Survey B2B Presentation_eng

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E-Business Consulting
Digital Marketing Agency since 2003

ABOUT E-BC
www.e-businessconsulting.it 2
E-Business Consulting is a leading company in the digital
communication and internet advertising since 2003.
We recommend the most appropriate marketing tools to
promote our customers’ products and services in Italy and
abroad by taking advantage of digital opportunities.
Mission Skills
Our mission leads us to different operating methods
based on our customers‘ needs, becoming active partners
for companies that want to increase their competitiveness
and their business volume with digital technologies.

DIGITAL EVOLUTION
Word Wide Web Google The first iPhone
was launched
Amazon,
PlayStation and
Yahoo
Facebook, YouTube
and Twitter
E-Business Consulting
1990
1994
1998 2007
2004-2006
2003
2001-2002
Wikipedia and
LinkedIn
2009-2010
Whatsapp and
Instagram
Artificial
intelligence and
augmented
reality
2016-2018

ACTIVITIES AREA
Marketing
Advertising
CRM
Sales

Covid and B2B: changes at work

SURVEY B2B
The survey done by E-Business Consulting on our
database has managed two questionnaires: B2C and B2B,
between June and July, aiming to investigate how Covid-19
has influenced people’s working and buying habits.
What are the results obtained from the survey B2B?
Following with the next slide!

1. QUESTION
1. According to the medical emergency, which ways of working have you been following?
0%
10%
20%
30%
40%
50%
60%
70%
Lavoro per meno ore a
settimana
Sono in cassa integrazione Smart Working Sono rientrato a pieno regime
nella sede di lavoro
Smart Working?
Working less hours Under redundancy fund Smart Working Back to work in the office

2. QUESTION
29,41%
17,65%
23,53%
29,41%
Percentage
0-10 51-100 201-500 > 500
The majority of people, who has worked in Smart Working, is part of a company with
0 to 10 workers compared to companies with 500 employees
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
Field
2. Who had worked in Smart Working?

3. QUESTION
3. Do you think your company was technologically
ready to implement Smart Working?
82%
18%
Was your company ready?
Sì No
80% of companies was ready to work in Smark Working
Yes

4. QUESTION
0%
5%
10%
15%
20%
25%
30%
0-10 51-100 201-500 > 500
Dimensions
The majority of companies, which were ready to work in Smart Working,
are the ones that have more than 200 employees
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Field
2. Who was ready to work in Smart Working?

5. QUESTION
5. Have been used platforms that help employees to work
from home?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Sì No
Have you used platforms to work in Smart Working?
Yes

6. QUESTION
6. Which applications have you been using to chat with your team during Smart Working?
19%
3%
26%
13%
13%
7%
19%
Platforms
Skype Hangouts Zoom Ms teams Google Meets Nessuna delle precedenti Altro
The majority of platforms used are free
None of the previous Others

7. QUESTION
7. Do you think you have been working efficiently in Smart Working?
0% 10% 20% 30% 40% 50% 60% 70% 80%
Più efficiente
Meno efficiente
How have you worked?
Less efficiently
More efficiently

8. QUESTION
8. Google gave $1.000 to employees to improve their working space at home.
How would you like it if your company did the same?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Più efficiente Meno efficiente
Would you renovate your office at home?
Less efficientlyMore efficiently

9. QUESTION
9. What kind of communication does your company want to implement or is implementing?
35%
24%
5%
14%
22%
What kind of corporate communication?
Digital Social Responsability Influencer marketing eCommerce Strategy NessunaNone

10. QUESTION
10. Does your company have an eCommerce?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Sì NoYes

11. QUESTION
67%
33%
Quantity
51-100 > 500
The majority of companies, which owns an eCommerce, are the ones with 51-100 employees
11. Who owns an eCommerce?

12. QUESTION
37,93%
10,34%
10,34%
13,79%
27,59%
Percentage
0-10 11-50 51-100 201-500 > 500
The majority of companies, which do not have an active eCommerce, have 0-10 employees
0%
10%
20%
30%
40%
50%
60%
Vertical
12. Who does not have an eCommerce?

13. QUESTION
13. Is your company going to open an eCommerce?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Sì No
Will it activate an eCommerce?
Yes

CONCLUSIONS
✓ 65% of respondents has been working in Smart Working,
✓ The majority of people, who has worked in Smart Working, is part of an ITC/Communication company,
✓ 82% of companies were prepared to work in Smart Working. 26% of workers in Smart Working had used Zoom
and other free platforms despite the safety problems that emerged,
✓ 70% of participants thought to work more efficiently. 70% of employees are open to renovate their working
space at home if they receive a budget from their companies,
✓ 35% of companies think that the corporate communication must be done digitally,
✓ 90% of companies do not have an eCommerce and 70% of them are not going to activate one.

Thank You!
Do not hesitate to contact us for further questions or information
Corso del Popolo 8, 35131 Padova +39 049 9817360 www.e-businessconsulting.it

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