1. USING PCM (THE LOGFRAME) TO JUSTIFY ADDED VALUE
Defining How the
the added benefits will be What
benefits measured measurements
gained
Overall Objective
Social Purpose Verifiable Evidence Assumptions
Indicator
Outputs Verifiable Evidence Assumptions
Outputs that Indicators
create the service
Outputs that
deliver the added
benefits
Key Activities Budget Resources Timescale
Activities that Cost of basic
deliver the basic activities Resources required
services
Activities that Cost of social
deliver the added activities
benefits
Activities that
produce the
evidence
Activities that
relate to the
assumptions
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2. EXAMPLE
The improved
quality of life for
residents of
Fylingthorpe
Healthy school School meals tested Termly report by That students take
meals for 600 each week by nutritionist to social healthy eating
students of nutritionist audit team culture home
Fylingthorpe school
for 200 school days
Suppliers of food Contracts drawn up Signed contracts
engaged with suppliers
Fresh Vegetables Quality control Signed quality
and fruit policy with inspection report
extra costs
Local workers used Register of workers Register Local residents have
to prepare and used kept the skills
deliver meals Management Report Board minutes
Management and to Board
support services
provided Social Audit report Report presented at
Project is socially AGM
audited
Purchase of food £12,000 pa Management Team January 2005 -
Preparation £20,000 pa 300 hours December 2005
Delivery £1500 pa Catering staff 3000
Management £8,000 pa hours
Nutritionist £2,000 pa Delivery van
Fresh f&v £2,000 pa Nutritionist
supplement Social Audit Team
Training for £2,000 pa Storage
workers Kitchen
Education £2000 pa
programme
Social Audit £2000 pa
Basic cost of meal £41,500 (35p per Cost to school January 2005 -
meal) December 2005
Added value costs £10,000 (8p per Cost to grant giving March 2005 and
meal) body Dec 2006 grants
© Social Enterprise