Analysis of HTC company : SWOT analysis , BCG matrix, Strategic analysis, Porter's Competitive Five Forces Model, Organizational Structure, Recommendation Full report available in following link http://jasimae.blogspot.com/2014/05/executive-summary-htc-transformed.html

1. A Business Presentation
on
HTC
Even Jasim Alam (09-14710-3)
Rahman Inzamamur (13-23124-1)
Sobhan Rahman (13-23633-1)
Hossain Md. Rakib (12-20281-1)
Hasan Riyad (13-23875-1)
Sarker Protima (13-25034-3)

2. Industry: Communications
Equipment
Founded: 1997
Country: Taiwan
Chairwoman: Cher Wang
Employees: 17,413
Revenue: $9.77 B
77th most powerful brand in
Forbes list.

3. HTC Strengths
• Strong R&D
• Aggressive innovation
• Awards and recognitions
• High market growth
• Wide portfolio and high profit

4. Relentless Commitment to R&D
• Largest mobile Device R&D team in the world
• Unparalleled design expertise in RF, logic , software, mechanical and power
222
300
420
900
1075
600
2000 2001 2002 2003 2004 2005
R&D Personnel R&D Investments
84
9
21
30
14
20052000 2001 2002 2004
(US$ million)
62
2003
1367
2006
89
2006

5. Aggressive Innovation
HTC is a first mover
• 1080 pixel display - HTC DROID DNA
(2012)
• 4G LTE Windows Phone - HTC TITAN II
(2012)
• Microsoft-powered smartphone
(“Stinger”) – the SPV (2002)
• Microsoft wireless Pocket PC – XDA,
MDA and PPC (2002)
• Microsoft Pocket PC – Compaq iPAQ
(2000)
• Color palm-size PC (1999) etc

6. Awards and recognitions
 HTC One – Best Smartphone in
the Planet – MWC (2014)
 HTC One – Phone of The year –
T3 Gadget Award (2013)
 HTC Onex X – Best Smartphone
of MWC – Laptop Magazine
(2012)
 HTC Onex X – Best in the Show –
Tom’s Hardware (2012) etc.

7. High market growth
• HTC has average 160% growth
• HTC holds top position in both
Android and Windows market

8. Wide Portfolio, High Profit
• HTC has 42 product in the
market
• HTC one of highest grossing
company in the world

9. HTC Weakness
• Mostly high end products
• Weak shipment network
Lack enough product reduced HTC market share 9.3 % to 2.5% in Q1
2013 compared to Q1,2011
• Stumble, unaggressive marketing
• Products similarity and short life cycle

10. HTC Opportunities
• Android is highly
popular
• Innovation drives the
technological industries.
• HTC has many
unexplored markets
(South Asia, China ,
Africa)

11. HTC Threats
• Strong competition from Apple,
Samsung, Sony, Nokia
• Cheap substitutes
• Patent war

12. HTC Market Growth

13. HTC Market Share

14. HTC IN BCG MATRIX
• HTC has average 6.2% market
share while it enjoys average
more than 160% growth .
• Due high growth rate and low
market share HTC is a “Question
Mark” in BCG matrix.

15. HTC Strategies : Corporate Level
Concentration
• Every year HTC launces 11-12
products
• Continuously trying to expand
business in newer market

16. HTC Strategies : Corporate Level
Backward Vertical Integration
• HTC is a Original Design
Manufacturer (ODM) and
Original Equipment
Manufacturer (OEM)
• HTC holds complete control over
its supply line.

17. HTC Strategies : Corporate Level
Horizontal Integration:
2007 HTC - Dopod International
Related Diversification:
• July, 2011- S3 Graphics
• August, 2011 –Dishwire, Beats
Electronic.
• Long term partnership -
Windows , Google.

18. HTC Strategies
Business Level
Differentiation :
In 2006, HTC Corp.’s CFO, HM Cheng
claimed, “HTC would name the price
and they [customers] would take it
Innovation
Fast Mover :
 On February 17, 2010, Fast
Company ranked HTC as the 31st most
innovative company in the world
 HTC introduced many things as
industry’s first like first 1080p display
mobile, first 4G LTE windows phone,
first Microsoft pocket pc, first 3G
Windows phone etc.

19. Porter’s Competitive Five Forces Model: HTC
Rivalry : High
Bargaining
power of
supplier: Low
Threat of new
entrance: High
Threat of
substitution:
Medium
Bargain power
of Customer :
High

20. Bargaining power of customers: High
• Customer has huge influence in
phone design and technology
selection
• Intermediate service providers
makes situation more complex
• HTC enjoys some brand loyalty
by virtue of high quality

21. Bargaining Power of Suppliers: Low
• As ODM and OEM HTC has full
control of manufacturing
process
• HTC doesn’t fully rely on any
supplier

22. Threat of new Entrants: High
New companies are entering in
smartphone industry every year

23. Threat of Substitute Products: Medium
Tablet, PDA, netbook, smart watch
etc. are potential substitute of
smartphone

24. Competitive Rivalry within Industry: High
• Smartphone industry is highly
competitive
• HTC experience high
competition from Apple ,
Samsung , Sony, Nokia etc.
competitors

25. Organizational Structure of HTC
 HTC is innovation driven
company
 Innovation requires open
communication network,
minimal formal rule, employee
empowerment, flexible and
adaptive structure
 Large span of control
 Specialist is ¼ of total employees
 Finding : structure is organic

26. Recommendation
• Should continue to produce innovative and cutting edge technology
enriched product
• Should produce low price product
• Should penetrate big markets like China, South Asia , Africa etc.
• Diverse categories of Nokia is a ideal footmark
• Needed better marketing strategy
• HTC must work on to make patent war into an end