A simplified understanding of how Traditional and Digital PR can work together. This presentation touches on: - What Digital PR is - How it works - How it can benefit your brand

1. Digital PR July 10, 2019 1July 10, 2019
Digital PR
What is it and how do we leverage it?

2. Digital PR July 15, 2019 2July 15, 2019
What is Digital PR?

3. Digital PR July 24, 2019July 24, 2019 3
Digital PR is all about
combining traditional PR
with content marketing, social media and search
Search
Content Marketing Social Media
Traditional PR

4. July 24, 2019Digital PR
PR has changed
massively.It isn't just about media relations and churning out press releases like it used
to be.

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Digital PR and traditional PR share
one goal in common:
To help improve a client’s reputation and increase their visibility

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We still prize earned media stories and work to create
branded content. But the most
frequent targets are
digital media
outletswith high domain authority

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How?

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Repurpose content you already have
Create Dialogue

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Do it with content you’ve already created
Re-purposing

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Goodbye Silo’s.
Hello Cross-Promotion

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Today's PR doesn't allow for silos
SEO and Content
A. Take content further
through SEO
B.
SEO is a a marketing
function that should cross
into all PR activity
C.
SEO is having an impact by
virtue of what you are
publishing online
Integrate Search Keywords into writing

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How Digital PR can benefit
your brand

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Digital
PR benefits
Boost website
traffic
Improve
search engine
optimization
Establish you
as an
authority
Generate
leads and
sales
Improve your
brand image

14. July 24, 2019Digital PR
The difference
between Marketing
and Digital PR
July 24, 2019Digital PR

15. July 24, 2019Digital PR
There isn’t a
clear difference
Unfortunately,

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Basically, Digital PR is to promote
something newsworthy in order to
increase brand awareness
through online
channels.

17. Digital PR July 2, 2019
Matter
Make your brand
And then…

18. Digital PR July 24, 2019
Be
curious
Learn, learn, learn. It's never been more
important to ALWAYS continue learning.
Fresh skills are critical to success as a
marketing or public relations professional

19. Digital PR July 24, 2019
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