Pre-viz? Rendering? Post-processing? Transcoding? Media Archival? Online Distribution? On-Demand Playback? Today making a movie sounds a lot more like a development project for geeks than artwork for the silver screen.

1. Media at Cloud Scale
Faster, Better, Cheaper: pick all three
Transforming Media and Entertainment
Miles Ward
Global Head of Solutions, Google Cloud Platform

2. media: an evolving definition
analog
the big screen
serial
primetime
national
shows
digital
billions of screens
binge watching
on-demand
global
experiences

3. every one of these
has lead to every
other one of these...

4. of Internet traffic is video (70% by 2018)53 %
Media is Growing
Growth of Internet video on TVs by 20185 X
Growth of Mobile video by 201814 X

5. Myriad
Media
Formats
Bursty
workloads
Hard Release
Dates
Distributed
Workforce
Enormous
Data
Constant
Toolchain
Change
Media
Industry
Challenges
Increased quality: 720p, 1080p
and 4K post-production formats
have dramatically increased file
sizes
New End points: Multiplicity of
devices, on-demand streaming has
resulted in multiple media formats

6. • concept
• funding
• storyboard
• production plan
• talent acquisition
• content development
• testing and feedback
• analysis and revision
• marketing
• publication
• distribution
• sequel
startup team movie team
which business is this?

7. ideas
from
silicon
valley
for
tinsel
town

8. 1: platforms, not products
ideas
from silicon valley
for tinsel town

9. ideas
from silicon valley
for tinsel town
1: platforms, not products
2: data-driven decisions

10. ideas
from silicon valley
for tinsel town
1: platforms, not products
2: data-driven decisions
3: minimum viable product

11. ideas
from silicon valley
for tinsel town
1: platforms, not products
2: data-driven decisions
3: minimum viable products
4: full-stack developers

12. A Big Idea: Anything,

13. My Core Suggestion
Your Next
Project

14. For the past 16 years, Google has
been building out the world’s fastest,
most powerful, highest quality cloud
infrastructure on the planet.

15. Worlds largest Digital Media
Management and Delivery
Service runs on Google Cloud

16. "[Google's] ability to build, organize, and
operate a huge network of servers and fiber-
optic cables with an efficiency and speed that
rocks physics on its heels.
This is what makes Google Google: its
physical network, its thousands of fiber miles,
and those many thousands of servers that, in
aggregate, add up to the mother of all clouds."
Images by Connie Zhou
Wired, 'Google Throws Open Doors To Its Top Secret Data Center', October 2012
Google’s Platform
— Wired

17. Pricing should be flexible and
easy to understand. You
shouldn’t need a PHD to
understand prices, and you
should get the best price
automatically.
If you use more than 25% of a
Compute Engine VM in a
month, you receive discounts
automatically.
Compute Engine instances are
charged in one-minute
increments (with a 10 minute
min), so you only pay for what
you use.
Per Minute
Billing
Sustained Use
Discounts
Philosophy
Pricing

18. “People tend to overestimate what can be done in one year
and to underestimate what can be done in five or ten years.”
Amara's Law

19. 2002 2004 2006 2008 2010 2012
ColossusMapReduce
SpannerBig Table
Dremel
GFS
Google Innovations in Software
2013 2014
Dataflow
Kubernetes

20. 2002 2004 2006 2008 2010 2012
ColossusMapReduce
SpannerBig Table
Dremel
GFS
Google Innovations in Software
2013 2014
Dataflow
Kubernetes

21. Myriad
Media
Formats
Bursty
workloads
Hard Release
Dates
Distributed
Workforce
Enormous
Data
Constant
Toolchain
Change
Media
Industry
Challenges

22. ● Highly Parallel Compute
● Moderate I/O
● Large input dataset
● Few temporary files
● Single complex
file output
Unique Requirements
● Sequential Compute
● I/O intensive
● Large input dataset
● Large temporary files
● Multiple output files
● Medium Compute
● Very I/O intensive
● Many input sources
● Deep Comp = High Mem
● Single file output
Rendering Simulation Compositing

23. 10+ hours
1-2 hours
hours to days
several minutes
per frame
VFX Compute - Wall Clock Times
Render hero frame:
Render elements:
Simulation:
Compositing:

24. GCE Media Workloads
customers are running
this and more today on
Google Cloud Platform
GCP has unique tools
to allow each to be
incredibly successful
rendering
simulation
compositing
transcoding
streaming
data analysis
archival

26. VFX Rendering is ‘made for cloud’
Used on 3 of 5 films nominated for Best VFX Oscar in 2014
Results

27. Compute Engine reduces render farm
load during periods of peak production
Consumes
processing power
of up to 15,000 Intel
cores at peak
rendering times
Faster rendering
time means visual
designers can get
results and make
tweaks more quickly
$300,000+ saved due to eliminating idle cores
during production “quiet times”
“By adding Compute Engine to our workflow
and allowing our in-house capacity to focus on the
studio work, everyone’s project gets computing time
– and the creative team can get as imaginative as
they want to, with fast views of new iterations.”

28. “App Engine is filled with tools
that help make our products more
appealing and engaging for users.”
10x performance gains
with App Engine
Nearly zero downtime in 2 years,
despite sustained requests for
downloads and data around the clock
4 Billion
minutes of
singing time
supported
Zero
sys-admins
needed
on staff
$3,000
per month
savings w/
per-minute
billing

30. Save Scale Succeed
Concentrate on your
core mission
Leverage massive, scalable
computing power
Save on capital
and operational costs
Build the future of media in the Cloud

31. cloud.google.com