Personal branding in life sciences industry institut du monde arabe

Notas del editor

1. To be employable today your most important job is to make a brand for yourself – work to become a free agent Today we will review the following steps to building your own personal brand
2. In order to build your brand, you must be devoted to continuous learning Always seek new opportunities to diversify your knowledge base Consider adding a major/minor a certificate Attend conferences or workshops Identify and spend time with a mentor – creating a relationship that can enhance your learning Alums: check with employers for $ to support your professional development
3. Mission statement act as a backbone for your company Me, Inc. By creating a mission statement you will have a direction for where you want your brand to go A mission statement is a short, descriptive statement of the common objective and focus of the organization. It is their purpose for existence Create your own mission statement Keep your career mission statement limited to no more than two sentences and no more than thirty words. Begin your statement with the words, "My personal career mission is . . . " and finish with qualifying words and phrases to describe your mission. Following are some examples: "My personal career mission is to become a world-class aeronautical engineer in the commercial aviation industry." "My personal career mission is to gain experience in the public accounting field toward earning my CPA designation." "My personal career mission is to master the leading software development tools and gain greater understanding of e-business application development." Your personal mission statement should be tightly focused toward the first three to five years of your career. You can give specifics about the job type and/or industry, as appropriate. This personal career mission statement will form the foundation of your career focus. A mental conception of your personal career mission statement is not enough. You must write it down on paper and put it up on your wall--ideally, where you can see it every day. And if it needs to be changed or modified over time, go ahead and make the change. Create a vision statement Your vision statement takes your mission statement a bit further by mentioning HOW you will complete what you intend to (as stated in your mission) Make sure you mention specific tactics you will practice or methods you will use. Be as specific as you can. Create a marketing plan for Me, Inc. Be visible to enhance your profile Volunteer Be involved Talk about your mission and your edge/talents/etc. Everything you do and choose not to do, can communicate the value of your brand E-mails you send How you conduct yourself in meetings Words you say How you dress Conversations you have Etc.