Based on research conducted within the Industry, Jackie will present findings from the UK Centre for Events Management detailing the current adoption, levels of interest and evidence of best practice in sustainability within the Events Industry.
2. The state of
sustainability in the
events industry
Jackie Mulligan
Director of Enterprise
ICRETH, Leeds Metropolitan University
Project Director: CSR Global Study,
Future of Meetings Research
5. The future
• Future of Meetings
– Survey of 1600 meeting
businesses analysed
– 27 expert interviews
on future trends that will
shape industry
– Review of trends literature
7. Focus on Value
“The habits you learn
during the recession you
maintain afterwards, and
this is true for executives
of big global corporations.
The realisation that you
can save x million by
staying at home and not
travelling so much means
that the notion that as
soon as growth starts, the
shackles will be released
is a fanciful one.”
Paul Flatters, CEO
Trajectory
8. “The trend is to focus on the
boardroom. This is happening
with politicians and a focus on
how governments and corporates
spend money. We live in an
explicit environment and there
are serious consequences on the
meetings industry because we
have to report what we do.”
Ian Yeoman
Associated Professor at Victoria
University Wellington
Blame authority
9. • Values important
• Dislike over-consumption
• Critical of authority
• Share information
New generations
10. • CSR Study:
– 2300 surveyed and 100
interviews on discovering
value and importance
of CSR worldwide
The present
11. Response levels
Central & South
America
(11%)
Europe
(41%)
Africa
(0.5%)
North America
(27%)
Asia Inc.
Australia
10.5%
15. Example of CSR in Practice
• Messe Frankfurt
• Free travel for Trade
Fair visitors
• Part on payment
• Encourages staff
• Positive environmental
impact – Umbelt+
• Electric Train
Professor Bernd Hallier
16. Example of CSR in Practice
• Vancouver Convention
Centre
• Recycling + saving
planet + community
• Plastic bottles to
“United We Can”
programme
17. Example of CSR in Practice
• Patagonia recycling
plastic bottles
• Reuse = reduce impact
• Recycle one bottle =
Conserve energy to light
a 60-watt light bulb
18. Triple Bottom Line
• Holiday Inn – Low flow showerheads and faucet
aerators = saving Cdn $14,852 per year
• Fairmont Royal – Energy conservation – fixed
leaks & leaky steam traps.
Cost Cdn $25,000, Annual Saving Cdn $200,000
Source: Garci
24. What Delegates Want -v- What the Meeting Industry Provides
What Delegates Want
What the Meeting Industry Provides
0%
10%
20%
30%
40%
50%
60%
70%
80%
On the company website Via social media (e.g.
Twitter, Facebook, LinkedIn)
General press In a specific CSR report
25. Find out more and join the conversation
• www.mpiweb.org/FOM
• www.mpiweb.org/CSR
• LinkedIn:
Future of Meetings group
CSR in meetings and events group
• Twitter
– @icreth
– @mpi_HQ
– @jackiemulls
– @alexjkenyon
– @drsimonwoodward
Our research findings, most definitions of corporate social responsibilities and many CSR reports usually have three key CSR themes. Which are Environment, Workforce and Community.So… to get us going I would like you to think
Umvelt+ is a renewable energy train
FROM CASE STUDYClaire Smith, Vice President Vancouver Convention Centre - The Centre is partnered with a local programme called United We Can. Though focused on waste reduction, the Convention Centre still has attendees who drink from bottles or cans which are then left behind after events. – By partnering with the programme, we now donate all of our recyclables” Claire explains. Patagonia – mainly sports wear company - Fleeces – made from recycling – many other clothes https://www.patagonia.com/eu/enGB/patagonia.go?assetid=2782 – Patangonia works and retails in 11 countries throughout Europe and they use soda bottles to make fleeces, board shorts and underlayer clothing for high sweat activities http://www.patagonia.com/eu/enGB/patagonia.go?assetid=9015
Patagonia – mainly sports wear company - Fleeces – made from recycling – many other clothes https://www.patagonia.com/eu/enGB/patagonia.go?assetid=2782 – Patangonia works and retails in 11 countries throughout Europe and they use soda bottles to make fleeces, board shorts and underlayer clothing for high sweat activities http://www.patagonia.com/eu/enGB/patagonia.go?assetid=9015Recycling a single plastic bottle can conserve enough energy to light a 60-watt light bulb for up to six hours
Steam traps are to use steam to heat things.
Survey results78% believe that customers will expect CSR79% believe that your employees will expect it60% believe that CSR will secure future business opportunities