A Social Media overview for Non-Profit Administrators. Originally presented March 13, 2014 at the NonProfit Communications Breakfast Series hosted by the Office of Public Affairs and the Nonprofit Executive Programs at the University of Notre Dame.
80. Twitter: Not very public
Facebook/Instagram: Only remove
comments if they’re highly
inflammatory
YouTube: Set comments to “approved
only”
Pinterest: Not many people comment
81. “The University of Notre Dame welcomes lively
discussion on its Facebook page, but monitors
posts to maintain community standards. Content
that contains obscenity or profanity,
personal attacks, commercial or
sales/promotional material or anything
otherwise determined to be inappropriate will be
deleted by page administrators.”
Page Guidelines
82. “Tweets do not represent the views
of my employer”
“Use good judgment”
Specifically state what employees
CANNOT do on social media
Social Media Policy
88. Avatar: A profile picture on Twitter
@: When a username is preceded by the @ sign, it becomes
a link to a Twitter profile. Like a public instant message
@reply: A Tweet posted in reply to another user's message,
usually posted by clicking the "reply" button next to their
Tweet in your timeline. Always begins with @username.
DM (Direct Message): These Tweets are private
between the sender and recipient
Favorite: To favorite a Tweet means to mark it as one of
your favorites by clicking the yellow star on the tweet.
-This can help you bookmark content you want to read in
the future, or show “love” to fans who tweet you.
89. #FF: stands for "Follow Friday." Twitter users often suggest
who others should follow on Fridays by tweeting with the
hashtag
Handle: A "Twitter handle" is the username a person has
selected
Hashtag: The # symbol is used to mark keywords or topics in
a Tweet. It is a searchable link to other tweets using that same
term
H/T(Also seen as HT): “Hat tip” and is used to acknowledge
the person who originally shared content
List: Curated groups of other Twitter users
90. Mention: Mentioning another user in your Tweet by
including the @ sign followed directly by their username.
Does not have to be at the beginning of a tweet
MT: “Modified tweet.” Placed before the retweeted text
when users manually retweet a message with modifications,
for example shortening a Tweet
Tweet: A 140 character message composed on Twitter
ReTweet (RT): A Tweet by another user that is forwarded
to others on your own account.
- Often uses the “retweet” button on Twitter.
- Sometimes takes the form of a quoted tweet or begins
with RT
