1. Internet Marketing Strategies Presentation to ECPA Nicole Poindexter President, Unbound Media

2. The Internet today may surprise you How many emails are sent each day? A. More than 25 per person in the world B. Less than 25 per person in the world Unbound Media, Inc

3. The Internet today may surprise you North Americans searched more per person and in aggregate than people on any other continent True False Unbound Media, Inc

4. The Internet today may surprise you How many major social networking sites more than doubled in 2007? 0 2 4 Unbound Media, Inc

5. The Internet today may surprise you Whose online gaming name is “attackwarf”? Unbound Media, Inc

6. The Internet today may surprise you What percent of consumer spending is online? What is the projected pace of growth of eCommerce in 2008? 20% of spending and ~2% growth with the recession 1% of spending and almost 20% growth Unbound Media, Inc

7. The Internet today may surprise you What percent of your ad budget and efforts should be online? Unbound Media, Inc

8. Most adults have internet access at home Percent of Adult Americans with Internet Access at Home Unbound Media, Inc

9. Internet usage dominating time spent on other media Source: Excerpted from “Surveying the Digital Future” A project of Center for the digital. Future—USC Annenberg School, 2007 Response to question: During any typical week, about how many hours of your leisure time, if any, do you spend with the following activities not online? 32 hours per week spent online Hours Spent in Leisure Unbound Media, Inc

11. Different media provide different value for consumers Source: The Nielsen Company Unbound Media, Inc Entertainment Stimulation Escapism To do Info Sleep Smarter Laugh Pass time Relax Book Internet Magazine Music / Radio News-paper TV /DVD / FIlm

13. Book retailing today Buying decision influences include author, community, co-op, but rarely the publisher brand Retailer disconnects publisher from customer Effective marketing difficult on tight budgets Backlist (and frontlist) titles are difficult to discover on crowded shelves Unbound Media, Inc

14. Internet marketing can address challenges Buying decision influence s include author, community, co-op, but rarely the publisher brand Retailer dis connect s publisher from customer Effective marketing difficult on tight budgets Backlist (and frontlist) titles are difficult to discovery on crowded shelves influence connect effective marketing discovery Unbound Media, Inc

16. Online marketing tools: advertising and branding Connect ! Publisher sponsored Author website Contests Unbound Media, Inc

17. Online marketing tools: advertising and branding Influence ! Unbound Media, Inc

19. Online marketing tools: web retailing Effective marketing ! Unbound Media, Inc

20. Online marketing tools: web retailing Personalized Recommendations Social Recommendations Discovery! Unbound Media, Inc

22. Online marketing tools: search Discovery! Unbound Media, Inc

23. Online marketing tools: search Google book search Paid Keyword advertising Organic Search Results Unbound Media, Inc

25. Online marketing tools: social networks Discovery! Connect! Influence! Unbound Media, Inc

26. Online marketing tools: social networks Unbound Media, Inc

27. Online marketing tools: social networks Unbound Media, Inc

28. Online marketing tools: social networks Unbound Media, Inc

31. How much of your marketing budget and efforts should be online? Unbound Media, Inc