1. Rethinking the Experience
from a
Learners Point of View
OpenArch Conference
Tuesday 23 April 2013
The Dialogue with the Visitor
Ruben Smit
ruben.smit@ahk.nl

3. A Good Experience

4. A Good Experience

5. A Good Experience

6. A Good Experience

7. A Good Experience

8. A Good Experience

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10. A Good Experience

11. A Good Experience

12. A Good Experience

13. A Good Experience

14. A Good Experience

15. A Good Experience

16. A Good Experience

17. A Good Experience

18. A Good Experience

19. A Good Experience

20. A Good Experience

21. A Good Experience

22. A Good Experience

23. A Good Experience

24. A Good Experience

25. A Good Experience

26. A Good Experience

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28. A Good Experience

30. Primary Secundary
Experience, Yi-Fu Tuan
Process of creating meaning
Sensory
perception
Emotion
Experience
Belevenis,
Erlebnis
Meaningful
Experience
Ervaring,
Erfahrung
Creation of
Meaning

31. Experience, Yi-Fu Tuan
experience
emotion/feeling thought/cognition
in principal personal
sensation - perception - conception

33. Experience realms, Pine & Gilmore
active
participation
(emotional) immersion
passive
participation
(cognitive) absorption
Entertain-
ment
Educa-
tional
EscapistEsthetic

34. Economic Value Added, Pine & Gilmore

35. 3. Experience realms, Pine & Gilmore
active
participation
(emotional) immersion
passive
participation
(cognitive) absorption

36. • “0011001001000011111000011000010111
000000111001100001011010101010”
Data is not information. Data is
disordered and often illegible.
Data
Research
Creation
Gathering
Discovery
Economic Value Added & Understanding

37. data
U N D E R ST A N D I N G
C
O
N
T
E
X
T
Economic Value Added & Understanding

38. • Information is the beginning of
understanding. However - although
much of the data is contextualised -
it is still rather basic and impersonal.
Data
Research
Creation
Gathering
Discovery
Information
Presentation
Organisation
Economic Value Added & Understanding

39. CONTEXT
data
information
U N D E R ST A N D I N G
C
O
N
T
E
X
T
Economic Value Added & Understanding

40. • Knowledge is information which
through shared experience is tested
and proofed. Knowledge is more
generic than information, it is
applicable in various conditions.
Data
Research
Creation
Gathering
Discovery
Information
Presentation
Organisation
Knowledge
Conversation
Story telling
stimulus
Economic Value Added & Understanding

41. CONTEXT
data
information
knowledge
U N D E R ST A N D I N G
C
O
N
T
E
X
T
Economic Value Added & Understanding

42. CONTEXT
data
information
knowledge
wisdom
U N D E R ST A N D I N G
C
O
N
T
E
X
T
Economic Value Added & Understanding

43. CONTEXT
data
information
knowledge
wisdom
U N D E R ST A N D I N G
C
O
N
T
E
X
T
Economic Value Added & Understanding

44. CONTEXT
data
information
knowledge
wisdom
U N D E R ST A N D I N G
C
O
N
T
E
X
T
Economic Value Added & Understanding

45. • Wijsheid is verpersoonlijkte
kennis die het specifieke en
het speciale overstijgd. We
zien het in anderen, maar
moeten het in onszelf
ontwikkelen...
Data
Research
Creation
Gathering
Discovery
Information
Presentation
Organisation
Knowledge
Conversation
Story telling
Wisdom
Contemplatio
n
Evaluation
Interpretation
Retrospection
stimulus understanding
Economic Value Added & Understanding

46. CONTEXT
data
information
knowledge
wisdom
U N D E R ST A N D I N G
C
O
N
T
E
X
T
Economic Value Added & Understanding

47. • With our offerings of potentially
worthwhile experiences we are able to
reach out to our visitors with wonderlful
and meaningful products. (Gold in our
hands?)
Data
Research
Creation
Gathering
Discovery
Information
Presentation
Organisation
Knowledge
Conversation
Story telling
Wisdom
Contemplatio
n
Evaluation
Interpretation
Retrospection
stimulus understanding
Economic Value Added & Understanding

48. Transformation/Wisdom, Shedroff/Pine

49. Transformation/Wisdom, Shedroff/Pine

50. Transformation/Wisdom, Shedroff/Pine

51. Transformation/Wisdom, Shedroff/Pine

52. Transformation/Wisdom, Shedroff/Pine

54. Learning toolkit, Claxton
exploration,
investigation,
experimentation,
use of space and
resources
fantasy, visualisa-
tion, storytelling, to
create and explore
hypothetical
worlds.
creativity,
germination of
ideas
language,
reasoning,
analyses,
communication.
Intellectual
Intuitive
Immersive
Imaginative

56. A Good Experience?
Questions?
ruben.smit@ahk.nl