1. EBU TECHNICAL
The EBUCore Iceberg Effect
EUScreen
Mykonos, 24 June 2010
Jean-Pierre Evain
European Broadcasting Union
EBU TECHNICAL - your reference in media technology and innovation

2. What will this be all about?
1. A few words about EBU
2. The Expert Community on Metadata
3. An introduction to EBUCore
4. The Iceberg effect
5. Key related issues and future actions
EBU TECHNICAL - your reference in media technology and innovation

3. EBU IN A FEW WORDS
EBU TECHNICAL - your reference in media technology and innovation

4. The EBU - beyond the Eurovision song contest
EUROVISION and EURORADIO networks (news, sports, music production and transmission)
TV and Radio co-productions
TECHNICAL advice (EBU Technical)
LEGAL advice
EBU TECHNICAL - your reference in media technology and innovation

5. EBU Technical - Media Technology and Innovation
15 Engineers covering a wide domain of expertise in Television and Radio
 Production
 Contribution
 Broadcast, broadband and mobile
 Spectrum management “tech.ebu.ch”
What is the main purpose of EBU Technical:
 Represent EBU members Interests
 Connect experts, users
 Share knowledge
 Drive R&D
 Harmonise approaches and positions
 Develop solutions / standards
 Guide for implementation
EBU TECHNICAL - your reference in media technology and innovation

6. EC-M
EXPERT COMMUNITY METADATA
EBU TECHNICAL - your reference in media technology and innovation

7. EBU Technical – ECM, to the benefit of all
Our first customers: EBU members and EBU SPs and Ecs
Others users: other audiovisual communities
Our focus: technologies supporting EBU member services
External expertise is welcome: reinforcing our resources
Sharing knowledge and experience
EBU TECHNICAL - your reference in media technology and innovation

8. EBU Technical – ECM domains of expertise
To keep experts‟ interest and focus for better contribution
 Representation of data
 Generation of data
 Indexing and retrieval
 Workflows and Lifecycle of data
EBU TECHNICAL - your reference in media technology and innovation

9. EBU Technical – ECM, who can join?
Anyone interested in metadata in the context of broadcasting
including broadcast, broadband, mobile and hybrid delivery.
Experts from the audiovisual sector are encouraged to join.
You are also welcome if you are keen to learn or be kept
informed.
Open to non-members !
We want this to be an open expert community !
Only constraint: a participation agreement for legal purpose
(some strategic projects may have additional restrictions)
EBU TECHNICAL - your reference in media technology and innovation

10. EBU Technical – ECM, How to join?
Step 1 – Create an account (easy) at http://tech.ebu.ch
Log-in or create a new account
Click on LOG IN, New User
Fill out form
EBU-members: select your Affiliation
Non-EBU-member: select “not an EBU Member”
EBU TECHNICAL - your reference in media technology and innovation

11. EBU Technical – ECM, How to join?
Step 2 – Got to ‘communities’
EBU TECHNICAL - your reference in media technology and innovation

12. EBU Technical – ECM, How to join?
Step 3 – Select a group and follow the link
EBU TECHNICAL - your reference in media technology and innovation

13. EBU Technical – ECM, How to join?
Step 4 – Join this group!
EBU TECHNICAL - your reference in media technology and innovation

14. EBUCORE
EBU TECHNICAL - your reference in media technology and innovation

15. EBU Technical – Why and when
1998 – Project started on minimum metadata set
2000 - EBUCore for radio archives (DC) – no schema
2006 – Media group issued new requirements
 Not only archives
 More than Dublin Core needed
2007 – Europeana ESE -> Dublin Core mapping
2008 – EBUCore augmented and re-published with schema
 W3C mapping
 EUScreen
 egtaMETA
 SMPTE Common Core
2010 – Revised version before the end of the year
EBU TECHNICAL - your reference in media technology and innovation

16. EBU Technical – EBUCore: schema choices
Facilitate DC mapping
 Schema is based on extended DC terms
 DC relations have been adopted
 Open issue: transfer structured additional information in „DC bags‟
Integrate additional broadcaster requirements
 E.g. in „format‟ and „type‟
Implement, map and improve
 W3C
 EUScreen
 egtaMETA
 SMPTE
EBU TECHNICAL - your reference in media technology and innovation

17. EBU Technical – What makes EBUCore Unique?
Well defined semantics
The use of types: title type, description type, etc.
A well defined and extensible set of technical metadata
 Video
 Audio
 Captioning
 And the technical attributes to be user defined (using type)
Well defined and identified classes: semantic web ready!
 EBUCore is also a core set of data and object properties
EBU TECHNICAL - your reference in media technology and innovation

18. THE METADATA ICEBERG
EBU TECHNICAL - your reference in media technology and innovation

19. EBUCore – the tip of the iceberg
EBU TECHNICAL - your reference in media technology and innovation

20. ECM zone of influence
EBU TECHNICAL - your reference in media technology and innovation

21. EBU Technical & metadata: production
Metadata Advisory Group
1.P-META toolbox
2.Exchange Metadata
3.Music Reporting
4.EBU Core
5.Classification schemes
 Genre, role, etc.
Automatic Extraction Project
1.Library of test material egatMETA –
Tech 3340
2.Common metadata format
3.Ground truth material
4.Request for Technology
5.AIEMPro workshop
EBU TECHNICAL - your reference in media technology and innovation

22. EBU Technical & metadata: Distribution
TV-Anytime (and related DVB specifications)
 EBU Technical maintaining the specification since 2005
 UK ConnectedTV, BBC Push-voD
 EC NoTube, DLNA/UPnP, MPEG, etc.
RDF/OWL (semantic web and linked data)
 EBU Technical -> EBUCoreTVA, NewsML-G2 and CSs
 Next steps: „triple stores‟, linked data and HTML5/RDFa
 Linked data quality and persistence issues
W3C MAWG, HTML5 and accessibility
 EBU Technical -> mapping to EBUCore, TV-Anytime and NewsML-g2
 EBU Technical -> Actively contributing to the W3C semantic model (RDF)
EBU TECHNICAL - your reference in media technology and innovation

23. EBU Technical & metadata: Recent Results
HIPS-META – acquisition metadata
 Participation: EBU members and industry
 Metadata for camcorders, live cameras and lenses
 Agreement on technical and descriptive metadata
egtaMETA
 egta: Association of Television and Radio Sales Houses
 Schema for file exchange of advertising spots
 Based on EBUCore
IPTC newsML-G2
 Started to work on a class model
SMPTE Common Core
 Harmonisation with MovieLabs and PBCore?
EBU TECHNICAL - your reference in media technology and innovation

24. WHAT’S NEXT?
EBU TECHNICAL - your reference in media technology and innovation

25. EBU Technical & metadata: Towards...
Courtesy Dr. L.Obrst (Mitre), M.Davis (Project10X)
EBU TECHNICAL - your reference in media technology and innovation

26. EBU Technical & metadata:
The EBU class model: Media
Why is this important?
1. It is one step into more advanced modelling and metadata representation
2. High level of interoperability with EBU members solutions & IPTC, W3C, MPEG, etc.
3. This is „semantic web‟ ready -> add data & object properties
EBU TECHNICAL - your reference in media technology and innovation

27. EBU Technical & metadata:
The EBU class model: Delivery
EBU TECHNICAL - your reference in media technology and innovation

28. EBU Technical & metadata:
The EBU class model: Non-media
EBU TECHNICAL - your reference in media technology and innovation

29. EBU Technical & metadata:
An EBUCore/W3C class model
EBU TECHNICAL - your reference in media technology and innovation

30. EBU Technical & metadata: A TVA class model
EBU TECHNICAL - your reference in media technology and innovation

31. EBU Technical & metadata: A NewsML-G2 class model
EBU TECHNICAL - your reference in media technology and innovation

32. EBU Technical & metadata: Classification Schemes
EBU Classification schemes
 Genre
 Role
 Etc.
Already translated in SKOS (concept class)...
EBU TECHNICAL - your reference in media technology and innovation

33. WITHIN THE NEXT FEW WEEKS...
EBU TECHNICAL - your reference in media technology and innovation

34. EBU Technical & metadata
EBU Object model
 Complete with class definitions and data/object properties
IPTC
 SubjectCodes translated to SKOS
 Next step: object model
 Meeting next week in San Francisco
SMPTE Common Core
 Meeting next week in los Angeles
 Other participants: MoviesLabs, PBCore, etc.
EC-M survey: join EC-M and fill the survey
First EC-M F2F meeting: October 2010
EBU TECHNICAL - your reference in media technology and innovation

35. CONCLUSION
EBU TECHNICAL - your reference in media technology and innovation

36. EBU Technical & metadata: Conclusions
You should now know the EBU better
Please consider joining the metadata expert community EC-M
EBUCore is open, easy, flexible, scalable and customisable
EBUCore is just the tip of the metadata iceberg
Semantic web, linked data and RDF is the future
EBU TECHNICAL - your reference in media technology and innovation

37. EBU TECHNICAL - your reference in media technology and innovation

38. EBU TECHNICAL
evain@ebu.ch
metadata@ebu.ch
EBU TECHNICAL - your reference in media technology and innovation