1. Participants Profile
E-Idea Regional Event & Training
Jakarta and Ciawi, 1-6 October 2011
The United Kingdom’s international organisation for educational opportunities and cultural relations. We are registered in England as a charity.

2. AUSTRALIA
1. Stephen Keith Mushin
Stephen is a designer and illustrator based in Melbourne. For the last few years he
has been working with CERES Environmental Park.
As the ‘urban sprawl’ encroaches on farming land, the financial cost and embodied
carbon emissions in fresh produce continue to rise. As a result, many people are
looking to ways to grow food locally in urban areas. The Origami Farm is a
collaboration project with CERES Environment Park that aims to help kick-start
urban food production by empowering local communities to build small urban farms
as inspiring ecological and social enterprises.
Organization: CERES www.ceres.org.au
2. Will Wansey
Will Wansey is a Sydney based industrial designer.
There are currently 35,000 decommissioned Australia Post ‘postie bikes’ in
circulation. Many have broken down and are hiding in sheds. Will’s company,
Chunk! Design are collecting these bikes, removing the petrol motor, adding an
electric one and enabling people to customise them as they please. Perfect for
inner city commuters, this idea is all about re-use and creating more sustainable
transport options.
Organization: Chunk! Design www.chunkdesign.com.au
3. Michael O’Brien
Michael O’Brien is a 25 year old Industrial Designer, who now works from Hobart,
Tasmania. In 2010 he graduated from the University of Technology Sydney with a
BA in Industrial Design and a BA in International Studies.
Michael's design approach is largely influenced by his international experience,
with several years spent living, studying and working in Barcelona, Mexico City,
and Ciudad Del Este -Paraguay. As an industrial designer he believes in
democratic design. “I consider that if necessity is the mother of invention, then
designers should ideally design for needs, not wants". (Michael O'Brien 2010).
In 2010 he designed a Surgical Lamp for Developing Nations. Basically the design problem is that in
developing nations, power outages or no access to an electrical grid means hospitals are left without lighting.
Throughout rural Africa, kerosene lamps are often the only light source in a hospital. The design is a Low-
cost, flat packed Surgical Light for developing nations. The design proved to have potential and in 2012 this
solar powered Surgical Lamp is scheduled
Short message from Michael: I look forward to any form collaboration that may come from meeting and
working with other environmentally passionate people.
4. Nerida Alice Lennon
Nerida is a model who is working to educate and inspire the fashion industry to
operate in a more sustainable way. She is the founder of The Whispering
Threads, which aims to drive consumer awareness and demand for sustainable
fashion, while supporting the industry to meet that demand by educating it about the
opportunities and challenges to move to sustainability.
Short message from Nerida Alice Lennon: I’m very excited for the opportunity to
meet like-minded individuals and hear of their impressive and innovative projects
aiming to transition the world to sustainability.
Page 2 of 17

3. CHINA
1. Chen Li, Taking a Green Step – Bu San Bu Si Sock Doll
After graduating from the Department of Arts, Hangzhou Normal College, I
worked as a local radio music DJ. In 2007, I founded Bu San Bu Si, where I
work as the brand doll designer and Director of Operations.
Bu San Bu Si is a cutting edge design studio that has worked with corporate
clients such as SWATCH, and also produced its own line of cute, handmade
dolls that are sold in China and Western Europe. I like living with no restriction
and everything that makes me smile.
Short message from Chen Li: Our design is about "green" creation, it is based on the love for the pure dream
of childhood. Organisation: MECA Creative Toys Co., Ltd, Wenling
2. Huang Ke, V-Roof (Vegetable Roof)
My name is Huang Ke, and you can call me Rebecca also. I am from Shanghai,
the most dynamical city in China. The project which we are working on called
“V-Roof” (Vegetable Roof).
I was major in pre-school education in Nanjing Normal University and got a B.A
degree of Journalism in Suzhou University by self-study.
So I used to be a teacher in kindergarten for over two years. Because of I feel
really interested in design, then from 2004 to 2006,I studied Interior Design at
DHC Lasalle International Design College in Shanghai. When I was a intern in NITA design company, which
won the competition of 2010 Shanghai Expo centre Park in 2006, I worked as the assistant of the Chief
designer, and participated in the Expo Park design. From that time, I spent about three years working for the
2010 Shanghai Expo site, especially for landscape design. So I am acutely a landscape architect. Several
months ago, I start V-Roof project with my partners in OUDG creative centre. Our slogan is “Green city,
Better City” I’d like to share our idea with everyone.
Short messages from Huang Ke: think all you guys must be concerned about the environment. I am very
happy that we can meet together, and share different ideas.
Organization: Orient United Design Group Shanghai VV Agriculture Develop Company
3. Li Ting Ting, A Bu Recycled Fashions
In the past three years, I have worked in the area related to social development, as
well as social innovation and sustainability. I have been responsible for the practice
research projects on green design, recycling and social enterprise such as “A bu
Jean’s Family”.
I also participate in the program on service-learning. We are particularly interested in
how innovation can be applied to assist sustained social development in emerging
new urban communities and remote ethnic minority regions in China as part of
building a harmonious society. E-mail: ttlee19@gmail.com
Organization: A Bu Jeans
Page 3 of 17

4. 4. Wang Xuan, Tianjin Environmental Protection Music Festival
I’m a journalist working for Tianjin Daily News Group Tientsin’s in China.
China is a very friendly country. I’m a loyal volunteer of Tianjin Friends of
Green. Tianjin Friends of Green is a non-government organization
concentrating on disseminating environmental education for pupils and
students. Few months ago, I proposed a plan about Tianjin Environment
Music Festival handing on cultural and education section of the British
Consulate General in the name of Tianjin Friends of Green to join the E-
idea competition. Luckily, I got in to E-idea China top 6. This time have the
opportunity to visit Jakarta and be part of a world-wide environmental
discussion. Thanks for the cultural and education section of the British Consulate General and LRQA giving
me the opportunities to present my country to share environment experiences with other countries
representatives
Short messages from Wan Xuan: This is my first time visiting Indonesia. I’m rather excited and interested in
the country which I heard charming and such a wonderland for a long time. I’m eager to seeing Indonesia
vert soon. Organization: Tianjin Daily News Group Tientsin’s in China
5. Yu Jia, Re-Light
My name is Yu Jia, graduated from RenMin University of China. I worked as
an editor in the periodical office for more than ten years. My project is Re-light (To
recycle the light box into the lamp shade).
A brief about the project, according to data from the Beijing Public
Transportation Advertising Co., Ltd., bus, subway and railway stations in
Beijing annually dispose of more than two million ‘backlit film’ banners used in
advertisements on bus shelters, kiosks and stands. These banners are
typically made of PVC, a product whose manufacture and disposal pose
substantial environmental problems. In an effort to mitigate these hazards, we will collect used backlit
advertising film from bus and railway stations in Beijing, and collaborate with a professional design team to
repurpose it into fashionable and strikingly-shaped lampshades and other products. Inspired by the Lego toy
product, we will publish our designs online in an open-source model and invite members of the public to
share their creations on our site. We will host an exhibition of the most elegant of these ‘Re-Light’ products,
and sell them online and in shops across China.
Organization: Beijing Qingkongwanli Culture and Communication Center
6. Zhang Chao, Only One Reusable Bag
My name is Zhang Chao. I studied Industrial Design at Beijing Institute of
Technology graduated in 2007, I have worked as a teacher at the Guangdong
University of Technology, teaching Art & Design. My research interests
include visual communication design, digital media technology.
I am a hard working person. I believe that working hard can bring us more
opportunities. It doesn’t matter that we succeed or fail. Someday when we
look back, we will not regret the things we’ve made. I believe that if you try
your best, everything can be done well.
As a teacher, I always well prepared. I often organize my students to participate in various design
competitions. I think the E-idea 2011 competition is the most meaningful one among them. Firstly because E-
idea stimulates creative responses and encourages young people to be take more responsibility in protecting
our planet. Secondly, thanks to the online training and the expert guidance provided by E-Idea, we have
learned a lot, such as leadership, management, etc. I feel so lucky that I can be part of it. I think this will be
my unforgettable experience in my whole life. And I will try all my best to complete our project.
Organization: Guangdong University of Technology
Page 4 of 17

5. INDONESIA
1. Alfadho Kashroh, Text-Based Intelligent Industrial System as Implementation of Green Industry
Concept in Electric Energy Efficiency Efforts
Having some experiences from several technology-based competition (Avian Influenza
Information System and Bali Molecular Epidemiology Investigation Information System)
I challenge my self to solve the electricity management problem using using readily
available hardware and low-end mobile phones. With my other three teammates, from
multiple scientific disciplines, particularly in engineering, we develop the control system
of electrical devices, suitable for factories, manufacturing plants and manufactures. By
sending the text message, we can turn on and off the electric system.
Organization: Bandung Institute of Technology
Short message from Alfado: Just do your best guys =)
2. Anton Abdul Fatah, Rehabilitation of Agricultural Land Affected by Brick Industries using
Livestock and Agricultural Waste
In 2011, Anton Abdul Fatah (26) pioneered Agro forestry to rehabilitate farmland
damaged by the brick industry in Kampung Sindang Sari, Kab. Garut. Indonesia.
Rampant real estate development in Bandung and its surroundings, has
implications for the widespread appearance of the brick industry in Garut. Agro
forestry is a planting pattern where intercropping legumes as a crop production to
restore fertility and timber perennials Albasiah to become barriers of land erosion.
Anton actively cares for the environment since junior high, with a start planting the
riverbanks Samoja. Anton is the Winner of the National Writing Competition in the
Field of Volcanology & Natural Disaster Mitigation and the winner of National Tax
Debate Competition, is also active in providing training for Sindang Sari farmers
community especially in making compose by utilizing livestock waste that had been discarded and waste rice
straw that had been burned by farmers. Together with his brother, Anton is also active in providing
entrepreneurial training for teens and youth in the Cilawu District, Garut, West Java.
Short message from Anton: Welcome to Indonesia. Together we will make our world environment better with
a small step that we do!
3. Arief Nugroho, Utilizing Coconut Fibre Waste as a Revegetation Medium
As a person I am concern with the community development and an outgoing
person.
Based on my experience in training the coconut farmers, I came up with idea
of reuse the coconuts shells. I’m concern to community development. And
through this idea, I’d like farmers to reuse the coconut shell wastes to prevent
erosions in disused mining sites, thus improving income and the environment
while at the same reducing waste. The coconut can be reproduced as
coconut fibre and coconut netting as medium for grasses and trees to grow in
former mining sites. I’m sure the future of this business as I already signed several contract to produce it.
The contract was also mean I can increase a new job opportunity from 5 to 100. I’m pleased to work with
community as I learned and experience many things. Organization: Sabut Mandiri (Pusat Pengolahan
Kelapa Terpadu)
Short message from Arief: Welcome to Indonesia
Page 5 of 17

6. 4. Gustinov Brilliant, Multipurpose Eco-Bike
I am an ordinary person who lived in a village. I live in small a village called
Tarudan Bangunharjo Sewon Bantul Yogyakarta which hit a big earth quake in
2006. By the time of the earthquake, I came up with the idea of making Eco Bike.
The basic idea of Eco Bike is a cheap electric two-wheleler that is equipped with
an emergency electricity generator. According to the design, it would come with a
1,000 watts 220 volt inverter that could function as the generator. The Eco Bike
would not only be solution in emergency situation but also solution for many
villages that is still lack of electricity access. Furthermore it would positively affect
the many other socio-economic aspects of lives and open up business
opportunities in sales, distribution, maintenance and modification of the Eco-Bike
Short message from Gustinov: Lets create a solid fellowship to save our earth beginning from small things
around us. Do what we can do
5. Nugroho Wiratama, Blue Heart Ocean Technology to Accelerate Coral Reef Growth
I’m a student of Brawijaya University, Malang, majoring in Management of
Water Resources in Fisheries and Marine Science Faculty.
The Ocean Blue Heart project was one of result from my research. I’ve seen the
fishermen in various small islets of Madura, practicing the traditional way to
harvest the seaweed. If they still continue their practice, directly harvesting the
seaweed from the sea, it will totally destroy the coral reef. By modifying existing
transplantation model with the use of blue lights placed around the nursery and
formed in the shape of a heart, I believe it will speed up the revitalization of
ceoral reef. And a healthier coral reef will not only mean bigger harvest for the
farmers and fishermen of Madura. It will also revitalize the potentials for eco-
tourism and as research centre in Padike village, Ponju beach, and the Talango
Sumenep islands. Organization: Research and English Departemen, FOKSI, Brawijaya University.
Short message from Nugtoho: Care for the Environment and you care not only for yourself but for the entire
Universe
6. Shana Fatima, Microfinance Services for Converting Natural Gas Vehicles in Cirebon City
My name is Shana. I am 25 years old and live in Jakarta. I love movies, traveling, and
playing music. Now I start up my company, Tinamitra Mandiri, a company with its vision
to bring sustainable business practices in energy, food, and ecosystem development.
Currently, our company work on converting up to 979 public transportation vehicles
from gasoline to CNG in Cirebon City. This project aimed to reduce green house gas
emission to the atmosphere. We all know that vehicles' carbon monoxide caused the
most GHG effect. By converting petrol engines to natural gas engines, each CNG
vehicle can actually reduce its carbon monoxide emission around 70%-90%. Imagine a
significant multiplier impact could be happened if more vehicles are converted. We
believe that our project will be a catalyst of cleaner energy transformation in
transportation field, especially in Indonesia. Hopefully, by doing business and doing good, we can finally
have a happy and sustainable world for all. Organization: Tinamitra Mandiri
Short message from Shana: I would like to learn more about green business practices, especially those that
applicable for Indonesia. It is an honor and pleasure to be here and to know you, and hopefully you have
great time too. We can share and collaborate and see what we can do together regionally. Thank you and
have fun!
Page 6 of 17

7. 7. Ahmed Tessario, Green Flame: Spiritus Gel Fuel Practical Solution to the catering as a prospective
business
My name is Ahmed Tessario, I was born in Palembang November 1988. Now,
I’m post graduate student of ITS Surabaya and the founder of Green Flame, a
heater food fuel for catering and hotel industry. Through my project, I’m
providing additional income for local people who have small income. I have a
dream to distribute my product to all city in Indonesia. I hope Green Flame
become a solution of energy saving issue in this country. Organization: Joy-
Fresh International
Short message from Ahmed: I’m very glad to have an great experience with
you all soon. I hope I can learn many things that will upgrade my knowledge
and expand my network. See u there..
8. Vanessa Letizia, The Plastic Bag Diet Campaign
I am currently working at Greeneration Indonesia (GI), a social entreprise engaged
in the environment that has a focus on products and programs as program assistant.
I’m also pursuing my master degree in ITB, majoring in Biology Management. In GI,
I’m assigned to hold a national campaign called “Plastic Bag Diet“ targeting in 15 big
cities in Indonesia. The purpose of the campaign is to make the society aware
about the environment issue, mainly how to deal with the waste especially the
plastic bag waste. It also an effort to minimize the sewage produced by the
community. Organization: Greeneration Indonesia
Short Message from Vanessa: Hello, I hope we can share a lot of experiences
during the training. Can’t wait to start the programme with all of you.
Page 7 of 17

8. JAPAN
1. Hiromi Morimoto, Tie for Change
After a six-month community development experience in a Zimbabwean NGO as a
university student at Kobe City University of Foreign Studies, I decided to pursue a
career in education and development. I worked as a teacher in Japan to gain more
field experience and furthered my studies though a Diploma in International
Development at the Institute of Developing Economics Advanced School and a MPhil
in Politics and Education at University of Cambridge in the UK. Recognizing the
importance of presentation skills and image management while working for UNESCO
and UNICEF in Namibia, I studied international image consulting in 2008, and
launched the Tie for Change project to promote positive communication and a more
sustainable society. TFC aims to contribute to sustainability by creating an ecological,
educational and empowering platform, where “looking better” can lead to “making
society better” by being more environmental friendly through the reuse of unwanted items. In the remaking of
the ties, we provide employment opportunities to disadvantaged people in the society such as the homeless
and single mothers. We are keen to expand this initiative to other country. Organization: TFC
Short message from Hiromi: I am Hiromi, pronounced Hero-Me, the representative of Tie for Change and the
only female e-idea participants from Japan. I am very much honored to be a part of this program and excited
to see you all in Jakarta, getting to know you better, exchanging stories and ideas to inspire one another. Let
us have a lot of fun together ;)
2. Sitoshi Yanasigosi, Cyclus
Born in Tokyo, Japan 1978, I have received several awards in my career as a
sustainable designer and practitioner living in London. I studied at the University for
the Creative Arts in Farnham, formerly known as the Surrey Institute of Art and
Design, where I graduated with a First Class Honours in Product Design and
Sustainable Future. During my educational career, I began work as a sustainable
design practitioner with a number of sustainable design consultancies and
sustainable organizations.
My project, called Cyclus has been designed as a hand-held, portable power
generator which utilizes practical and reliable technologies, combining epicyclical
gears, an induction motor and a spring system. Cyclus is small enough to be taken
anywhere and used in daily life. Users rotate the lower part of the Cyclus several times, and then the fully
wound spring releases, providing constant rotational energy for up to 20 minutes. This energy can be used to
recharge various types of hand-held digital gadgets without a negative impact on the environment.
Organization: Studio Ross Lovegrove
Short messages from Satoshi: E-idea competition has been opened among multiple cultural and social
deference. So this occasion has contained huge potential as a catalyst for empowering large scale social
communication frame work, I believe
3. Taishi Azuma, Exploring Rice Fields through Segways
After completing my graduate research at the University of Tokyo, I worked at a large
food manufacturer working as a researcher. I then worked in an IT venture company
where I was involved in launching new projects. After the company went public on the
Tokyo Stock Exchange, I set up my own company, EcoBrand, in 2008. At EcoBrand, I
worked as a consultant supporting companies to launch their environmental
programmes. From 2011 I moved to Mimasaka City and have been involved in the
regeneration of rice terraced fields and maintaining the "Satoyama" eco-system. Our
project is aiming to use the drainage systems of the terraced rice fields to produce
energy through the use of a micro hydroelectric generation system. Organization:
EcoBrand. Co.,Ltd
Page 8 of 17

9. Short messages from Taishi: Hi, nice to meet you everyone. I'm Taishi “Brian” AZUMA, 34 years old. I want
to broaden my experience and knowledge with friendship. I'm grad to get plugged-in to this international
network, and make a contribution to you. Thanks a lot, and let's make an ECO-JOYMENT LIFE !!
4. Tatsunori Kikuchi, Horses and Humans Together
After graduating from California State University, Hayward, where I majored in
Environmental Studies, I worked for an environmental consulting firm as an
environmental inspector in the United States of America. After my return to Japan, I
worked at the NTT Data Institute of Management Consulting Inc. Later, as a
researcher, I participated in the design and the coordination of a graduate course in
Strategic Environmental Management and Sustainable Solutions (SEMSaT) at the
Graduate School of Environmental Studies, Tohoku University. Currently, I work as a
consulting group manager at E-Square, Inc., an environmental and CSR consulting
firm located in Tokyo.
For our project we are using unused land at a horse riding club in Tomisato City, Chiba prefecture. Using the
horse manure from the riding club, we are developing a farming project which reduces dependency on fossil
fuels and contributes to the conservation of local ecosystems. We are also looking to increase the food self-
sufficiency ratio in our area and also to address the issue of unused farm land in communities. Organization:
E-Square, inc
Short messages from Tatsunori: I’m looking forward to the opportunity to meet and become better
acquainted with social entrepreneurs from all of Asia!
5. Takayuki Miyauchi, Energy Literacy Platform
After working as a designer and a developer, I studied interaction design at Keio
University Graduate School, where I started a business while I was studying
there. My motivation was that I wanted to use the service design and
development experiences I had cultivated through my work and research to
make a product that would change the world, and to design a service that is truly
based on the users' experiences in life.
The vision for our Energy Literacy Platform is to optimize energy consumption in
households in Japan by providing a platform which will enable you to manage in
a user-friendly way your household energy consumption. By creating a system to
check real-time energy usage, we believe that we can encourage actions which
contribute to saving energy in households. Users can learn more about the amount of electricity that they are
consuming every day in a more intuitive way, and so increase their home energy literacy as well as reducing
electricity usage. Organization: Sassor Inc.
Short message for other participant: I am looking forward to getting inspiration from this workshop to
develop my project.
6. Tsuneyuki Fujioka, Art School by FUNFAM
After graduating from Chuo University in 2000, I joined Mitsui & Co., Ltd. in 2001. In
2007, I founded the green design firm, Brand Architecture, where I work alongside
other key creative professionals based in Tokyo and overseas in pushing forward the
international boundaries of green product design and art.
In the course of my career, I have won several awards including the Ministry of
Economy, Trade and Industry’s Good Design Award (2007) and the Kids Design
Award (2008), the Tokyo Metropolitan Government’s Traditional Crafts Award(2008),
and we have also had our product selected for the New York’s Museum of Art and
Design’s (MAD) Permanent Collection (2011).
The "Art School' workshop is an interactive program for children to make original bamboo plates through
their own designs in collaboration with the bamboo craftsman at FUNFAM. Through the workshop, we aim
Page 9 of 17

10. to raise awareness of environmental issues among children and their families and an opportunity to learn
more about the super, eco-friendly material- bamboo. Organization: BRANDARCHITECTURE
Short message from Tsuneyuki Fujiyoka: We at FUNFAM believe environmental issues will not be tackled
until we examine our culture of mass production and mass disposal.
Page 10 of 17

11. KOREA
1. Park Suel, Innovative educational programme on Climate Change for children
I am currently working on the first phase of the development of an eco-friendly
playground in the Suwon area. Our eco-playground contributes to sustainable
development and the reduction of carbon emissions by inspiring citizens to
communicate more with the environment. It is important that children, who are
leaders of the future generation, appreciate the environment as something that is
important and interesting rather than something that is difficult and abstract.
Therefore, we aim to develop awareness-raising activities based on games and play.
In this way, children will engage easily in issues related to the environment. We also
aim to help children from poor backgrounds to become leaders in the field of
environment with an Environmental Leaders’ School. In other words, the eco friendly
playground will contribute and invigorate discussions about the environment and
become the basis from which we can encourage people to care more about the environment.
Through our project, we’d like to provide an enjoyable meeting place meeting for our village and environment
activities. The eco-friendly playground aims to foster an environment for communication. The eco-friendly
playground is a model where the public can experience and learn about the environment through various
activities related to the environment. Organization: The Button
Short message: Let’s be FRIEND, shall we? :^)
2. Lee Jeung Sae, Energizing Kerbside Bins
I am currently studying Chemical and Biological engineering at Seoul National
University, and I have also studied at Chulalongkorn University in Thailand as a
exchange student. As a young entrepreneur, I have been in involved in various
projects at such companies as the Cobalt Sky and Social Consulting Group.
One of special experiences is an adventure. I love the challenge. I travelled
China by sidecar and Japan by bike with 10 members. When I went to China
and Japan for conducting project, there were many unimaginable incidents
following one after another. By overcoming those risky and embarrassing situations, I could improve my
ability of solving those tangled matters. Not only that but also, I also learned to be patient when dealing with
tasks. Now I am participating in making innovative trash bins. The strength of my project is that it can be
sustainable. When I worked in energy consulting company for launching UN CDM project, I was disappointed
because many of activities for the environment were dependent for subsidies. However, with innovative
method, this project aims to promote environmental sustainability and guarantee the sustainability of project
itself at the same time. That’s why I am working on this project. Organization: Ecubelabs
Short message from Lee Seung Jae: I always enjoy meeting passionate people that inspired me. I cannot
wait for it.
3. Yeom Jihong, Upcycling Project: The Wire Hanger Bookstand
I studied business administration and Iranian at the Hankuk University of
Foreign Studies. As a social entrepreneur, I am working as the CEO of
Passion Design. I have been a speaker at international events such as the
KDI International Conference on Social Enterprise, and the Ashoka Youth
Venture Summit, and I have co-authored a book 'Homo Bookers' (2009).
The objective of the project is to raise awareness among the public that even
simple objects such wire hangers, which can cause environmental pollution
problems, can be re-evaluated and, using sustainable design approaches,
can be re-created into new objects for daily use such as bookstands. For this project, we will cooperate with
the public, non-profit environmental organizations, and by connecting with different stakeholders help fulfil
the social responsibility strategy of our project. Organization: Passion Design
Short message from Yeom Ji Hong: I’m happy to be together with wonderful E-idea friends.
Page 11 of 17

12. 4. Kim Jin Hwa, Rebirth Project Season 2: In-Vest for the Future
After successfully working as a digital media project leader at DAUM, one of the
nation’s largest internet portals, I became interested in fashion, especially in
ethical fashion design, production, retailing, and purchasing. I was the CEO of
Vandal, a Korean clothing manufacturer, and now I am the CEO of the social
enterprise Orgdot group.
We aim to pave the way for ethical fashion in Korea. Clothes protect people and
can, through the suitability of their design function, improve people’s
participation and enjoyment of daily activities. We will provide innovative apparel items, which are good both
for the earth and for people, so that people can enjoy walking and riding bicycles in better conditions. Our
project aims to play a meaningful role in making Korean society more eco-friendly. Organizationa:
ORGDOT Corp
Short message from Kim Jin Hwa: I expect you all to come up with ideas that make the world better!
5. Sin Yi Seul, Green Agri-Venture
Vision of our project is harmonious development between human being and
nature by new technology. Through our project, wood will be used widely and
third world people's quality of life will be improved. Furthermore it will be the
effective way(plan) to prevent(ease) global warming. I hope that E-idea
competition becomes a chance to rediscover and raise the value of wood and the
foothold to substitute for fossil fuel. Organization: Sungkyunkwan University
Short message from Shin Yi Seul: I am very glad to meet people who have
common interest in environment problem and sustainable development. I hope
that E-idea competition becomes a worldwide chance to share the vision for
better world.
6. Hyosun Kang, Eco-habit Project for Students
I am high school student who’s interested in sustainable & self-sufficient life. I’m a
student Geumsan Gandhi free School, alternative school. I have been close to nature
since childhood. It makes me have sensitivity of nature. As time goes on, I want to
share this eco-friendly life with my friends. So I decided to arrange an enjoyable event
about what we can do for earth. My project is about improving eco-friendly awareness
and habit for youth. I start this project from my school, and it’ll extent to other schools.
The one of important concept is FUN. I think if it’s not fun, it’s very hard to keep up. So
I try to be fun & enjoyable. Organization: Geumsan Gandhi Free School
Short message from Hyosun Kang: I am very glad to meet people who have common
interest in environment problem and sustainable development. I hope that E-idea
competition becomes a worldwide chance to share the vision for better world.
Page 12 of 17

13. THAILAND
1. Tidarat Toktaeng Chupraphatthasri
I am from Kanchanaburi province in western of Thailand. Many people said to me
that they want to visit Kanchaburi because of its beautiful forest, waterfall and the
natural world heritage.
“We have good forests” I heard but never realize till I went to Kroeng Kra Via
Waterfall suddenly, Great Hornbill flew down to the ground and Barking Deer
jumped and both of them stand pretty close to me. That story happened when I
was young but its moment was very impress and be the turning point that makes
me interest on forest, wildlife and other related topic, environment and climate
issue.
I selected to study on forest and bird after got bore with human from the conflict between farmers and pulp
and paper factory on my first work. Finally, after finish my degree I realize again, if we want to protect forest,
environment and our planet. We need to work with human.
So, right now I work on the forest restoration and education to transfer technique on how to plant the forest
to people. After work with NGOs for a while i think we need to sustain ourselves not only write proposal for
funding but find something and work on it which can support our work, our mind and our life at the same time.
Organization: Rajchapruk Institute Foundation and Plant a tree today Foundation
Short messages from Tidarat: I am very new to work on this topic but would like to know more on social
enterprise. Welcome for any suggestions. I’m very excited and looking forward to see everyone. See you
soon.
2. Thanapon Srehthatputra
Thanapon had an experience in running social entrepreneur incubation and seed
funding programs called UnLtd Thailand and BANPU Champions for Change. In
managing the project, Thanapon had to work with program participants and pro
bono mentors in shaping the selected projects' business model and strategy.
Apart from business development and drawing marketing strategy, Thanapon also
worked with FAO in several research projects, featuring renewable energy in
Thailand. In addition, recently, Thanapon has also involved in developing
community forest online portal for Southeast Asia region. The aim of the mentioned
portal is to bridge the gap and encourage cross sector collaboration, such as
community forest groups, businesses, academias, NGOs, and international
organizations.
Prior to joining ChangeFusion, Thanapon was a sales and marketing executive at SCG Trading which is a
trading arm of SCG, the biggest business conglomerate in Thailand. At SCG Trading, Thanapon, together
with SCG Trading's international staff, was responsible for seeking new market opportunities and developing
new markets in Asia for home improvement products. Thanapon also has an experience in marketing
communication and advertising industry with Chuo Senko, one of the leading Japanese advertising agencies
in Thailand. Organization: Change Fusion
Short messages from Thanapon Sreshthatputra: I am very excited to be here. And I'd love to learn what you
guys are doing out there as well!
Page 13 of 17

14. 3. Sudarat Chomroong, Inducing Oxygen through the Antagonism of Trichoderma Species in
Mangrove Forests
I am currently a senior student from the Faculty of Science at Rajamangala
University of Technology Thanyaburi, majoring in Biology. I was the university
representative for the Innolab Pathway project in 2010, which is a competition for
science students with excellent initiatives for social development.
Our project is to use antagonistic fungus to create a tablet fertilizer, which can
double the growth and the resistance rate of mangroves and plants. Thanks to this
tablet fertilizer, trees can grow more rapidly and so prolong the life of the mangroves,
which have an important role in reducing carbon dioxide in the atmosphere. The pilot
area for our project is in the central province of Samutsakorn. Organization: Faculty
of Science, Rajamangala University of Technology Thanyaburi
Short messages from Sudarat Chomroong: Thank you E-idea project for allowing us to meet with wonderful
eco-entrepreneurs in the Asia Pacific.
4. Kran Kantachote, Creative Heater (Gasifier) for Strawboard Production Line
I am Kran Kantachote, the technical consultant for Kokoboard Co., Ltd. I am
professional in engineer, wood product, product design and so on. I cordially
support to Kokoboard as they are truly a social enterprise which benefit to not
only grass root but also environmentally and users.
We are currently producing more than five types of particle boards made from
diverse agricultural by-products such as rice straw, sunflower seeds, rice husks
and coconut dust. However, our electricity to run the heavy hot-plate machinery in
the production process still depends on the grid system, which produces carbon
dioxide. Therefore, our goal in this project is to develop a technology that will
allow the production line to be automated by clean energy and technology so that
our product will be truly 'green'. The idea is to produce bio-gas from the strawboard chips and leftovers to
fuel the heater (gasifier) for board production. We require a 60 x 60cm model gasifier heater for a cleaner
production line. The use of the gasifier will lower the cost of investment by reducing our dependence on the
electricity grid, and also reduce our carbon footprint. Organization: Kokoboard Co, Ltd
Short messages from Kran Kantachote: I have experience in many industrial sectors, and see a lot of change
in bad and good ways. I’d like to experience about the youngster idea if you have any creative which I never
see before. It would be my good time to see what you are going to do and see how the world would be in
your generation.
5. Khwankhao Sinhaseni, Social Enterprise “Keaw Suay Homm Organic Fertilizer”
My name is Khwankhao Sinhaseni (Kimmim), and my study background is B.S.
and M.S. of Biology, forest ecology/forest restoration, Faculty of Science, Chiang
Mai University, Thailand.
I have been a field researcher and education officer of the Forest Restoration
Research Unit, Chiang Mai University. Chiang Mai is a significant tourism centre
and the second biggest city of Thailand. However, smog caused by organic waste
burning is an important problem, leading to health and economic problems.
Chiang Mai municipality is responsible for the waste management process, and
their survey showed that organic waste makes up 40% of the total waste collected.
Our concept is to transform organic waste into compost fertilizer through the use
of an air filter system. The waste will be collected by the Chiang Mai municipality
from households, and private companies will support the fertilizer production and
an education centre in the city. We aim to set up a social enterprise “Keaw Suay Homm” to provide income
support for current and future activities, so that the Chiang Mai Green City Project can be self-sustaining.
Organization: FORRU-Chiang Mai University, and Chiang Mai Green city project
Page 14 of 17

15. Short messanges from Kimmin: “Life= Infinite learning, Learning + Action = Value”. Hope sharing motivation,
knowledge and friendship J
6. Jantima Pipitsoontorn, Waste Separation and Biowaste Recycling
I graduated from Chulalongkorn University with a BSc in Biochemistry. During my time
as a student, I was involved in many activities including the role of Chairperson of the
Border Patrol Police School Development project in the province of Kanchanaburi as
well as the Regional Young Thai Science Ambassador in 2007, a British Council and
the National Science Musuem programme in Thailand.
After graduated I had a chance spending a few days in Pai, a famous attraction of
Thailand,with a villager that I had learnt about waste problem due to the expanding of
the city that turned out people lifestyles into more waste production than previous.
Presently, this problem seems to be a common problem to many attractions, but why
can't we deal with this common problem? Luckily, I also traveled to other areas that
following royal thought about sufficiency economy for sustainable development so, they
have inspired me of doing this project.
The project consists of three main activities: the promotion of waste separation via the operation of trash
banks and presenting awards to members who care about environmental issues; the promotion of garbage
separation on commercial streets by creating unique trash tanks featuring the designs and paintings of
young Pai volunteer artists, which will strengthen community ownership of the tanks and promote the waste
separation policy to tourists and members of the community; and the promotion of the use of biowaste and
creation of revenue opportunities by establishing the Learning Centre of Biowaste Recycling. Organization:
Green Adobe
Short messages from Jantima Pipitsoontorn: I always believe Duguet quote that the smallest good deed is
better that the grandest good intention.
Page 15 of 17

16. VIETNAM
1. Nguyen Van Quy, Vertical Gardens
After graduating from Hue University of Agriculture and Forestry in 2003,
I was offered to do the teaching and scientific research in the
University. This is a favourable environment for the implementation of
my researches. In 2004, I was offered a scholarship to Thailand four
months for studying. This is the first time I have been experienced the
high agriculture technology in the foreign country. After coming back
home, I focused on the research of planting trees in big cities which is
the so-called ‘agriculture urbanization”. In my opinion, it is a solution to
the problem of food security and environmental protection. Currently, I
am studying PhD program in Thailand in order to enhance my
knowledge and the quality of my future researches. My goal is helping every citizen in the city have a
vegetable garden on the terrace, in addition to helping people build vegetable farms on the sandy, desert,
wetlands, and the island, thereby helping them to build livelihoods to cope with global climate change.
Organization: Agronomy Faculty, College of Agriculture and Forestry, Hue University, Hue City
Short message from Nguyen Van Quy: It’s time for us to come together, to make a small contribution to
protect our living environment
2. Vu Tu Nam, Excavatus
(b. 1991) I am currently studying International Commerce at National
Economic University in Hanoi. I am a friendly, active person, with some
special hobby like cooking, origami, poetry. I also enjoy sports such as
football, chess
I am interested in business and stock market. I had some small business
plan when I was in high school and wish I could run my own business in the
future. After joining the SIFE-National Economic (a non-governmental
organizations in the community), with a desire to help farmers to create a
sustainable society, my friends and I pursued environment projects to bring
high economic efficiency. Through helpful activities, we not only bring benefits to society but also learned a
great deal of knowledge and skill to improve myself and create the basis for future development. Our project
will provide famers with techniques and models to develop a cow manure treatment system that combines
scientific, environmental and economic elements. This project, thus, will tackle not only environmental
problems- pollution resulting from cattle breeding businesses- but also social and economic issues by
creating employment and family income opportunities. Organization: Sife Team of National Economic
University Hanoi, Viet Nam
Short message from Vut Tu Nam: We are all young and we can do things with our passion. Let burn up your
dream and try your best to create a green social.
3. Nguyen Ngo Anh, Green Health
In 2007, I graduated from Environment Sciences Faculty of Hanoi University of
sciences. After that I have worked for Institute for Water and Environment which is
under Academy for Water Resouces of Ministry of Agriculture and Rural Development.
Working for the institute brought me chances to approach and implement projects on
environment assessment and other researches. I also have time to join and finish my
master course in new energy and environment at the same university in 2010. Our
project will utilize the energy generated by gym activities to provide energy for the
pumping of water in the water treatment system. The pump is connected to the gym
machines and when the gym machines are operated, lake water will be pumped into
the water treatment system. Organization: Institute and Environment – Ministry of
Agriculture Rural and Development
Short message from Nguyen Nguc Anh: Let’s do exercises with us to have green health
Page 16 of 17

17. 4. Pham Nhu Trang, Organic Agriculture Forum
(b. 1986) My nick name is "small tiger". I studied at Hanoi University of
Agriculture. During my study, I joined 2 project about plant breeding. After
graduated from university, I studied Azolla Microphylla and Vermicompost
and began care about organic agriculture and sustainable agriculture.
Currently, I am working at Centre for Organic Agriculture Promotion and
Studies.
Our project activities include: the creation of a forum to disseminate
information about organic agriculture; the provision of practical training
workshops and extra-curricular activities for students at the Hanoi University of Agriculture to equip them with
knowledge of organic agriculture; and the creation of networking activities to bring farmers closer to
consumers who are interested in green products. Organization: Organic agriculture promotion and studies
(COAPS)
Short message from Pham Nhu Trang: Join organic agriculture forum for your health and development
sustainable agriculture.
5. Nguyen Hung dang Khoa, Recycling Garbage in School to Green our Buildings
My name is Khoa. I am 20 years old. I come from Ho Chi Minh, Vietnam. I am
studying urban engineering year 3 at university of architecture of Ho Chi Minh city.
I like science, photography, hi-tech gadget, travelling and swimming. My viewpoint
about life is “impossible is nothing”. I used to be very passive and rarely attend any
competition. I figured out that I always lack experiences, skills and also motivation.
Therefore, I decided to join Sciencetific Research Club at my university and my life
turned at a milestone. Coming to this competition, I hope that I can give a hand to
improve our environment. It may be a small action, but the effect is big. To be in
place of top 6 presenting for Vietnam, it is my great honour and I have learned a
lot of things, which is very significant to me. Thank you E-idea, I’ll give my best
shot.
Short message from Nguyen Hung Dang Khoa: First of all, I long to see all you
guys at Jakarta. I hope we can have a good time and unforgettable memories. Moreover, throughout E-idea
competition, I believe together, we can make the world better.
Page 17 of 17