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How to measure success or failure?!


!   Presented at Transforming Transportation 2013!

! Henriette Vamberg!
!   Director!
!   GEHL Architects!




Transforming Transportation 2013!
How	
  to	
  measure	
  success	
  or	
  failure	
  ?	
  
Henrie2e	
  Vamberg,	
  Director
Gehl	
  Architects	
  
	
  
	
  
	
  	
  
	
  
	
  
	
  
Public life
Keeping	
  the	
  customers	
  happy	
  	
  	
  
-­‐	
  also	
  future	
  genera5ons	
  
Moscow	
  
Melbourne, - 3 mio. Inh.
Places for People Melbourne
1994




Places for People Melbourne
2004
streets	
  =	
  80%	
  
1993 - 2004              From
1.000 to 10.000 residents in the city
centre
67%	
  
public	
  space	
  in	
  1983	
  	
  	
  
accessible	
  all	
  hours	
  
public	
  space	
  in	
  1993	
  	
  	
  
accessible	
  all	
  hours	
  
public	
  space	
  in	
  2004	
  
accessible	
  all	
  hours	
  
accessible	
  business	
  hours	
  
pedestrian	
  zone	
  -­‐	
  lunch5mes	
  
Extention and modernization of the Streetcar System
extent of bluestone
paving in 2004




A policy of wide sidewalks with Bluestone pavements
1983	
  




           l  =	
  5	
  dwellings	
  
1987	
  




           l  =	
  5	
  dwellings	
  
1992	
  

738	
  dwellings	
  




                       l  =	
  5	
  dwellings	
  
1997	
  

3,763	
  dwellings	
  




                         l  =	
  5	
  dwellings	
  
                         l  convenience	
  store	
  
2000	
  

7,399	
  dwellings	
  




                         l  =	
  5	
  dwellings	
  
                         l  convenience	
  store	
  
2002	
  

9,895	
  dwellings	
  




                         l  =	
  5	
  dwellings	
  
                         l  convenience	
  store	
  
street	
  trees	
  
since	
  1993	
  
1992	
     2005	
  




1992	
  




1992	
  
Outdoor	
  Cafes	
  




                       •   !    curbside cafes in 1983
Outdoor	
  Cafes	
  




                       •   !    curbside cafes in 1993
Outdoor	
  Cafes	
  




                       •   !    curbside cafes in 2004
•  	
  	
  	
  	
  	
  	
  	
  3311	
  per	
  cent	
  increase	
  in	
  apartments	
  1982-­‐2002;	
  
•  	
  	
  	
  	
  	
  	
  	
  830	
  per	
  cent	
  more	
  residents	
  1992-­‐2002;	
  
•  	
  	
  	
  	
  	
  	
  	
  71	
  percent	
  more	
  public	
  space	
  1994-­‐2004;	
  
•  	
  	
  	
  	
  	
  	
  	
  62	
  per	
  cent	
  more	
  students	
  in	
  the	
  CDB	
  1993-­‐2004;	
  
•  	
  	
  	
  	
  	
  	
  	
  275	
  per	
  cent	
  more	
  cafes	
  and	
  restaurants	
  1993-­‐2004;	
  
•  	
  	
  	
  	
  	
  	
  	
  pedestrian	
  traffic	
  has	
  nearly	
  doubled	
  In	
  the	
  Bourke	
  
                               	
  Street	
  Mall	
  between	
  1993	
  and	
  2004	
  from	
  43,000	
  
                               	
  people	
  per	
  day	
  to	
  81,000;	
  	
  
•  	
  	
  	
  	
  	
  	
  	
  Night	
  Vme	
  pedestrian	
  traffic	
  has	
  increased	
  98	
  per	
  cent	
  
                               	
  1993-­‐2004	
  reflecVng	
  the	
  growth	
  of	
  bars	
  and	
  café’s	
  and	
  
                               	
  a	
  safer,	
  more	
  welcoming	
  environment	
  
Retail	
  




         ResidenVal	
  

Office	
  Vacancies	
  

      Employment	
  

   Bars	
  and	
  Pubs	
  
New	
  Road,	
  Brighton	
  _	
  before	
  	
  




	
                                                       CABE	
  Conference	
  -­‐	
  London	
  
                                      58
	
                                                                       March	
  2008	
  
New	
  Road	
  -­‐	
  Brighton,	
  England	
  




       Before	
  renovaVon	
  –	
  September	
  2005	
  
       Very	
  few	
  people	
  choose	
  to	
  spend	
  Vme	
  
       at	
  New	
  Road	
  despite	
  proximity	
  to	
  
       theatres,	
  parks,	
  and	
  cafe’s	
  	
  
	
                                                                      CABE	
  Conference	
  -­‐	
  London	
  
                                                                   59
	
                                                                                      March	
  2008	
  
New	
  Road	
  –	
  a	
  new	
  route	
  in	
  the	
  city	
  
       175 % more pedestrian traffic




	
                                                            CABE	
  Conference	
  -­‐	
  London	
  
                                       60
	
                                                                            March	
  2008	
  
New	
  Road	
  -­‐	
  Brighton,	
  England	
  
A`er	
  the	
  renovaVon,	
  New	
  Road	
  became	
  one	
  of	
  the	
  
most	
  popular	
  places	
  in	
  Brighton	
  to	
  spend	
  Vme
       600 % more staying activity




4th most important destination in Brighton
	
  
                    65
                                   CABE	
  Conference	
  -­‐	
  London	
  
	
                                                                      March	
  2008	
  
New	
  Road	
  -­‐	
  Brighton,	
  England	
  




•       Cars	
  Before	
  1300	
  (7am-­‐7pm)	
  
•       Cars	
  APer	
  	
  	
  	
  	
  100	
  (7am-­‐7pm)	
  
•       Average	
  speed	
  12	
  mph	
  (fastest	
  13	
  mph	
  was	
  a	
  bicycle!)	
  
•       Cycling	
  up	
  22%	
  
 	
                                                                              CABE	
  Conference	
  -­‐	
  London	
  
                                                    66
 	
                                                                                              March	
  2008	
  
1.  What	
  makes	
  us	
  happy	
  ?	
  	
  
2.  How	
  can	
  we	
  unite	
  family	
  life,	
  with	
  our	
  job	
  
    and	
  our	
  leisure	
  5me	
  /how	
  to	
  avoid	
  the	
  
    segregated	
  model	
  of	
  life	
  in	
  the	
  suburbs	
  
    and	
  work	
  in	
  the	
  city	
  ?	
  
3.  More	
  demands	
  on	
  the	
  city	
  to	
  offer	
  more	
  
    for	
  more	
  people	
  and	
  for	
  different	
  ages,	
  
    cultures,	
  genders	
  etc.	
  	
  
4.  What	
  is	
  in	
  fact	
  ”urban”,	
  diverse,	
  lively,	
  
    engaging,	
  reflec5ng	
  ourselves	
  and	
  our	
  
    culture,	
  uni5ng	
  us,	
  establishing	
  common	
  
    grounds	
  
www.gehlarchitects.com	
  
blog	
  
Transforming Transportation 2013!

!     Co-organized by EMBARQ and The World Bank!
!     More information at:!
!     EMBARQ.org!
!     worldbank.org/transport!

!   Questions? Comments? Contact us at embarq@wri.org!
!   Follow us on  Twitter: @EMBARQnetwork!




Transforming Transportation 2013!

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How to Measure Success or Failure in Urban Development - Henriette Vamberg - GEHL Architects - Transforming Transportation 2013 - EMBARQ and The World Bank

  • 1. How to measure success or failure?! !   Presented at Transforming Transportation 2013! ! Henriette Vamberg! !   Director! !   GEHL Architects! Transforming Transportation 2013!
  • 2. How  to  measure  success  or  failure  ?   Henrie2e  Vamberg,  Director
  • 3. Gehl  Architects                
  • 4.
  • 6. Keeping  the  customers  happy       -­‐  also  future  genera5ons  
  • 7.
  • 8.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Melbourne, - 3 mio. Inh.
  • 31. Places for People Melbourne 1994 Places for People Melbourne 2004
  • 32.
  • 34. 1993 - 2004 From 1.000 to 10.000 residents in the city centre
  • 36. public  space  in  1983       accessible  all  hours  
  • 37. public  space  in  1993       accessible  all  hours  
  • 38. public  space  in  2004   accessible  all  hours   accessible  business  hours   pedestrian  zone  -­‐  lunch5mes  
  • 39.
  • 40. Extention and modernization of the Streetcar System
  • 41. extent of bluestone paving in 2004 A policy of wide sidewalks with Bluestone pavements
  • 42. 1983   l  =  5  dwellings  
  • 43. 1987   l  =  5  dwellings  
  • 44. 1992   738  dwellings   l  =  5  dwellings  
  • 45. 1997   3,763  dwellings   l  =  5  dwellings   l  convenience  store  
  • 46. 2000   7,399  dwellings   l  =  5  dwellings   l  convenience  store  
  • 47. 2002   9,895  dwellings   l  =  5  dwellings   l  convenience  store  
  • 49. 1992   2005   1992   1992  
  • 50. Outdoor  Cafes   • !  curbside cafes in 1983
  • 51. Outdoor  Cafes   • !  curbside cafes in 1993
  • 52. Outdoor  Cafes   • !  curbside cafes in 2004
  • 53.
  • 54.
  • 55. •               3311  per  cent  increase  in  apartments  1982-­‐2002;   •               830  per  cent  more  residents  1992-­‐2002;   •               71  percent  more  public  space  1994-­‐2004;   •               62  per  cent  more  students  in  the  CDB  1993-­‐2004;   •               275  per  cent  more  cafes  and  restaurants  1993-­‐2004;   •               pedestrian  traffic  has  nearly  doubled  In  the  Bourke    Street  Mall  between  1993  and  2004  from  43,000    people  per  day  to  81,000;     •               Night  Vme  pedestrian  traffic  has  increased  98  per  cent    1993-­‐2004  reflecVng  the  growth  of  bars  and  café’s  and    a  safer,  more  welcoming  environment  
  • 56. Retail   ResidenVal   Office  Vacancies   Employment   Bars  and  Pubs  
  • 57.
  • 58. New  Road,  Brighton  _  before       CABE  Conference  -­‐  London   58   March  2008  
  • 59. New  Road  -­‐  Brighton,  England   Before  renovaVon  –  September  2005   Very  few  people  choose  to  spend  Vme   at  New  Road  despite  proximity  to   theatres,  parks,  and  cafe’s       CABE  Conference  -­‐  London   59   March  2008  
  • 60. New  Road  –  a  new  route  in  the  city   175 % more pedestrian traffic   CABE  Conference  -­‐  London   60   March  2008  
  • 61.
  • 62.
  • 63.
  • 64.
  • 65. New  Road  -­‐  Brighton,  England   A`er  the  renovaVon,  New  Road  became  one  of  the   most  popular  places  in  Brighton  to  spend  Vme 600 % more staying activity 4th most important destination in Brighton   65 CABE  Conference  -­‐  London     March  2008  
  • 66. New  Road  -­‐  Brighton,  England   •  Cars  Before  1300  (7am-­‐7pm)   •  Cars  APer          100  (7am-­‐7pm)   •  Average  speed  12  mph  (fastest  13  mph  was  a  bicycle!)   •  Cycling  up  22%     CABE  Conference  -­‐  London   66   March  2008  
  • 67. 1.  What  makes  us  happy  ?     2.  How  can  we  unite  family  life,  with  our  job   and  our  leisure  5me  /how  to  avoid  the   segregated  model  of  life  in  the  suburbs   and  work  in  the  city  ?   3.  More  demands  on  the  city  to  offer  more   for  more  people  and  for  different  ages,   cultures,  genders  etc.     4.  What  is  in  fact  ”urban”,  diverse,  lively,   engaging,  reflec5ng  ourselves  and  our   culture,  uni5ng  us,  establishing  common   grounds  
  • 70. Transforming Transportation 2013! !   Co-organized by EMBARQ and The World Bank! !   More information at:! ! EMBARQ.org! ! worldbank.org/transport! !   Questions? Comments? Contact us at embarq@wri.org! !   Follow us on Twitter: @EMBARQnetwork! Transforming Transportation 2013!