Craig Rodney: Cerebra ETAS15
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Presentation by Craig Rodney at ETAS15
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Craig Rodney: Cerebra ETAS15
- 2. @southafrica
- 4. let’s interrupt their attention
- 5. In a *sample test of DStv viewers with a PVR decoder, the majority of the viewers said they would rather fast forward through the adverts. *members of the audience
- 6. Why is the online banner ad click-through rate so shockingly low?
- 7. Why do YouTube pre-roll ads feel like the longest 5 seconds of your life?
- 8. Why are cellphones illegal to use when you drive, but billboards on road sides are legal?
- 9. No-one actively chooses to consume adverts. They are the price we pay for free content.
- 10. banksy’s truth “You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.”
- 11. Someone who chooses to listen is a thousand times more valuable than someone who is forced to listen. banksy’s truth
- 13. Good photo
- 14. Great photo
- 15. Incredible photo
- 17. jim carrey photo
- 18. photo the same
- 22. FOMO
- 25. “You’re the …… account”
- 26. “fluffy pillows” “shiny bathrooms” “tasty buffet”
- 27. “smiley car hire person” “clean car interior” “helpful booking agent”
- 29. People don’t care what you get out of it, they only care what they get out of it
- 31. a new perspective the bucket list learning meet new people adventure exploration travel criteria
- 32. Don’t just be ‘HOW’ people travel, you must be ‘WHY’ people travel
- 33. activity | location | hotel you
- 35. What’s big in your world is not necessarily big in the world
- 36. Brandmessage Audience size THE SACRIFICE PRINCIPLE
- 37. Brandmessage Audience size Product press release Cat pictures THE SACRIFICE PRINCIPLE -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐
- 38. Brandmessage Audience size Product press release Cat pictures THE SACRIFICE PRINCIPLE
- 40. Brandmessage activitylocationhotel -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐
- 41. be the why, not the what be something it’s not about you, sacrifice tell incredible stories simple action recap the
- 42. thank you