These six tips will help you optimize Reddit for your business.

1. Trade Tips:
Reddit for Business
Helpful hints for public relations
and marketing professionals

2.  Reddit is a source of news on the web,
provided and voted on by users
 Content that people like the most gets
voted UP with the goal of reaching the
front page
 The front page is constantly changing
and providing new and interesting
content

3. Use the following six tips to
optimize Reddit for your business

4. 1. Garner information
 Investigate what is currently happening
in the Reddit world
 Use information to create blog posts

5. 2. Increase company visibility
Interact with your followers via
comments and user submissions
to increase UP votes
Hint: Enough UP votes will get your
link/discussion on the front page

6. Display company news and
a calendar of events to keep
subscribers in the loop
3. Provide company information

7. 4. Master site navigation
 HOT shows each of your sub-Reddit
subscriptions
 WHAT’S NEW shows most recently
submitted items on your sub-Reddits

8. 4. Master site navigation (cont.)
 CONTROVERSIAL displays topics
known to spark discussion
 TOP displays most UPvoted items
from your sub-Reddit subscriptions
 SAVED shows items you want to
revisit

9. 5. Prepare for link submission
 Research and decide what community
you want to target BEFORE posting
 Tailor your message to that community

10. 6. Create your sub-Reddit
 Make your sub-Reddit easy to
navigate and visually appealing
Hint: Create a sub-Reddit to connect
with like individuals and organizations

11. To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for nearly 25 years. From the beginning,
McKinney has passionately and skillfully practiced public relations with a
conscience for local, national and international organizations.