This document summarizes a presentation given by Prof. Aristotelis Naniopoulos on the CIPTEC project. The CIPTEC project aimed to make public transport more attractive through collective innovation. It involved partners from 7 European countries. The project identified existing innovations, obtained new ideas through crowdsourcing and co-creation workshops, conducted advanced marketing research, and developed a toolbox. It identified market trends influencing public transport and segmented public transport users. The project is expected to impact public transport by encouraging the adoption of innovation mixes, utilizing ideas from its collective intelligence activities, and adopting a modern marketing perspective to promote public transport.

1. Prof. Aristotelis Naniopoulos
Aristotle University of Thessaloniki
Transport Systems Research Group
www.tsrg.gr
Collective Innovation for Public Transport in
European Cities
EGVIA - ERTRAC
1st European Conference Results from Road Transport Research in H2020 projects
Session: New mobility patterns
Brussels, 29 – 30 Nov. 2017

2. www.ciptec.eu
Contents of the presentation
CIPTEC Consortium and project’s Objectives
Main results according to the Objectives
Market and Societal Trends influencing PT
Identification of existing innovations & ranking
Shaping future innovation:
• CIPTEC crowdsourcing campaigns
• CIPTEC co-creation workshops
Advanced Marketing Research
Involving Social Entrepreneurs in PT
CIPTEC ‘Public Transport Innovation Toolbox’
Expected or potential impacts (long term) of the project –
based on the achievements
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017

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CIPTEC Consortium
ü Seven (7) different European
countries: Germany, France,
United Kingdom, Italy, the
Netherlands, Belgium and Greece.
ü Twelve (12) partners grouped in
four (4) main categories in terms of
their type and mission:
• Universities (research groups)
• Research consultancies and
agencies
• Public Transport bodies
• Two European networks –
“umbrella” organisations
• European Metropolitan
Transport Authorities
• European Passengers
Federation
ü EU funding contribution/Total
project cost: 3,498,350 euros
CIPTEC project has received funding by the Horizon 2020 research and innovation programme of
the European Union (No 636412).

4. www.ciptec.eu
Overall aim: Make PT more attractive for reducing congestion and relevant
impacts
Partial Objectives:
ü Analysis of market trends and consumer needs
ü Mapping and evaluation of existing innovative services and practices
ü Creation of innovative ideas by collective intelligence (crowdsourcing, co-
creation)
ü Performing advanced marketing research and consumer experimentation for
increasing PT usage
ü Developing a toolbox to support PT operators and authorities in introducing
innovation aimed at integrating services and increasing consumer satisfaction
ü Developing a model strategy plan for PT operators and authorities aiming to make
PT more attractive
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
CIPTEC project’s Objectives

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Main results according to
the Objectives
(until, November 2017, project ends in April 2018)
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017

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Market and Societal Trends influencing PT
Enhancement of
Urban Governance
Globalization
Population ageing
Shared Economy
Transforming families
and household sizes
Urban SprawlInnovative
Technologies
Sustainable
Lifestyles
Environmental
degradation
Harmonisation
of EU Legislation
Urbanisation
Corporate social
responsibility
Social
Innovation Flexible Economy
Individual
Empowerment
Source: CIPTEC D1.1 ‘Report on major market trends, the effect of societal trends on market, and their influence on public transport’
Research method: Questionnaire survey, 441 respondents (153 fully completed
quest.), from 7 EU countries (April-May 2016), analysis with SPSS 23 statistics
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017

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Identification of existing innovations &
ranking
≈200 innovations identified
by consortium (PT, OT, OB)
voting by
consortium
31 most promising innovations,
worked out in detail
(11 PT,10 OT,10 OB)
validation by experts (interviews,
online questionnaire, workshop)
These are feeding
the ‘toolbox’
CIPTEC Consortium, D2.2 ‘Portfolio of public transport services and "products" targeted to the traditional and new customer base,
incorporating field research results’
CIPTEC Consortium, D2.3 ‘Portfolio of existing innovative supply from other transport systems or/and business sectors, incorporating field
research results’
CIPTEC Consortium, D2.4 ‘Workshop on existing innovative supply’
Methodological process:
Research methods:
Most Promising innovations:
1. Paperless Travel
2. Combined tickets
3. Mobility as a Service
Ranking criteria:
ü Feasibility
ü Transferability
ü Correspondence to the PT users’ needs
ü Correspondence to the PT bodies’ needs
From Sep. 2015 until June 2016
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017

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Shaping future innovation:
Collective intelligence in the frame of CIPTEC
ü5 Crowdsourcing campaigns
ü8 Co-creation workshops
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017

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CIPTEC crowdsourcing campaigns
ü 5 crowdsourcing campaigns/platforms:
ü Thessaloniki, Frankfurt, Southern Tuscany and Rotterdam/The
Hague and one European wide
ü 486 ideas submitted (in total)
ü 2329 votes / 126 comments received (in total)
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017

10. www.ciptec.eu
CIPTEC co-creation workshops
• Implementation of eight co-creation workshops:
ü 2 in Thessaloniki, Greece (coordinated by AUTh)
ü 2 in Tuscany, Italy (coordinated by TIEMME)
ü 2 in Frankfurt, Germany (coordinated by traffiQ)
ü 2 in Rotterdam/The Hague, Netherlands (coordinated by MRDH)
• Application of various co-creation methodologies
• Inclusion of many different types of PT stakeholders (users, PTAs,
PTOs, experts, IT providers, etc.) in the co-creation processes
• Identification of promising PT concepts
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017

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Groups of Participants
No of
Representatives
Citizens & Community Groups
(current & prospective users)
81
Mobility providers & PT operators 61
Experts in the field of PT 49
Local authorities & transport policy
makers
18
Total No of participants 209
Various co-creation
methods were used, e.g.:
1. Brainstorming
2. World Café
3. Role playing
4. Conceptual mapping
5. Appreciative Inquiry
6. Problem Tree
7. Brand Constellation
8. Storytelling
9. Dilemma Thinking
10. Dot Voting
11. Two Dimension Axis
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
ü A total of 165 concepts
came up. Organizers
concluded on 17
innovative PT concepts.
CIPTEC co-creation workshops

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Advanced Marketing Research
Main objectives in CIPTEC
• to reveal the characteristics of PT innovations deemed most
important by EU citizens and to segment the population of
potential users of PT based on these important ratings.
• to optimize, in the laboratory, behavioral interventions to
increase willingness to use PT.
• to implement the optimized behavioral intervention in a rea-
world setting and to test whether it increase people’s actual PT
use.
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017

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Advanced Marketing Research
Main results in CIPTEC
• The segmentation analysis revealed that there are homogenous groups
with different priorities and therefore different needs and driving factors.
7 hidden groups revealed.
• The synergetic value in combining certain innovations in a service, thus
they should be appropriately selected in order to maximize their effects.
• The social labelling technique was fine-tuned and tested in controlled
laboratory conditions and next applied in two field studies. Results
suggest that social labelling increases actual PT use.
• PT sector could adopt a modern marketing perspective that promotes
creativity and innovation with the aim of significantly increasing its
modal share, by attracting new customers at limited extra cost.
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017

14. www.ciptec.eu 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
Hidden group 1

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Hidden groups 2 & 3
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017

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ü Certain ideas resulted from CIPTEC may have no great
commercial interest for development, but they could
increase user satisfaction. Here the role of the so-called
social entrepreneurs can be crucial.
ü 4 local workshops have been organised in
ü Thessaloniki, Greece (coordinated by AUTh)
ü Tuscany, Italy (coordinated by TIEMME)
ü Frankfurt, Germany (coordinated by traffiQ)
ü Rotterdam/The Hague, Netherlands (coordinated by MRDH)
inviting social entrepreneurs aiming to find synergies among
Public Transport and Social Entrepreneurs.
ü 2-day European workshop in Thessaloniki on 14-15
December 2017 is under preparation.
Involving Social Entrepreneurs in PT
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017

17. www.ciptec.eu
CIPTEC ‘Public Transport Innovation’ ToolBox
The CIPTEC toolbox for PT Innovation:
• aims in capturing the generated knowledge and
provide advice on innovation introduction to PT
stakeholders,
• can be used by PT stakeholders to:
üFoster innovation culture of PT stakeholders
üFacilitate the identification and adoption of
appropriate existing innovations
üFacilitate the creation and application of new
innovations
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017

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Indicator Units used (examples)
Project
Reference
Project
objective
Project current
achievement
Type of
vehicles
targeted
Targeted
mode
Market and Societal Trends influencing PT
identified and reviewed
10 CIPTEC – Task 1.1 N/A Task concluded Any
Public
Transport
Innovative services & practices in Public
Transport reviewed in details
11 CIPTEC – Task 2.1 N/A Task concluded Any
Public
Transport
Innovative services & practices in
Transport systems (other than PT)
reviewed in details
10 CIPTEC – Task 2.2 N/A Task concluded Any
Transport
modes other
than PT
Innovative services & practices (in
businesses other than transport) reviewed
in details
10 CIPTEC – Task 2.2 N/A Task concluded Any
Businesses
other than
transport
Innovative co-created concepts for PT
165 concepts in total
17 concepts shortlisted
8 workshops
209 participants
CIPTEC – Task 3.3 N/A Task concluded Any Any
Innovative crowd-sourced concepts for PT
5 crowdsourcing campaigns
486 ideas submitted
2329 votes
126 comments received (in total)
CIPTEC – Task 3.2 N/A Task concluded Any Any
PT mode choice change achieved by
implementing one innovation (1-4%
increase in price, min.-max. range)
3.58%-6.67%
(scenario modelling)
CIPTEC – Task 4.1 N/A Task concluded Any
Public
Transport
PT mode choice change achieved by
implementing two innovations in
combination
11.61%
(scenario modelling)
CIPTEC – Task 4.1 N/A Task concluded Any
Public
Transport
Hidden groups identified through a
preferential study related to PT innovation
7 CIPTEC – Task 4.1 N/A Task concluded Any
Public
Transport
Policy recommendations 10-20
CIPTEC Task 6.3:
Policy
Recommendations
Related to all
project’s
objectives set
Not started yet Any Any
Achievement of project objectives
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
• Most of the indicators defined are not applicable in the case of CIPTEC project. Moreover, the meaning, definition and interpretation of some of the indicators (and the rest terms used in
the first row) is not ambiguous and not clear. That is why, additional rows were added in order to include information relevant to the project objectives’ achievements.
• Policy recommendations task has not started yet. The indicators numbers are based on estimations.

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Expected or potential impacts (long term) of
the project –based on the achievements
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
ü The adoption of appropriate mixes of innovations by PT stakeholders,
maximizing their effects, in attracting new users, also meeting future
demand and trends.
ü The utilization of CIPTEC crowdsourcing platform and co-creation
workshops experience, derived for the production of new innovations.
ü The utilization of ideas of new innovations resulted from CIPTEC
collective intelligence: crowdsourcing platform and co-creation
workshops.
ü The mobilization of Social Entrepreneurs towards contributing to
innovation adoption in PT.
ü The adoption by PT of a modern Marketing perspective that promotes
creativity and innovation.
ü Overall expected impact is to make PT more attractive to users,
reducing negative impacts of private car use.

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Future CIPTEC events
CIPTEC Workshop on
‘Social Entrepreneurship & Public Transport’
14-15 Dec. 2017
Thessaloniki
CIPTEC final conference
24 Apr. 2018
Brussels
1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017

21. Thank you!
Prof. Aristotelis Naniopoulos
Contact Details
Aristotle University of Thessaloniki
Transport Systems Research Group
naniopou@civil.auth.gr
www.tsrg.gr
email: auth@ciptec.eu
Twitter: @ciptec
Facebook: www.facebook.com/ciptec
CIPTEC project has received funding by the Horizon 2020 research
and innovation programme of the European Union (No 636412).