Keynote by Mikolt Csap @ ECIA Closing Conference on November 28 2014 in Amsterdam (The Netherlands).

2. ICT for the creative
industries
ECIA Closing Conference
Amsterdam, 27-28 November 2014
Mikolt Csap
DG CNECT G2 Creativity

3. Cultural and Creative Industries
Advertising
and
marketing
Design and
designer
fashion
Architecture
Film, TV,
video, radio
and
photography
IT, software
and
computer
services
Publishing
Music,
performing
and visual
arts
Arts and
Crafts
Video Games

4. Cultural and Creative Industries
9% growth
rate from
2007-2011
14 million
jobs in EU
392,000
companies in
UK, DE and
FR
85% micro
firms with
fewer than
10
employees
6.5% of total
European
workforce
€860 billion
total value
added
6.8% share
of GDP
8% of total
UK exports in
2011

5. 3 INTERLINKED SECTORS
TV & Radio
C
R
E
A
T
I
V
E
/
C
U
L
T
U
R
E
C
O
M
M
E
R
C
E
/
D
I
S
T
R
I
B
U
T
I
O
N
PERFORMING
DISTRIBUTION/
MARKETING
OVER THE TOP
TECHNOLOGY PROVIDERS
MUSEUMS
GALLERIES
ARTS
FILM
ARTS
MUSIC
PUBLISHING
DESIGN GAMES
AND
FASHION
ADVERTISING
B2C
E-COMMERCE
services
APP STORES
BROADCASTING
RETAIL
MARKETING
SOFTWARE
APPS
IOT
SMART
DEVICES
SOCIAL
MEDIA
CONSOLES
HARDWARE
BIG DATA
CREATIVE
INDUSTRIES
WEAREABLES
ICT
TELECOM
CLOUD

6. Creative industries and ICT
Craft
Advertising
Architecture
Fashion
Arts
Design
Press & Publishing
Performing Arts
Video Games
Music
Movie
Broadcasting
Total
Sensors 2 2 1 1 1 7
Wearables 2 2 2 2 8
Manuf. Process 2 1 2 2 1 8
3D Printing 2 2 1 2 2 1 10
A.I. 1 1 1 1 1 2 2 1 1 11
Modelling 2 1 2 5
3D 2 2 2 1 2 2 1 2 2 2 18
Security/DRM 1 2 1 2 2 1 9
Network/Social 2 1 2 1 2 1 2 2 2 2 17
Cloud 2 2 2 2 2 2 12
Big Data 2 2 2 2 1 1 1 11
Authoring 2 2 1 1 2 1 9
HMI 1 2 1 2 2 1 2 1 2 2 16
Aug. Reality. 1 2 2 1 2 1 1 2 12
Language 1 1 1 1 1 1 6
Media Convergence 1 1 1 2 2 2 9
(1) Light blue Secondary priorities
(2) Dark blue High level of relevance and therefore a high priority

7. STRENGTHS
• Well established
European Creative
Industries
• Excellent ICT Research
expertise relevant for CI
• Access to a wealth of
cultural resources
WEAKNESSES
• Weak penetration of
cutting edge ICT
technologies
• Shortage of ICT skills
• Atomised Market
OPPORTUNITIES
• Digital Content demand
is rising
• New Business Models
• Cross Cutting
Technologies
• Wide ICT deployment
THREATS
• Higher competition
from emerging markets
• Non-Consistent
Copyright system
• Distribution Chains
mostly non EU

8. New European Media
Connected Media & Content for Innovation and
Creativity in digital Europe
http://nem-initiative.org/
NEM the "European Technology Platform" for digital content just
published its Vision for Research, Innovation and beyond.
NEW NEM VISION PAPER
for H2020

9. Content personalisation
- Personal data
- Privacy
- Emotional monitoring
- User behaviour
Content Consumption
SMART CONTENT
- Rights management
- User interaction
- Transaction
- Translation
- ATAWAD
Content Creation
- Professional/users
- Post production
- Smart content
- Collaborative/crowd creation
- Storytelling
- Open data
- New formats (ATAWAD)
Content processing
- Storage, Cloud
- Brokering, aggregation
- Accessibility
- Data analytics
- Compression performance
nem ideas

10. 'The Future of ICT for Creativity and Creative
Industries'
http://ec.europa.eu/information_society/newsroom/image/final_report%20on%20workshop%20the%20future%20of%
20ict%20for%20creativity%20and%20creative%20industries%2026-27%20march%20luxembourg_6121.pdf
2 days
80 participants
18 topics
14%
44%
37%
5%
Research centre
Academic
organization
Industry (incl. SME
and SE)
Other (ex.
foundation)
WORKSHOP

11. Bringing the
worlds of
creativity and
technology
closer
together
Automatically
generated and
adaptive
content
Multi-sensory
experiences
Infrastructure
for CI SMEs
Tools with co-creation
abilities
Better
understanding
of creativity
Collaborative
design tools
Trans- and
cross-media
Traceability of
creative
content
Identified
topics…
ICT and Art
&
Art in ICT

12. The book: perfect technology for centuries…
…and still, a lot has changed
…and will change more
A thematic network of publishing companies and ICT
enterprises on sharing experiences, market analysis and
business cases studies.
Among the objectives: support policy innovation via
recommendations stemming from the dialogue between
stakeholders and the creation of an open web resource for
publishing and ICT professionals.

13. culture and
creative
industries
ICT
research
ICT industries
digital
cultural
heritage
cross-innovation
interdisciplinary
research
knowledge
transfer
stakeholders
engagement

14. Priorities
Creative industries
Goal
• Improve the competitiveness of European Creative Industries as drivers of the economy (growth
and jobs) through ICT. Support the European creative industry in their efforts towards a global
leadership in high-tech application sectors and the ability to develop innovative and effective
solutions. Strengthen Europe’s position as provider of creative products and services based on
individual and business creativity.
Actions
• Support research and innovation for the development of novel ICT technologies (authoring tools,
3D…) and its deployment in the Creative industries.
• Mobilising the entire range of available EU innovation instruments (SME actions, web
entrepreneur actions and access to finance) in support of creative industries innovation efforts
and fostering new business models.

15. DG CNECT
H2020 LEIT
CH4
H2020 Horizontal
Access to Finance
Help Grow
ICT WP 2014-2015:
- ICT18: 15M (2014)
- ICT22c: 7,5M(2014)
- ICT19a: 18M (2015)
ICT WP 2016-2017
SME Instrument
(Open Disruptive
Innovation)
ODI
Fast Track for
Innovation
(FTI)
Startup Europe
EIG: European Investor
Gate
ACE: Accelerate
Cross-Border
Engagement
FI-WARE: Accelerators
…and a new project
soon starting for creative
industries
Business Angels
ICT Co-Investment
Pilot (2015)

16. H2020 CALL1 results
Ideas:
• Small Innovation projects (6-18 Months, 0,5-1 Mio € max)
• ICT technology transfer to Creative Industries
Results:
• Covered all Creative Industries
Tourism Music
• Foster cross–disciplinarity
• 60% are SMEs, 60% are newcomers
Broadcasting
& Film
Fashion
Game
industry
Design
E-publishing
Multimedia &
social

17. Work Programme 2014-2015
ICT 19a – CALL 2
• Research in new technologies and tools to support
creative industries in the creative process from idea
conception to production,
17
• budget € 18 million,
• deadline for proposal submissions: 2015-04-14,
• small project proposals are expected (2-4 M€ funding),

18. Creative Industries as an EU priority
Commissioner for Digital Economy and Society
Günther H. Oettinger received in his Mission letter a
clear political mandate to support "the development
of creative industries and of a successful European
media and content industry able to reach out to
new audiences, adapt to the digital era and thrive
in the connected Digital Single Market".
18

19. Thank you for your
attention!
Further Information:
Digital Culture
http://ec.europa.eu/digital-agenda/en/content-and-
media/digital-culture
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