Presentation on Irish Successes – Experiences - Tips for applicants given by Eddie Shaw, Carr Communications at Session 2 at EPA H2020 SC5 Info Day 7.10.16

1. Irish Successes – Experiences - Tips for applicants
7th October, 2016
Eddie Shaw

2. Contents
• Who are Carr Communications?
• Our EU track record
• The lessons we have learnt
• Our areas of interest in the future

3. Who are Carr Communications?
• Over 40 years in business
• Household brand name for public relations,
communications, careers, HR consulting and training
& development.
• Developing new services in areas such as behavioural
economics and making an impact in a digital world
• Blue chip clients such as;
– We never talk about our clients!
– We help them talk about themselves
– Truth and facts
• Became involved in EU projects about 9 years ago

4. So what we need is lots of new
diverse babies that are protected
by the best bits of the bathwater
Our EU Track record
• Have been involved in 38 proposal
consortia in diverse range of Work
Programmes including:
– Manufacturing; Space; Transport;
Security; ICT; Health; Food Security
and the Environment
• Coordinated 2 of the 38. Both not
funded. Both scored 13.5 out of 15
• Of the 38 proposals 8 were successful
and funded – 21% success rate

5. Current Projects

6. The Key lessons we have learned

7. Benjamin Franklin (1709 – 1790)
allegedly said . . .

8. 293 years later . . .
Roy Keane (1971) definitely said . . .

9. So what we need is lots of new
diverse babies that are protected
by the best bits of the bathwater
Key Lessons – The Present
• H2020 - Before the Call
• Enterprise Ireland and NCPs
• The Call
– Lots of great ideas searching for a call for funding?
– Wrong way round
• The Consortium
• The Coordinator
• The Proposal
– Don’t waste time on bad calls, consortia, proposals,
• Planning the proposal
– Drafting, writing, reviewing, thinking, questioning,
visuals, budget, editing and proofing
• The Big Decision – Go or No Go

10. So what we need is lots of new
diverse babies that are protected
by the best bits of the bathwater
Key Lessons – The Future
• And the Winner is . . . IMPACT
• Communication is . . .
– The creation of understanding
– Enabling action
– That changes behaviour
– For the common good
• Dissemination is . . .
– A good story well told
• Exploitation is . . .
– Continuity of positive change
• Behavioural Science
– Economics and Psychology

11. So what we need is lots of new
diverse babies that are protected
by the best bits of the bathwater
Key Lessons – The Future
• IMPACT
• Communication is . . .
– The creation of understanding
– Enabling action
– That changes behaviour
– For the common good
• Dissemination is . . .
– A good story well told
• Exploitation is . . .
– Sustainable positive change
• Behavioural Science
– Economics and Psychology

12. So what we need is lots of new
diverse babies that are protected
by the best bits of the bathwater
Key lessons – The Future
• IMPACT
• Behavioural Science
– Economics and Psychology applied to
behaviour change
• Research is required
– Explore and improve the connection
between Communication, Dissemination,
Exploitation, Behavioural Science and
IMPACT

13. !terate Team Meeting
28th June 2016
Work harder selecting the right call
and consortia to be part of - as you
do in developing a proposal

14. Our areas of interest in the future

15. Particular areas of interest
• Calls that involve some of the
following:
• shifting the behaviour of citizens
in a positive way
• a need for significant stakeholder
engagement
• training and education
programmes
• real impact that will deliver
societal benefit
• Always willing to listen to any
opportunity and very happy to help

16. Irish Successes – Experiences - Tips for applicants
7th October, 2016
Eddie Shaw