This is an article that discusses the uses and effectiveness of infographics in content marketing. The article goes into detail about how infographics are different and potentially more powerful than articles in marketing as well as, some of the other alternatives to infographics.

1. Hi Joe Karl here with a dynamite marketing
online With another update. Today I am going to
be talking about infographics.
The buzz on the street is all about infographics
and how their presence is turning content
marketing upside down.

2. The reality is that while infographics are popular they
are like everything else in content marketing,but with a
twist.
One of the problems with content marketing is that
readers are catching on to all of the tricks and so, the
tricks are becoming less effective.

3. Part of the problem with the way content
marketing is being written is how it is being
displayed.
The fact that readers have already seen and
read most content is exactly the reason why
infographics are suddenly so popular today.

4. What are infographs
Infographs are graphics that contain information. They
are presented much the same way a picture is viewed.
They are design based snippets of complex information
that visualize content while making the point crystal
clear. Jess3 is a leader in creating infographs.

5. What Do Infographics Do ?
In content marketing, the article has always been the method by
which the points of the author are conveyed to the reader. With
infographs, the points are also made with the graphic.
Sometimes, articles are hard to understand, and writers will use
infographs to tie the ideas of the content together.
Infographs also contain stand-alone content. A few years back top
chefs began this food crazy where meals where deconstructed.
That is basically what infographs do. They deconstruct what would
normally be an article and they break it apart into many different
pieces.

6. Infographics can easily become the tools of their own
marketing campaign.
If you consider that infographs are small, fast, and they
fit perfectly into articles or they can stand by themselves
and still get the job done.
Their entire purpose is to share a snippet of information
that is seen and not read. The idea is to make data
visual, and in doing so, the work of marketing becomes
graphic in nature.

7. Are Infographs Effective?
Interestingly enough, infographs are not very effective with
consumers. They work really well with educated audiences
because those readers typical scan articles for facts.
Consumers, on the other hand, are looking for another type of
visual stimulus. To make this even more confusing consider how
marketing is divided on the Internet.
Marketing is divided between B2B and B2C on the Internet.
Marketing is also divided between consumer and consumer,
nonconsumer and promoters.

8. By this, I mean that some of our marketing
effort goes, into trying to grab consumers,
to share our information and in doing so,
they become our loyal promoters building
our brand.

9. If we talk about the top social media sites than it
becomes a bit easier to see how effective
infographs can be to marketing campaign or blog
post.

10. In the B2B world a marketing campaign can be broken down into
parts and instead of spending a ton of money on content
producing a article, that same money could be spent on a ton of
infographs that have the potential to reach farther than an article
would normally reach.
Why?
Because they do not need to explain their point, they are the
point. If a company like Nike were going to market shoes to a
specific business, would they send an article or would they send
the shoes?

11. Which has a greater impact on those people who make
decisions? The article is two dimensional where as the shoe is real
life.
That is the difference and the power that is contained within
infographs.
They take the two dimensional, and they bring it to life they bring
your content alive. There is more to the potential power of
infographs. Because they are not specifically article base, they are
not reliant upon Google and other search engines.

12. They can be shared through social media so they are not
dependent upon keywords and tags.
They are dependent upon design quality and content.
If you are still having doubts about infographics ask
yourself how many infographs you saw go by on
Facebook this week.

13. This is Joe karl Thanks for listening if you’re not on my newsletter
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