TagItSmart! is a Smart Tags driven service platform for enabling ecosystems of connected objects. TagItSmart sets out to redefine the way we think of everyday mass-market objects not normally considered as part of an IoT ecosystem. These new smarter objects will dynamically change their status in response to a variety of factors and be seamlessly tracked during their life cycle. This will change the way users-to-things interactions are viewed. Combining the power of functional inks with the pervasiveness of digital (e.g. QR-codes) and electronic (e.g. NFC tags) markers, objects will embed cheap sensing capabilities thus being able to capture new contextual information. Beside this, the ubiquitous presence of smartphones with their cameras and NFC readers will create the perfect bridge between everyday users and their objects. This will create a completely new flow of crowdsourced information, which extracted from the objects and enriched with user data, can be exploited by new services.

1. SMART TAGS DRIVEN SERVICE
PLATFORM FOR ENABLING ECOSYSTEMS
OF CONNECTED OBJECTS
H2020 research and
innovation framework
programme
Dr Nenad Gligoric
DunavNet
@TagItSmart

2. Do you
know their
story?
2

3. 3

4. Let them
speak…
4

5. + functional ink =
+ Heat, Light, Humidity =
+ printed NFC =
Unique ID
Smart tags – it’s how they speak!

6. TagItSmart video
6
https://www.youtube.com/watch?v=oLV13iKRswU

7. Connected mass market products
with unique identity that can
report on their environment
Overall objective

8. IoT for mass-market domain
Cloud
Crowd sourced readers
Optical tags
Functional ink and printed NFC
Overall vision

9. FULL CONTROL OF COLD SUPPLY CHAIN
9
• Item-level tracking
• Product condition monitor
• Consumer
engagement• SKU level dynamic pricing
• Life-cycle management
• Behavior analysis

10. Brand protection
10
On an Aspirin box aTagItSmart! „Proof me if you can!“ QRcodeisembedded to
thepackage.
By reading theQRcodeusing acommon QRcodereading softwareyou get
information on theproduct and alink to either downloading asecondary software/
plugin or cloud accessfor theadvanced readout: the“Proof meif you can!”
originality proof. In theaboveQRcodeyou just read “0”.
1st Readout
Proof me if
you can!
“0”
Thenew information received from the 2nd reading interconnectsto manufacturer
data(such asdate, place of production, batch number…) that furthermore decides
if thedataareapproved and match to existing products.
If thereisa„match“in data, the„Proof me if you can!“app / plugin / cloud access
revealsoriginalityof theproduct – it iswhat it is.
OriginalityProof!
Proof me if you can!
“01”
Yes, I am an
original
ASPIRIN®!
Get well soon!

11. Home services
Retailer as a service provider or a trusted
third-party.
This DYI use case specifically
• Facilitate the “inhabitant’s life” at home
11

12. Open calls
• budget 1,200,000.00EUR2 open calls
• Extending TagItSmart
platform, trialing services
Open call
#1: Q1 2017
• Piloting services utilizing
TagItSmart! functionality
Open call
#2: Q1 2018

13. •Large
industry
SME
End
users
Research
We are…
Web: www.tagitsmart.eu Email: info@tagitsmart.eu

14. Get (and stay) in touch!
•Web: www.tagitsmart.eu
•Web: www.iot-epi.eu
Twitter: @TagItSmart
Twitter: @IoT_EPI, #IoTEPI
14
H2020 research and
innovation framework
programme
2 open calls
Budget
1,200,000.00EUR
Open call #1: Q1
2017 TODAY 