2. I work at Headline Interact
helping companies to use
internet to the max. My he
lies in the beautiful things
around me. I believe that t
social web is inhabited by
best audience you will eve
get. Call me an idealist. Bu
me tell you a bit more abo
this audience, and ride the
wave of social media with
Decem
11. Old-school marketingtactics don’t suffice anymore.
Everybody is a critic. There are countless opportunitie
to express your opinion on the social web. Cultural
institutions have to listen. Moreover: Start the
conversation.
18. #askacurator
Last year 300+ museums
opened their doors for the
public..online. Curators
answered 10.000+ questions on
Twitter. Result: more than 80%
of the curators saw the power of
Social Media, of getting in touch
with the audience so to say.
Most of the participants were
more willing to visit a museum.
19. Be there!
If you want to hit
‘m during their
daily routine, be
part of the daily
routine.
20. very user of social media
every day performing for
friends. Sharing
ormation to improve his
utation. Help him to be
ol. “
Dan Zarella, Social Media Scientist
21. Traditional poster ads won’t sort any effect. The
average consumer sees thousands a day. Your
audience has an easier way to get informed. Their
friends.
22. ds can’t win from the conversation. So give them
mething to talk about. Inform them in timely manner,
k for their ideas and opinions. Reward involvement
d surprise them with something remarkable.
herwise, your advertisingbudget will be skyhigh.
23. Advertising is the fee for
being unremarkable.”
Robert Stephens, Founder of Geeksquad
25. How to activate your
audience?
• Start observing your
audience
• Facilitate their conversation
• Interact, participate, energize
• Embrace your audience
40. mocratization of the arts doesn’t mean you have to
e in to please everyone. Tap into the creativity of the
owd. Reach out and energize them. Their (social)
twork is a lot broader than yours. As such you will
eate leverage outside the group of usual artlovers.
ur audience is your reviewer, your inspirator and
entually your co-producer. Cherish and blossom!