2. Questionnaire questioning the audience
I created a questionnaire using Google Forms and got others to fill it
out and gather the target audience for this project. I planned several
questions that will help me identify the target audience that I need to
pursue towards.
3. On this graph, it shows how often a person
exercises. The small majority of 36.4% said
that they exercise 2-4 times a week whilst
the other small majority of 27.3% said
they exercise every day. The minority of
this graph which is once a fortnight and
once a month (18.2%) and this shows that
this group of people will need to exercise
more to keep a healthy lifestyle. This has
helped me because it tells me that most of
my target audience exercise good and I do
not need to put it into my advert.
This is the most important part of the form
as it shows that the majority of the people
taking this questionnaire; drink sugary drinks
regularly. This shows that they will need to
drink more healthier drinks (e.g. apple juice,
smoothies etc.). This has helped me because
it has made me notice that I need to say
about less sugary drinks in my TV Advert.
This will help me with my focus group
because I will need to add additional
questions about being healthier.
4. On this graph, it shows that the majority (63.6%) of
the people who have filled in this questionnaire
consider themselves having a healthy lifestyle.
However, a small minority of 36.4% do not consider
having a healthy lifestyle. This has helped me a lot
because only a small majority have said that they have
a healthy lifestyle and I will need to say a bit about
having a healthy lifestyle as there is a big percentage
of people not having a healthy lifestyle.
On this graph, the major majority (81.8%) of people in
this questionnaire have identified that they do not
smoke and this helps me massively as it shows I do not
need to create a TV advert on smoking as the majority
of my target audience (16-20) do not smoke.