1. EVSI Speaks!
Editor-in-Chief: Diandra Lamas Creative Director: Jaclyn Casal
From the Corner Office
Dear Friends, gauging how our employees feel • Interviewing high level business
about their work and work environ- owners to determine their viewpoint
Surveys are everywhere in our ment, just to name a few. on upcoming improvements to an
lives. Whether through the mail, Survey questions are designed area
email, phone calls with several goals in mind. The first
or someone knock- is asking how best to get the public One of the most important things
ing on the front to answer the survey; second is how to keep in mind when reviewing
door, it seems like to get them to answer honestly; and survey results, is it’s a picture at one
every one wants to finally, asking, how the answer will moment in time. The more informa-
know our opinion. impact the survey’s ultimate goal. tion the public receives the more apt
Why are surveys At EVSI, we have designed and the data is to change. So asking
so important? Typi- implemented surveys for a number questions, and reaching out to as-
cally used for mar- of our clients. Several of our surveys sess opinions is an ongoing process.
keting, in politics or have included:
public relations, surveys are impor-
tant in all aspects of the workplace • Designing and analyzing surveys Sincerely,
and our every day lives. to gauge interest in an a particular
The spectrum of survey research program
is broad but the beauty lies in the Amanda Gorski
ability to take qualitative information • One-on-one interviews to determine
the public’s perception of an upcom- Director of Research and
data and numbers and then trans-
ing municipal project Analytical Studies
form the data into simple messages,
AGorski@EVServicesInc.com
the basis for policy formulation,
Julia Tuttle’s Research Put Miami on the Map!
March is Women’s History Month for the City would never be com- As a women-owned business,
and in honor of the celebration we plete without railroad access, so we admire the accomplishments of
highlight a woman who helped shape she reached out to Henry M. Flagler, women such as Tuttle, who paved the
the Miami we know and love today: who was extending his railroad along way for women to be business leaders
Miami’s First Lady, Julia Tuttle. Florida’s east coast to build resorts. and innovators.
Many do not know Julia Tuttle’s After an agreement, Tuttle and her
story and why she was considered neighbors William and Mary Brickell – Julia Tuttle.
Miami’s First Lady. She played a major who also held the other majority of the Photo from
Florida
role in pioneering the city. land – exchanged hundreds of acres Photographic
She was an entrepreneur and a with Flagler to build the railroad. Fla- Collection
businesswoman, and had a great deal gler also agreed to lay the foundations
of influence on Miami’s development. of a city on either side of the river.
Born in Cleveland, Ohio, Tuttle did Upon Tuttle’s arrival in Miami, she
not officially move to Miami until after saw great potential in the area as a
her husband’s death in 1886. center of trade between the United
Tuttle moved to Miami and pur- States and South America and as a
chased several hundred acres of major city. Her vision and research
land near the Miami River. Her vision proved to be correct.
Issue 3 1 March, 2012

2. Tweet, Check-In, Tag, Like, Pin It - Need a Translator?
Search: Social Media methods and New Media elements to dis- them is staying informed – you never want
Result: seminate their message and create a dialogue to miss a new trend, but you also need to
with their audience. know enough to determine if that trend is
How should you be using New Media? right for you.
We’ve put together a short list that has Case-in-Point: Pinterest. Seemingly
helped us grow EVSI and now we’re sharing overnight, the visitors to this site grew
it with you: 400% from September to December 2011.
Today, the site drives more visitors to third-
• Create a strategy: Determine who your party websites than Google+, YouTube and
target audience is, find out how they get LinkedIn Combined (CNN.com).
their information and create consistent mes- There are so many possibilities for indi-
saging that speaks to them. Remember, it’s viduals, municipalities, businesses and elect-
You may be familiar with the industry’s not about quantity, but quality – your new ed officials to use New Media applications
“Holy Triniity:” that would be FaceBook media usage should engage your audience. to engage their audiences. We can’t wait to
(845+ Million Active Users), LinkedIn see how these new trends are incorporated
(150+ Million Active Users) and Twitter • Provide information of value: Don’t just into the 2012 election year. If you have had
(100+ Million Active Users), but do you re- post about how great your firm is, give your success with New Media tactics we’d like to
ally understand how to make them work for audience information that matters to them. hear from you and share with the readers
you? At EVSI, we like to use social media When you provide valuable information, of EVSI Speaks -- email your New Media
applications in combination with traditional you become a trusted source. stories and/or questions to:
outreach methods and call it New Media.
Why - because you can’t just throw away the • Track your progress: In order to know if Diandra Lamas, Director of New
old tactics that worked because something what you’re doing is working, you should set Media and Special Projects
new came along. measurable goals. Every month, sit down
DLamas@EVServicesInc.com
As a firm specializing in public involve- with your team and analyze what is working
ment and community outreach, we believe and what is not.
that meaningful public participation is key
to a successful project. Organizations must It is evident that New Media applications
find a balance between traditional outreach are here to stay and the key to managing
EV Services, Inc.
(305) 728-7049
New this Month:
www.EVServicesInc.com
• Staff: We’re proud to welcome Javier Hernandez
(pictured right) to the EVSI Team. Javier comes to us Twitter: @EVServices
from the Honors College at FIU, and will be assisting in
our Research & Analytical Studies efforts. www.facebook.com/EVServicesInc
We’re always looking for talented people to work
with our team. If you, or someone you know is interest- http://www.linkedin.com/company/
ed in becoming an intern at EVSI, e-mail info@EVSer- ev-services-inc
vicesInc.com for more information.
• Website: We’ve redesigned our website, and we can’t wait to share it with
you! Visit www.EVServicesInc.com to learn more about our services, ongo-
ing projects and links to our social media pages!
• Timeline: Coming March 30th, Facebook Timeline is going to revolutionize
pages for brands and we’re excited to embrace it! Visit our timeline to learn
more about our team and company history.
www.facebook.com/EVServicesInc
Issue 3 2 March, 2012