1. Sorin Visan – Director, IBM Software
IBM Romania
IBM SmartCloud Solutions

2. While there is no one answer, cloud computing offers a number of
“game changing” enablers
Cloud’s Business Enablers
Business
2 Scalability
Social Media
 Provides limitless, cost-
Cost effective computing capacity Market
1 Flexibility to support growth 3
Exogenous Forces
Adaptability
 Shifts fixed to variable cost  Faster time to market
Mobility  Pay as and when needed  Supports innovative ideas
Eco-system
Big Data 6 Connectivity
 New value nets Masked
 Potential new 4 Complexity
businesses
 Expand product sophistication
Context-driven
5  Simpler for citizens/users
Hyper- Variability
Connectivity
 User defined experiences
 Increases relevance
Source: IBV Analysis
© 2013 IBM Corporation

3. To maximize the value of the cloud Governments will need to think
differently about cloud workloads, citizen services and innovation
Cloud Enablement Framework
Many government cloud projects are
Disruptors focused on consolidation, collaboration
(i.e. email), and website operations
Create
Innovators
To take full advantage of the cloud’s
promise, core services must be placed in it
Transform
Value Chain
New adoption strategies should be considered:
Optimizers
• States as CSP to municipalities and agencies
Improve
• Cloud collaboration with the private sector
• Entrepreneurial business mandates within the
state’s culture
Enhance Extend Invent
Citizen Value Proposition
© 2013 IBM Corporation

4. Innovative solutions for Governments
© 2013 IBM Corporation

5. IBM SmartCloud Solutions are one part of IBM’s broader
portfolio for private, public, and hybrid cloud computing
Business Process as a Service
Software as a Service
Platform as a Service
Infrastructure as a Service
Design Deploy Consume
Private & Hybrid Clouds Managed Cloud Services Cloud Business Solutions
Cloud Enablement Technologies Infrastructure and Platform as a Service Software and Business Process as a Service
Expert Integrated Systems
Commitment to open standards and a broad ecosystem
© 2013 IBM Corporation

6. IBM SmartCloud Solutions portfolio uniquely combines three
capabilities needed to address today’s business challenges
Accelerate Business
Process Innovation
Deliver Business Connect People with
Analytics at Point of Collaborative Business
Impact Networks
© 2013 IBM Corporation

7. Cloud solutions accelerate business process innovation in
three ways
Accelerate Business Process Innovation
Mitigate budget challenges
Reduce time to benefit
Keep up with changing business needs
© 2013 IBM Corporation

8. IBM SmartCloud Solutions enable organizations to accelerate
innovation across many business processes
• Monitoring for city water systems
• Targeted marketing campaign
planning
• E-commerce
• Customer self-service
• Public safety • eProcurement
• B2B collaboration
• Collaborative
planning
© 2013 IBM Corporation

9. IBM is investing in powerful cloud analytics capabilities
Deliver Business Analytics at the Point of Impact
Faster time to insight
Resources to handle Big Data
Collaborative & shared analytics
Real-time integrated analytics
Risk management
© 2013 IBM Corporation

10. IBM SmartCloud Solutions leverages IBM’s $16B investment in
analytics to deliver business analytics at the point of impact
Social Media Risk Management
Digital Marketing
Analytics
Optimization
Intelligent
Web Analytics Operations Center
for Cities
Decision Management
Customer Insights
© 2013 IBM Corporation

11. Cloud technology enables people to connect with social and
collaborative business networks
Connect People with Collaborative Business Networks
The connected consumer
Individuals The networked workforce
The empowered citizen
The connected enterprise
Enterprises Complex business models
Internal collaboration
Virtual value chains
Industries External collaboration
B to B to C networks
© 2013 IBM Corporation
© 2012 IBM Corporation

12. Only IBM offers industry solution collaborative networks and
social business solutions to build your own business networks
Emptoris
eProcurement
Network
DemandTec Sterling B2B
SmartCloud
Collaborative Collaboration
for Social
Planning Network
Network Business
© 2013 IBM Corporation
© 2012 IBM Corporation

13. SmartCloud for Smarter Cities help cities of all sizes
leverage information, anticipate problems and coordinate
resources to deliver exceptional service to their citizens.
Key offerings:
IBM Intelligent Operations Center
on IBM SmartCloud:
Improve the delivery of services with
visibility across city operations.
IBM Intelligent Transportation on
Smarter cities provide value to Key urban systems: IBM SmartCloud:
Real-time communication and
their citizens by: • Infrastructure Services: collaboration for traffic control.
• Leveraging information to make Water, energy and transportation.
better decisions. IBM Intelligent Water on IBM
• Human services:
SmartCloud
• Coordinating resources to Healthcare, education and social
services. Enables utilities to better manage
operate effectively.
their water, assets and customers
• Anticipating problems and resolving • Governance services:
them proactively. City strategy and administration and
public safety.
© 2013 IBM Corporation

14. ibm.com/smartcloud
© 2013 IBM Corporation