Bluetooth LE beacons will do more than transform retail. They'll change the way we think about designing experiences and how we provide value to our customers and communities.
This overview of beacons was first presented at the Dsrupted Conference September 17, 2014.
http://www.dsrupted.com/about/agenda/
2. Hype
Vocabulary
Future Form
Beacons aren’t such a big deal. What they represent IS.
Common myths. iBeacon/BLE. Layers of interaction.
The end of the app. Digital signage. Wearables. Hybrids.
8. In what will be the largest implementation of iBeacon™ technology at
retail stores to date with more than 4,000 devices, shopBeacons, an
enhanced mobile location-based technology built upon Apple’s iBeacon
Bluetooth Low Energy (BLE) protocol, will be placed within various
departments at Macy’s locations, allowing for users of the shopkick app
to get more personalized department-level deals, discounts,
recommendations and rewards.
25. Key Word #2
Passive
!
The user doesn’t need to do anything.
Unlike QR codes or NFC, beacons work
without any action needed by the
consumer.
26. iBeacon
When you approach the car, your app wakes up,
even if it’s closed. You can send a push message to
the user to alert them that you have something
relevant to say based on precisely where they’re
located.
28. Key Word #3
Proximity
There’s a profound difference between
proximity and location. Location is
where you are on a map, proximity is
what you’re close to - whether a
person, place or thing.
29. Bonus Key Word Results
19x Increase in Engagement
with Products
16.5 Increase in App Usage
In-Store
6.4 Increase In Likelihood
Customer Will Keep Your App