,
according to Comscore.

6. Lots of Brands are Using it
GE
MTV
Starbucks
CNN
Audi
ESPN
Billboard

7. Colleges too
•UW-Green Bay uses it to drive traffic to
other networks and pages
•Florida Uses It to Ask Questions
•TCU uses it to drive participation during
events
•Read more at US News

8. Other ideas for using Instagram
•Post a fun Picture. Ask your audience to remix and share it
•Ask for submissions around an event. Let them know
you’ll use it.
•Contests
•Photobooks

9. It’s not the only game in town
Flickr Lives. Being revitalized. Still very popular, lots of sharing and embedding
options
Search any app store and you’ll see dozens of apps.
Maybe some you already use in your personal life
ShutterflySnapfish

10. Ways to capitalize on your photos
From Social Media Examiner:
•Create a hook around your photos
•Build a story around your photos
•Optimize your photos for search (name them with real words)
•Make them shareable

11. Questions Comments Complaints?
Dtyler@brockport.edu , @dtyler321, x2306