2. Instagram…
is a photo and video-sharing social network
enables users to take pictures and videos and
apply filters
allows posts to be shared on other social
networking sites such as Facebook, Flickr and
Twitter
4. Have Balance
Post regularly with an equal number of
business posts and fun posts
Implement an image posting plan to prevent
saturating your feed
5. LIKE and comment on posts
Follow users on Instagram
Connect your Facebook and Instagram
accounts
Engage People
6. Utilize trending hashtags (#) to increase
reach and market your brand
Hint: Use popular hashtags, such as #TBT
(Throwback Thursday) and #TT
(Transformation Tuesday), to draw attention to
your profile
Gain Followers
7. Embed your Instagram videos onto your
website
Connect with the companies you want to
connect with offline
Host photo and video contests
Gain Followers
8. Final Tidbits
Include your company’s information in the bio
section
Add your brand’s hashtag to posts
Use Iconosquare (formerly Statigram) to find
similar brands to connect with
9. To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for nearly 25 years. From the beginning,
McKinney has passionately and skillfully practiced public relations with a
conscience for local, national and international organizations.