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The Future Of Workforce Communications

It’s no secret that technology has changed the way we communicate in our everyday lives. Now, that evolution is directly shaping workforce communication.

While marketing teams have been benefiting from the advances of new technology for years, communications technology has been stuck at intranets and email. But not any longer.

In this virtual fireside chat, Michael Brito, Head of US Digital, LEWIS Global Communications, will be joining Robyn Hannah, Senior Director, Global Communications at Dynamic Signal, to discuss the future of workforce communication and how CommsTech is finally catching up. Michael is a digital strategist, author, TEDx speaker, adjunct professor with over 15 years experience helping organizations solve marketing and communications challenges.

If companies want to keep their employees engaged, understanding how workforce communication and productivity go hand-in-hand is critical. Organizations must set up scalable infrastructure so that employees are informed and empowered to be more productive and amplify the brand message. However, this becomes more difficult as more and more companies are moving to a remote and distributed workforce. Coordinating among multiple roles, languages, and locations is increasingly important.

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The Future Of Workforce Communications

  1. 1. #DySiWebinar @robynhannah@britopian What Does The Future Of Workforce Communication Look Like?
  2. 2. #DySiWebinar @robynhannah@britopian The Problem Facing Today’s Global Enterprises Technology has changed the way we communicate, internally and externally Smart phones have changed everything, including employee expectations around how companies communicate with them. We have to connect with employees in a way that mirrors how we all interact in our everyday lives. (And employees will do the same when they engage with customers!) MOBILE SOCIAL VIDEO
  3. 3. #DySiWebinar @robynhannah@britopian Why Companies Must Evolve Companies that transform the way they communicate will have more connected, informed, and productive employees. Those that fail to adapt to a modern method of communications face a disconnected , dissatisfied workforce with negative implications for your company and your customers.
  4. 4. #DySiWebinar @robynhannah@britopian What’s Causing These Rapid Communication Changes?
  5. 5. #DySiWebinar @robynhannah@britopian Mobile workers will account for nearly 75% of the US workforce by 2020. Source: International Data Corporation Everyone is mobile-first and always on.
  6. 6. #DySiWebinar @robynhannah@britopian 30% of employees ignore their employer’s emails. Source: Apprise
  7. 7. #DySiWebinar @robynhannah@britopian 55% of employees said that a mobile application would help them be more informed and engaged with their company. Source: Mindshare Employees expect companies to communicate on their terms.
  8. 8. #DySiWebinar @robynhannah@britopian On average, nearly 60% of individuals in formal employee advocacy programs spend at least five hours per week using social media for business purposes. Source: Hinge Research Social media plays a major role in how employees engage with their community.
  9. 9. #DySiWebinar @robynhannah@britopian Adults from the ages of 35 to 49 were found to spend an average of nearly 7 hours per week on social media. Source: New York Times
  10. 10. #DySiWebinar @robynhannah@britopian Why Is It Important To Adapt As Employee Expectations Shift?
  11. 11. #DySiWebinar @robynhannah@britopian 74% of employees feel that they’re missing out on company information and news. Source: Gallup Today’s employee feels uninformed and they don’t appreciate it.
  12. 12. #DySiWebinar @robynhannah@britopian 55% of employees said that a mobile application would help them be more informed and engaged with their company. Source: Towers Watson
  13. 13. #DySiWebinar @robynhannah@britopian Why Does Your Communication Strategy Need To Evolve Now?
  14. 14. #DySiWebinar @robynhannah@britopian Companies that have more engaged employees have 5X higher shareholder returns over five years. Source: Kenexa
  15. 15. #DySiWebinar @robynhannah@britopian Employees spend nearly 10 hours per week searching for and gathering information. Source: McKinsey
  16. 16. #DySiWebinar @robynhannah@britopian Increasing employee engagement investments by 10% can increase profits by $2,400 per employee, per year. Source: Workplace Research Foundation
  17. 17. #DySiWebinar @robynhannah@britopian How Do You Balance Technology Advancements With Authenticity?
  18. 18. #DySiWebinar @robynhannah@britopian o The more we automate our lives, the more important it is for us to communicate authentically with our peers. o Technology solves this problem for companies looking to to scale the idea of more authentic communication. o Companies that transform the way they share and communicate will have more connected and informed employees. The Technology/Authenticity Dichotomy
  19. 19. #DySiWebinar @robynhannah@britopian Sources: McKinsey, Cvent Productivity improves by 20-25% in organizations with connected employees. Customer retention rates are 18% higher on average when employees are highly engaged
  20. 20. #DySiWebinar @robynhannah@britopian What Are Some Things Companies Need To Do Today?
  21. 21. #DySiWebinar @robynhannah@britopian o Education is key: there needs to be consensus across multiple stakeholders and especially amongst executives. o Ensure that important stakeholders across key departments (e.g. HR, Comms, IT) are active and involved in the conversation. o Every department needs to collaborate to create a personalized, unique, and engaging employee experience. How to leverage the next frontier in communication technology.
  22. 22. #DySiWebinar @robynhannah@britopian What Companies Have Already Evolved?
  23. 23. #DySiWebinar @robynhannah@britopian o Onboarded over 2,500 dealership employees o Mobile-first approach that streamlines company communication o Enables custom delivery of relevant news to different dealerships o Ability to track delivery, open and engagement rates o GMs can send video content to each employee within their dealership Global Automobile Company Engages Thousands of Employees with Improved Communications
  24. 24. #DySiWebinar @robynhannah@britopian o Employees with no corporate email address can now gain access to important information o On site staff can capture moments at work and share them across the company o Employee engagement increased on internally shared content o 100% of their content within the app is viewed, liked, or commented on Premiere Full-service Restaurant Company Brings Culture To Life Through the Eyes of Employees
  25. 25. #DySiWebinar @robynhannah@britopian o Centralized platform that all employees can access o Top-down approach to comms from department leads and executives o A mobile-first solution that reaches employees anytime, anywhere o Utilizing video based messages to increase engagement and consumption amongst employees o Unique access/dashboard for each business Leading Financial Services Firm Reaches Global Workforce with Mobile-First Approach to Communications
  26. 26. #DySiWebinar @robynhannah@britopian Dynamic Signal Works With The World’s Leading Companies
  27. 27. #DySiWebinar @robynhannah@britopian Learn more at Explore other webinars on demand, ebooks and videos THANKS!