EQTD's How to Market & Sell Services Effectively

How to Market & Sell Services Effectively

How to Market & Sell Services Effectively www.eqtd.com

Welcome
Selling is the art of:

1.Matching product benefits with
customer needs or desires.
2.Sell your businesses offerings by
communicating the value of your
product or service to your
potential customers.
3.Lead the customer through the
buying decision and facilitate a
satisfying transaction.


Creating a Plan

Creating an effective marketing
plan is not difficult; however, our
perception about marketing is
what makes it more difficult.

Most people avoid doing what is
hard and confusing.


5 Steps For Effectively Marketing Your Services

So, let’s make it
simple. Effective
marketing starts by
creating a simple plan
that you can follow
consistently.

Here are some tips to
help you create a
simple marketing
plan.


Step One: What Do You Want To Do And Why?
Everything starts with thoughts. You must be clear about what you are doing
and why. Your confusion will stop you from attracting clients, and it will affect
your results.

Also, lack of passion will lead to abandoning your plans as soon as you hit the first
bump on the road.

Therefore, you must find a
higher purpose to motivate
you.

Your purpose will give you
strength to move forward.


Step Two: Who Are You Serving And How?
The next step is to identify your target
market and their needs.

You need to know what they really
want and need; otherwise, you will not
be able to attract clients.

No one goes to the dentist unless they
are in pain or trying to avoid pain!

Knowing what they need will enable you
to align your services and provide
solutions they want to solve their
problems.

That is what niche marketing is all about!


Step Two: Who Are You Serving And How?

A niche is a specific service you provide
to your target market.

Clients are looking for results,
not your services.

Therefore, the key to becoming a
successful service professional is to help
your clients achieve the results they
want.

That is the value you provide and helps
you stand out in your market.


Step Three: How Will You Attract Your Ideal Clients?

How will you connect with your ideal
clients?

You may have the greatest products and
services; however, you will only succeed
if you can attract the right clients.

You must connect with your potential
clients and tell them how you can solve
their problems.

You must communicate consistently,
effectively, and in a memorable way to
stand out in your client’s mind.


Step Three: How Will You Attract Your Ideal Clients?
Speaking, networking, social media, and writing are some of the
common marketing strategies that service professionals use to attract clients.
Look into what you do best and choose the strategies that are aligned with your
strengths.
It is important to plan before taking a lot of actions. Your time is the most valuable
asset you have and your actions must produce the results that you want.


Step Four: Fully Express Yourself, Monitor Your
Progress, and Have Fun!

Now, it is time to get out there
and share your gift with others.

You must express yourself
completely and authentically.

Your clients buy from those whom
they like and trust.


Step Four: Fully Express Yourself, Monitor Your
Progress, and Have Fun!

You must monitor your plans and
change as needed.

You are passionate about what you
do and who you serve, but detached
from how you are reaching out to
them.

Stay open to changing your
strategies and identifying the ones
that really work and produce the
results that you want.


Step Five: Invest in your education, but ask for help
often!


Step Five: Invest in your education, but ask for help
often!
You must continually work to improve your skills and
knowledge.

Successful solo professionals constantly learn new things. They
internalize what they learn and discover new strategies.

Most clients consider you the expert and they want to hear your
ideas & thoughts.

So, you must constantly learn and improve in your respective field.

In addition, you must learn about marketing and how you can run
your business more effectively.

6 Quick Tips

Know your product.
Imagine every question a prospect might ask
and arm yourself with answers, linking each
product fact to a customer benefit.

Explain your offering in a sentence.
Condense everything you know into a brief
explanation that can grab interest and cause
the prospect to think, “Hmm, this will benefit
me.”

Know your prospect.
Visit websites, read company brochures, talk
to mutual associates, and do any research
necessary to arrive armed with prospect
knowledge.


6 Quick Tips
What message is the prospect is ready for?
Especially if yours is a new or unusual offering,
you may need to help the prospect see the need
before asking for the order.

Set your sales presentation goal.
Often, your aim is an incremental step — to
prompt the prospect to request a proposal, to
schedule a meeting with a higher-level decision
maker, to arrange a demonstration, or to take
some other step to move the process toward its
final step.

Dress for success.
The general rule is to project your own business
image well while dressing at least as formally as
those to whom you’ll be presenting.


This session was developed and brought to you by
EQTD Consulting Malaysia

www.eqtd.com
info@eqtd.com


EQTD's How to Market & Sell Services Effectively

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