An automotive manufacturer implemented a successful data integration project with ETL Solutions to integrate data from 200 dealers across 16 dealer management systems. The project was completed in less than 7 months and has been running successfully for 6 years. One data feed now provides over 90% of updates to the manufacturer's marketing database. The project structure allowed for flexible, independent data extraction from each dealer with reusable transformation code.

1. Automotive Data Integration
An example of a successful
project structure
www.etlsolutions.com

2. Automotive manufacturer use case
Implementation Results
• Providing flexible data integration • First time ever that dealers
for a major Automotive integrate with corporate
manufacturer • Projects complete in less than 7
- Daily or weekly integration for 200 months
dealers
• Projects been running for 6 years
- 16 different Dealer Management and data extracted, one of 19
Systems
feeds accounts for over 90% of
(applications/databases)
marketing database updates
• Multiple uses
- Customer service satisfaction
follow-up, service reminders,
improved CLM, parts
replenishment
• Multiple data formats/architectures
• Transformation code re-used
throughout

3. Project 1: Automotive Insight

4. Automotive UK project
 Extracts customer repairsservices data from
DMS for a major manufacturer
- Determine customer and owner relationship
- Job codes and keyword search to determine
work
- Full invoice details
 Extracts new and used cars sales
- Determine customer and owner relationship
- Full invoice details
 Comprehensive marketing database of
customer and prospect information
- This data feed provides 90% of updates to the
manufacturer’s database
- Used for CSI calls
- Seen as providing valuable data for future
marketing activities

5. Architecture principles
• Allows many transforms (e.g.
servicerepairs, new cars, used cars, parts,
bookings) to be scheduled and run
independently
- Failures of one extract from a dealer doesn’t
necessarily affect others
• Allows generic transforms with parameters
in database
• Provides logging of results
- For all types of DMS
- Better reporting and analysis of results
• Hosted off-site failover system

6. Data flows

7. Project 2: Parts Replenishment

8. Automotive parts replenishment (APS)
• Provide DMS integration for a major
manufacturer’s parts replenishment project
- Transfer data daily to the manufacturer’s
auto parts replenishment (APS) system
- 144 dealerships, 10 different Dealer
Management Systems
• UK rollout planned to remaining dealers

9. Automotive parts replenishment project
HUK System
Email
TM Transform
Confirms Periodic
Orders Required Order
Quantities
Dealer ROQ
Schedule
Files
F F
Parts
DMS T Staging T
TM Transform TM Transform
Specific P Database P
DMS
Systems Stock List Periodic Process Parts Activity Automated
Sales History (Daily or Weekly) Process Parts Inventory Planning
ADP Autoline Weekly following
Kalamazoo KDMS data from dealers System
receipt of data
Kalamazoo Power from dealers (APS)
Kalamazoo Elite HE System
Kalamazoo GDMS Summary Report Generates
MMI Automate File Not Delivered Periodic
Pinewood Pinnacle
Pinewood CARS (daily or weekly)
Autoview Forecasts
Gemini Evolution
KBA Email Distribution List
Peak

10. Data structure

11. Introducing DataHub
Automatic data collection to a central data
warehouse using a variety of internet protocols.
Easily configured to accept new dealers and
DMS changes
Fully Robust, Scalable, Secure

12. Automotive DMS data extraction
1
Manufacturer
DMS
extract
DMS at
reports 4
dealerships Manufacturer
Business
Other
DSP ETL server intelligence
server
sources 3
Provided
reports and
extracts
Aggregated data passed on in single
Hosted DMS at DSPs 2
standard format

13. DataHub features
• Complete automated processing of data
• Hosting service for data being transferred
- Maintains details of dealers’ DMS configuration
• Allows many channels scheduled to run
independently, e.g.
- RepairsServices
- NewUsed Cars
- CustomerVehicles
- Parts stock and demands
- Bookings
• Failures of one dealer channel doesn’t affect
others
• Encryption of all data transferred
• Consolidated data sent to manufacturer or third
party

14. Simple install and monitoring
• Remote install of extract software at
dealerships
- Automatically updates extract software
whenever required
• Automatic monitoring of extracts and
notification if transfers fail
- Recover data for periods when systems are
not available
• Automatic operational reports generated
and sent to distribution
• Displays operational performance

15. Dual redundant failover
• Live server performs daily tasks
• Back-up server, continuously updated is
ready to take-over if the live system fails
• Operational report server where reports are
run
• Live , back-up, and operational servers can
be hosted off-site independent of
development and test systems at Menai
House

16. Failover

17. ETL Solutions: About us
• Established April 2002
- MBO of product and team
- Originally started in 1996
- HQ in Bangor
- 24 people
• Delivering integration solutions
- Expert technical team
ETL Solutions Bangor office
- Highest quality technical support
• Reducing the risk and cost of delivering
business critical solutions for global
enterprises
• Providing Automotive DMS Integration
for Honda, MSXI and Rolling Star

18. Examples of our Automotive experience
• Implemented Honda UK DMS • European Integration Partner
solutions: for MSXI
- Extensive DMS extracts being
- After Sales and used cars CSI
developed for UK and Europe
- Auto parts replenishment
project • Developed automotive
framework for easily
• Integrating with 12 different
deployment of integration
DMS systems
extracts
• Developed good relationships
"Honda has been seeking to achieve
with range of DSPs
Dealer Network Integration for the last ten • Implemented DMS data
years. With the help of ETL Solutions, this migrations
has finally been achieved. Considering
the success, Honda is now planning to
extend this approach to the European
dealers."
Michael Doyle, Honda

19. We are DMS data integration specialists
• Considerable experience of Dealer
Management System (DMS) data
integration using:
- Data integration tool: Transformation
Manager
- DataHub software
• Easily deployed web download extracts
• Automatic collection of data
• Minimal dealer involvement

20. Why ETL Solutions?
"Honda has been seeking to
achieve Dealer Network
• 10-year track record in data Integration for the last ten years.
management, working with global blue With the help of ETL Solutions,
chip clients this has finally been achieved.
Considering the success, Honda
• Unparalleled knowledge from our team of is now planning to extend this
approach to the European
data integration experts, many of whom dealers."
have been with us since inception Michael Doyle, Honda
• Our Transformation Manager and
DataHub software has been proven in
even the most complex data movements “After recommending ETL
Solutions as a preferred
• Expert support: first line of contact is with provider, we have been delighted
a developer or consultant by the speed with which they
were able to demonstrate the
• Data integration focus – it’s all that we do feasibility of integration and
implement the subsequent
production-level transforms."
Graham Orr, Barloworld Optimus
©2009 ETL Solutions

21. Please get in touch for more details on
our data integration services:
John Bigerstaff, Managing Director
jab@etlsolutions.com
Read more on our website at:
http://www.etlsolutions.com/what-we-do/automotive/
Raising data
management
standards
www.etlsolutions.com