This session will show how ConversantLife.com developed into a premiere New Media content hub and social media experience reaching spiritually minded 18-34 year-olds by providing a compelling blend of culturally relevant blogs, video and podcast content, as well as user-submitted news on faith and cultural topics.

1. Stan Jantz: Co-Founder, CEO
Peter Schumerth: Director of Marketing

2. www.conversantlife.com/ecpa

3. What – A premier content and social
media experience
How – With biblically-informed and
culturally relevant blogs,
video, podcasts, resources
and news
Who – Reaching spiritually-minded
18-34 year olds

4.  Owned/Operated chain of bookstores
 Co-authored over 50 books
 Co-Founder of New Media company

5. Fresno
Bible House

6. The Triangle Offense

7.  See the world in GRAY
• Habits are VERTICAL, not linear
 Think GLOBAL
• Highly SOCIAL
 Highly EXPERIENTIAL
18-34 year olds

8.  Timely, relevant, THINK HOURLY
 Shorter bytes
 Same message, different medium
 Biblically-informed, but not authoritative
 Find excellent communicators
 Allow users to contribute

9.  Write at least once a week
 Think book, not diary
 Be personal, not formal
 Be relevant, timely - shorter bursts
 Write with a Conversant voice
 Engage your readers
 Promote yourself – BE VIRAL!

10.  Be a one-stop, flexible, scalable, searchable HUB
 Importance of Quality
 ABLE-ness: RSS-able, embed-able, email-able,
comment-able
 Don’t replace community, incorporate it
 Be Vertical: video, blog, podcast, iPhone, RSS

11.  Products:
• Books, curriculum, resources – Print & Digital
 Relational Campaigns:
• Blog/Branding Packages
 Traditional Online Advertising:
• Banner ads, RSS feeds, video content

14. “A lot of people think of publishing as printing books
on paper between covers, those objects in
bookstores. I always thought publishing was
about, first of all, understanding what matters,
figuring out how to gather information, and then
gathering the readers who that information
matters to.”
-- Tim O’Reilly

15. THANK YOU
Questions?