Impact of Raahgiri Day in Gurgaon, India - Amit Bhatt - EMBARQ India
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Know more the impact that Raahgiri Day – Apni Rahen, Apni Azaadi - temporarily closing certain stretches of road space to automobiles and opening them to people - has created in Gurgaon. Raaghiri day creates a whole new safe, healthy, eco-friendly and vibrant city street experience. Streets are public assets, but on most days are monopolized by cars, two-wheelers, trucks etc. This movement is an attempt to prioritize cyclists and pedestrians in Gurgaon; to build a city with bicycle paths and pedestrian avenues interwoven through its urban landscape.
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Impact of Raahgiri Day in Gurgaon, India - Amit Bhatt - EMBARQ India
- 1. Impact of Raahgiri Day! Amit Bhatt, Strategy Head – Integrated Urban Transport, EMBARQ India! ! Participants, Local Business, Environment & Safety !
- 2. ! Participants ! User survey! ! Local Business ! Business establishment survey ! ! Environmental Impact ! Noise level survey ! Air quality (PM 2.5) survey! ! Road safety ! Accident analysis (FIRs)! Impact Analysis!
- 4. ! Online and in person survey done in March 2014 ! ! Raahgiri was NOT extended to Palam Vihar! ! 185 samples collected ! 85 on-line responses !100 in-person interviews ! User Survey Methodology!
- 5. 17% 43% Women 57% Men 73% Adults 19% Kids 8% Elders Alone Family Friends 53% 31% Gender Group size
- 6. Frequency of Visit 6 44% Regular visitors 29% First Timers
- 7. Group Size 7 15% More than 3 no’s 29% 20% 36% 56%
- 8. 50% 40% Reasons for Participating 87%Safety, Activities, Community, Fun …. 10 MIN 10-30 MIN Time Taken to Reach the Venue
- 9. Distance to Venue 59% Bicycle Walk 46% Within 2 KM 31% Within 2-5 KM Mode to Reach Venue
- 11. Time Spent 1 Hour 2 Hours > 4 Hours3 Hours 7% 13% 20% 60%
- 12. 27% Zumba Yoga Skate Games Music 22% 20%9%22% 61% 25% 14% At home, relax Eat out Shopping Activities – Raahgiri Day Activities – Non Raahgiri Sunday
- 13. 28%Bought Bicycles post Raahgiri 87%Started Walking / Cycling for Short Trips Cycle Sales Non-motorized transport usage
- 14. 71% In favor of Raahgiri beyond March 2014 Make it a Full Year Event 19% 47% Additional Activities & Cycles 18% Summer Timings 16% Awareness Building Extension Suggestions
- 15. ! In person survey done in March 2014 ! ! Total of 63 samples collected ! 1) 23 from Galleria Market ! 2) 16 from Sushant Arcade ! 3) 13 from Super Mart ! 4) 11 from Vyapar Kendra ! Sushant Arcade Super Mart Local Business Survey Details!
- 16. Typology of Establishments in the Four Markets 13% 10% 11% Apparels Grocery Formal Eatery Health Informal / Hawkers 9% 19% 16%22% Others Fine Dining Eatery ( Normal Eater + Fine Dining) Electronics Informal Shops / Hawkers (Paan shop , Juice, Tea St) 72% 15% 10% 3% 68% 14% 11% 7% 60% 32% 5% 3% 93% 4% 2% 1% Galleria Market Super Mart Vyapar Kendra Sushant Arcade Others (Real estate , Garments , Grocery, Body care, Chemist , Gift ,etc.) Typology of Establishments Surveyed
- 17. Owners Awareness and Opinion About Raahgiri 90% were aware 79% liked Raahgiri Galleria Market 87% Vyapar Knd. 73% Super Mart 61% Sushant Arcade 81% Market Wise opinion Marketwise Positive Opinion
- 18. Reasons for Liking Raahgiri Day 50% Increase in Sales Activities, Fun, Safety Health & Fitness Increased Environmental Awareness 27% 13% 10%
- 19. Shop Owners’ Perception Before the Start! Lack of awareness 80%of shop owners did not support Raahgiri before it’s launch 46%35% Not Related 19% Impact mobility Reasons for Negative Perception
- 20. Consumer Opinion on Raahgiri Day – According to Business Owners Activities & Fun 73%
- 21. 14% 29% Impact on Local Business 14% sales Timings Foot Fall Vs Non Raahgiri Sundays
- 22. 17% Eateries 28% Fine Dining 5% Body Care 6% Grocery Typology of Establishments Impacted Favorably Informal Eateries 44%
- 23. 84% 24%40% 20% 16% Improve Enforcement Encourage more participation & start early in Summers Allow Marketing & Publicity Increase Coverage Shop owners wanted Raahgiri to extend beyond March 2014 Extension of Raahgiri Day Suggestions
- 25. Impact on Noise Levels by Location 24%reduction near Sushantlok Police St. Compared to average weekday noise levels at the same location 2%reduction near activity stage (Galleria Mkt.) Compared to average weekday noise levels at the same location
- 26. Air Quality Exposure to PM 2.5 Week Days Avg. 194 µg/m3 Non Raahgiri Sunday Avg. 147 µg/m3 Raahgiri Day Avg. 99.8 µg/m3
- 27. Reduction to Exposure to PM 2.5 by Location Motor Vehicles Prohibited (Totally) CAR Near Galleria Market Near Huda City Centre 69% reduction compared to weekdays 25% reduction compared to non Raahgiri Sunday 28% reduction compared to weekdays 18% reduction compared to non Raahgiri Sunday Motor Vehicles Prohibited (Partially)
- 28. 28 Jan FebMar AprMayJun Jul AugSepOct Nov Dec Jan FebMar Apr Jan – Oct, 2013 5Fatalities 0Fatalities Nov 13 – Oct 2014 Road Traffic Fatalities – Shushant Lok Area
- 29. Impact 29 22 Weeks Environment Local Business Fun NMT Family Public Space Noise Raahgiri Day Safety Quality of life Equity
- 30. www.embarqindia.org! ! Contact Amit Bhatt, Strategy Head – Integrated Urban Transport, EMBARQ India at abhatt@embarqindia.org! ! EMBARQIndia.org! ! ! ! Follow us on Twitter: @EMBARQIndia! Find more / Questions / Comments!