We develop mobile and web music streaming application for mobile and broadband carriers and operators to drive their revenue. Our main client is Kcell - leader of the mobile network in Kazakhstan. If you are looking on how to increase the revenue of your mobile business, we can provide you with a platform for music streaming. Average revenue of our clients - 1m USD per year.

1. Music streaming
service
Commercial offer for music service
integration
2018 NOVEMBER | ENAZA DEV

2. Our product
24-hour access to music content;
Universal access: start listening on your
computer and continue on your
smartphone;
Lack of annoying ads;
Service collected the most extensive
collection of variety art;
Internet traffic is not charged for
subscribers.
MUSIC STREAMING SERVICE

3. The target audience
Mobile operator subscribers;
Active users of the mobile Internet who are watching the news of the music
industry;
Active users of mobile applications;
Who are ready to pay for music content.
MEN AND WOMEN OF 25-30 YEARS

4. Functional
Personal recommendations;
New music every day;
Modern player;
The service is available in any
language;
Radio;
Quality selections for every taste;
Lyrics;
Making playlists;
Offline mode.

5. Audience Survey and Key
Benefits
More than 80% of the audience characterize their
experience in using the service as positive.
84% are ready to recommend it to friends and
acquaintances!
37% consider design and functionality as an
advantage of the service;
23% have chosen service for music content.;
20% called the advantage of having a tariff
subscription;
18% have chosen the service for the
opportunity to listen offline.
Key benefits:

6. Why do people choose us?
Meets the functional requirements of music
services.;
Analyzes the target audience and takes into
account its interests in the development of new
functionality and content filling;
Offers multiple subscription models;
So, the operator service builds trust and loyalty on
the part of the operator’s subscribers;
Surpasses competitors in terms of local content,
“closes” search queries for popular Russian and
foreign performers.
«To become an indispensable, familiar part of
everyone’s life, changing, surprising and exceeding
expectations».
Thanks to these qualities, the music service
harmoniously fits into the mobile Operator's mission.:

7. Why do partners choose us?
Start of the project does not require financial costs;
The operator earns 40% of the service revenue;
The operator does not bear the risks of related and
copyright, all risks are on Enaza dev;
Ui / Ux of the service fully meets the trends of
modern music services;
Operator service increases customer confidence
and loyalty;
The service has the most complete catalog of
local music with all copyrights
Enaza dev together with the operator plans and
analyzes the effectiveness of all promotional
activities;
Focus group Enaza dev develops project within
mobile Operator strategy.

8. Technical solution

9. P - Payment for one Subscriber (10 ¢, VAT included)
N - % Rightholder content consumption (50%)
K - % Rightholder rewards (50%)
Operator Fee
Total Standalone Subscription Fee:
- with 100,000 users* - $40,000/m. (VAT
incleded
- with 500,000 users* - $200,000/m. (VAT
incleded
* calculation is carried out at the rate of the average monthly indicator LT = 10 days. An increase in LT is directly proportional to revenue growth.
Music service
mobimusic has already
been launched and
successfully operates in
Kazakhstan
How the model Operator - Provider works
The operator pays a subscription
for content for Subscriber

10. PROJECT MONETIZATION
$ 8 640 000*
Service cost
10 ¢*/per
day
Number of
unique users
360,000
Time period
24 months
LIFE TIME
10 days
REVENUE
≈
*the calculation is made approximate and is not fundamental

11. I stage
Starting and generating first subscriptions

12. Announcement
of services
Adding a new section to the official website of
mobile Operator: description of the service,
screenshots of the application, video with
functionality, etc.;
Inclusion of the music service in the mobile
application in the menu and in the “Sales hit”;
Landing page for web and mobil devices;
Social networks: announcement of a new
function in official accounts of mobile Operator;
SMS.

13. II stage
Increase audience coverage and channel targeting

14. Increase audience
reach
E-mail marketing;
Contextual advertising (search and banner
advertising);
Pop-up on site;
Online TV Banners;
A series of draws for new users - subscriptions,
tickets (landing page, social networks, bulk,
ussd, e-mail and other channels for the
announcement).
Telemarketing.

15. Tariff Policy
The tariff subscription fulfills objections of a
skeptical audience and forms a potential base
for Stand-Alone. A year later, a new tariff is
introduced with the included service.
30 days of the trial period at Stand-alone and the
possibility of daily billing also reduce the
threshold of entry and give a high conversion to
subsequent payments~ 60%.
The two models give the customer a choice,
reduce the barrier to entry:
Thanks to these qualities, the music service
harmoniously fits into the mobile Operator mission.:
Stand-alone subscription
Tariff subscription
Forming a loyal audience
with a potential for multiple
growth*
*thanks to this tariff policy, the operator’s revenue has grown x5

16. Inclusion of services in
the tariff plan
Inclusion of music in the tariff plan:
For example, Tariff X, which already includes, for
example, Kaspersky Total Security, Parental Control
and 5000 films.
Inclusion of the service in the tariff plan as an
additional service:
The user can independently choose the service
in the tariff plan.

17. III stage
Analysis of advertising channels, the selection of the most
effective and the formation of the marketing mix

18. None of us is as
smart as all of us .
Kenneth H. Blanchard
The presentation was prepared by your future partners - the company Enaza Dev.
EMAIL
dvrabie@enazadev.ru
SKYPE
riuric
OUR CONTACTS:
DUMITRU VRABIE
CEO, ENAZA DEV LLC