The Web of Things - Giving physical products a digital voice.

© EVRYTHNG Limited | 2014
Vlad Trifa, PhD
Co-Founder, EVP Research & Development
@Evrythng
The Web of Things
Giving physical products a digital voice
© EVRYTHNG Limited | 2014 @evrythng

About me
§ 2005 – MSc Computer Science @ EPFL
§ Artificial Intelligence, Bio-inspired computing, computational
neuroscience, robotics
§ 2006 – Researcher @ UCLA, USA
§ Research project on automated bird songs detection
§ Coordination between biologists & engineers
§ 2007 – Researcher @ ATR, Japan
§ Sensory-motor coordination models for humanoid robots
§ 2010 – SENSEable City Lab @ MIT, US/Singapore
§ 2011 – PhD Computer Science @ ETH Zurich / SAP
§ Founder webofthings.org
§ Now – Co-founder/head of R&D @ EVRYTHNG

The IoT – not quite there yet
Smart cars
Smart buildings
Smart fridges
Smart cities
Smart energy
Smart [insert buzzword here...]

The Internet of Things Today
§ Mainly Distributed Sensing Applications (DSA)
§ Tedious process that requires many resources (skills, time, $$$)
§ Various functionalities, sensors, requirements
§ Incompatible protocols, standards, programming models, APIs, etc.
§ “Wheel reinvention” is common (hard-wired applications)
Web Gateway
base-station
connected via
storage serial line
low-power radio
protocols
(ZigBee, etc.)
analysis
&
processing
Web
page

Problem Statement
How to create an infrastructure
for facilitating the development of
real-time distributed applications
on top of heterogeneous, mobile
networked devices?

The Web of Things
Social Web
Real-time Web
Physical Web
Web of Things1
Semantic Web Programmable Web
1 Web of Things community - http://webofthings.org

The Web of Things
The Internet connects things, the Web connects data & applications.
Web of Things
How applications connect
with things
How things connect to
the internet
Internet of Things
§ OSI Layer 7 +
§ REST, JSON
§ Social networks,
semantics
§ Mashups
§ OSI Layer 4 –
§ EPC,
IPv6lowpan,
WiFi, Zigbee,
BLE, etc.
“Application
architecture for physical
objects”
§ D. Guinard, V. Trifa, E.
Wilde, D. Raggett
“Uniquely identifiable
objects and their virtual
representations in an
Internet-like structure”
§ Auto-ID Labs (K.
Ashton, S. Sarma, F.
Mattern)

Web of Things: HTTP to bind them all!
§ Leverage Web architecture, standards and techniques
§ HTTP, HTML, XML, RSS, MIME, caching, authentication, etc.
§ TCP/IP & Web granted, Wi-Fi routers ubiquitous
HTTP
HTTP Web
proprietary
X10
Bluetooth
IEEE802.15.4
DLNA
HTTP
Google
APIs
Gateway
API
Flickr API

The Web of Things
§ HTTP: many advantages for larger DSAs
§ Flexible,
§ Loosely coupled,
§ Scalable,
§ Lightweight,
§ Standard…
§ Blends into existing Web infrastructure
§ Integrate real-world services and devices with the Web
§ Development of simple Web apps: cheaper & faster

Web-enabled devices
§ Devices: Web resources
§ Accessible via URL
§ Uniform Interface
§ Verbs (GET, POST, etc.)
§ Codes (200 OK, … )
§ Representations
GET
fire/alerts.rss
§ HTML: humans
§ JSON/XML/CSV: machines
GET
fridge/food.html
PUT
tv/channel/4

Pick one.
© EVRYTHNG Limited | Confidential | 2013 @ConnectEvrythng
11

WHAT ABOUT “NON-CONNECTED” PRODUCTS?

Real objects part of the real-time web
You won’t need to hunt anxiously
for your missing shoes in the
morning, you’ll Google them.
“
”
Things that are persist & discoverable online, query-able, permission
aware, relationship aware & actuate-able via the Web.
Source: Bruce Sterling, ‘Shaping Things’

EVRYTHNG’s Vision
Every Thing Connected : Every physical
object with an identity on the Web.
The Web is the global application integration platform.

EVRYTHNG makes products smart, interactive and
trackable by connecting them to the Web.

Company
§ Founded in 2011 by experienced technology entrepreneurs :
Niall Murphy,
Founder & CEO
Andy Hobsbawm,
Founder & CMO
20 years experience, serial
tech entrepreneur, co-founder
of WiFi operator The Cloud
acquired by News Corp.
25 years experience, co-founder
of Online Magic/Agency.com
acquired by Omnicom, co-founder
DoTheGreenThing.
§ Expert technology out of MIT & ETH Web of Things research :
Dominique Guinard, PhD
Co-Founder
Vlad Trifa, PhD
Co-Founder
Computer scientist, ETH &
MIT Lab for manufacturing,
Nokia & SAP researcher,
co-founder WebOfThings.org
Computer scientist,
MIT Senseable City Lab,
SAP researcher, co-founder
WebOfThings.org
§ Private equity & corporate investor backed :
§ Serving global enterprise customers :
• UK & US bases of operation

The Web of EVRYTHNG!
Web
Maintenance
information
Tech
support
API
API
API
API
History of
ownership
VIP Forum
for owners
Native/Web
Mobile apps
Native/Web
Desktop apps
A RESTful API for objects - even “dumb” ones

Web of Things - Requirements
To be on the Web, products need:
§ A unique, permanent URL with a secure RESTful API
§ A container for storing historical data about it
§ A semantic format for machine-readable metadata
§ Services to manage millions of objects & their real-time data
§ Supports “heavy” processing applications (analytics)
§ Connectors/entry points to 3rd party apps (ERP, etc.)
These combined form an Active Digital Identity (ADI).
Every object needs an ADI to speak Web.
Tech infos: http://www.evrythng.com/technology/

The “Smart Products” Stack

Terminology & Resources
EVRYTHNG Terminology :
§ Product = Product class (SKU)
§ THNG = Unique product instance (S#)
§ Metadata, Properties, Locations, …
§ App = Client application that talks to the
engine and thngs/products
§ Action = A notification/event by a
customer on a THNG or Product
§ User = Real or digital event by a customer
on a THNG or Product
§ Short ID = crypto-secure URL for Thngs/
Products (for QRs, NFC tags etc.)
§ Active Digital Identity™ = Object profile
in the EVRYTHNG ENGINE (Product
+THNG+ShortId+User+Actions, etc.)
Resources :
§ http://dev.evrythng.com - EVRYTHNG
Engine developer documentation.
§ http://bit.ly/Vx8V8L - EVRYTHNG
Web of Things Technology White
Paper.
§ http://bit.ly/1gVXOPP - EVRYTHNG
Product Relationship Management
White Paper.
§ http://www.webofthings.org/
- EVRYTHNG’s research community,
with Web of Things technical papers
& conferences.

Core Concept - Thngs
ID: 5332deeee4b046b86a72be5d
Short URL: http://tn.gg/ABc3X53C
Metadata
Location
Properties
Actions
- Name
- Description
- Tags
- Serial Number
Reads/updates
its data
THNG
Physical
Object
Receives & reacts
to Events

Core Concept - Products
THNG
Physical
Objects
THNG
THNG
THNG
THNG
ID: UUsAGSeNsepwQ2GhUqgC9mtc
Metadata
Properties
Actions
- Name
- Description
- Tags
- SKU # / EAN
Product
- Color
- Size
- Specifications
- Images
Thngs

Core Concept - Applications
THNG
Physical
Objects
THNG
THNG
THNG
THNG
Engine
App 1
API K AA
Web User
Interface
Device
debugger iOS
App
Device
Management
App
Apps
App 2
API K BB
App 3
API K CC
Apps
Read/write
thng data
Send
actions
Update
properties

Core Concept - Users
THNG
Objects
THNG
THNG
THNG
THNG
App - User Interface
App - Debug App
App - Admin UI
ADIs Users
Case 1
Anonymous Users
Case 2
Developers
signup/login
via Facebook
Case 3
Company Admins
access App data & stats
Apps

Core Concept – Rules Engine
THNG
Physical
Objects
THNG
THNG
THNG
THNG
Engine
Rules
Engine
Rules
Web User
Interface
Device
debugger iOS
App
Web
Monitoring
App
Actions
Actions
Actions
Apps

EVRYTHNG PRODUCT & SERVICES

Web of Things Technology Stack
EVRYTHNG provides a complete technology stack to manage large numbers
of diversely connected products, drive business applications and integrate
with enterprise and the Web.
Object ADI
Connecting
social network
and product IDs.
Products with
smart tags or
embedded chips.
Ʉ+-*0/.
scanned to access
ADIs. Connected
products talk
direct to ADIs.
Object data exchange
with enterprise systems
'$ Ʉ
ƇɄɄƎɄ
ƆɄ
Apps interact
with object data.
§ Scalable, on-demand and
federated platform as a service
online environment.
§ Abstraction of product or
device connectivity control
from application interaction for
Web APIs.
§ Flexible data structures for
individual THNGs, large-scale
data store, temporal data-sets.
§ Fine-grained access control, at
a THNG-attribute level.
§ Real-time rules programming
and analytics based on complex
business logic.
§ Open to integration with
enterprise and 3rd party Web
services through standards-based
Web protocols.

Products circle
Product Relationship Management™ Platform
= ENGINE
SDK
Coupon
example
Personalization
loyalty
Customer
Engagement
Loyalty Rewards n Product
Registration, Provenance
Guides n Gifting n Contests
RESTful APIs
Application Tools
ADI
Connected
Products
An Active Digital Identity™
for every thing
Device management
Software operations
Usage analytics
Persistent URI URLs
The
EVRYTHNG
Engine
Tracking
analytics
Tracking
Analytics
Analytics Alerts
Anti- Counterfeit
Authentication
Sales service
YOURTHNG
Personalized messaging,
content services.
REWARDTHNG
Loyalty rewards and
coupons redeemed
against product check-ins.
TRACKTHNG
Analytics from product
check-in data name
Months
matched
to ERP data.
baby’s 3 Age: Your Amy
Age: 3 Months
Your baby’s name
Amy
Submit
SOCIALTHNG
Product ‘virtual objects’
shared via social network
streams.
Submit

EVRYTHNG ENGINE™
Platform as a Service to manage product identities, with
tools to build drive applications using product
relationship information.
ENGAGE TRACK DEVELOP
v
PRODUCT TRACKING
ANALYTICS
DASHBOARD - UI
CONNECTED PRODUCT
MANAGEMENT
CUSTOMER
ENGAGEMENT
SDKs
EVRYTHNG ENGINE (API) managing product identities

Show time!!!
1. Sign-up and create an account
2. Create some Thngs
3. Create some Products
4. Create an Application
5. Build a basic Web app
1. (read/write data/properties/actions of thngs)
6. Create a redirection for the Thng
7. Scan Short URL start interacting with the thng
https://dashboard.evrythng.com

Thank you
Vlad Trifa
EVP Research Development , Co-Founder
vlad@evrythng.com
@vladounet

The Web of Things - Giving physical products a digital voice.

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